Whatfix's ScreenSense: The Dawn of a New Era in Digital Adoption
March 2, 2025, 4:26 pm

Location: Argentina, Autonomous City of Buenos Aires
Employees: 10001+
Founded date: 1967

Location: United States, California, San Jose
Employees: 501-1000
Founded date: 2013
Total raised: $574.59M
In the fast-paced world of technology, change is the only constant. Whatfix, a leader in Digital Adoption Platforms (DAP), has taken a bold step forward with the launch of ScreenSense. This innovative AI technology is not just a tool; it’s a game-changer. It promises to reshape how businesses adopt and utilize digital solutions, making them more intuitive and efficient.
ScreenSense is built on a Computer Use model. This model is designed to understand and interact with graphical user interfaces (GUIs) in a way that mimics human behavior. Think of it as a bridge between users and technology, smoothing out the bumps in the digital landscape. With ScreenSense, Whatfix aims to enhance digital workflows, making tasks feel less like a chore and more like second nature.
The technology leverages patented algorithms that allow it to create next-generation digital experiences. These experiences are not static; they evolve as technology changes. This adaptability is crucial in a world where digital tools are constantly being updated. ScreenSense’s capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation. Each feature is designed to make the user experience seamless and engaging.
At the core of Whatfix’s strategy is the concept of "userization." This approach focuses on empowering organizations to accelerate digital adoption while maximizing return on investment (ROI). ScreenSense is the heart of this strategy, ensuring that digital adoption is not just a checkbox but a transformative experience. It simplifies the complexities of enterprise technology, making it accessible to all users.
The past year has been a remarkable journey for Whatfix. In 2024, the company reported a 38% year-over-year revenue growth and a staggering 150% improvement in EBITDA since 2022. This growth is a testament to the strong market demand for their innovative solutions. Whatfix also welcomed 12 new Fortune 500 customers across various industries, including banking, manufacturing, retail, and technology. This expansion reflects a deepening trust in Whatfix’s ability to enhance user engagement and productivity.
The success of Whatfix is not just about numbers. It’s about the impact on real businesses. For instance, a prominent client noted that Whatfix has transformed how their teams interact with technology. Instead of wrestling with complex systems, users can now focus on empowerment and adoption. This shift leads to faster, smoother processes where anyone can jump in, learn, and accomplish tasks effortlessly.
Innovation is the lifeblood of Whatfix. In 2024, the company introduced several new AI-powered features, including DAP on OS and Mobile SDK 2.0. These enhancements are designed to elevate business impact and efficiency. The "Ask Whatfix AI" feature allows users to access engagement and usage insights through a simple chat interface. This conversational analytics tool is a game-changer for business users and citizen analysts alike.
Moreover, Whatfix is committed to driving AI adoption within organizations. By educating users about AI co-pilot best practices, Whatfix ensures that enterprises can maximize their AI investments. This proactive approach helps organizations track co-pilot usage, identify challenges, and optimize implementation plans.
The launch of DAP on OS serves as a desktop companion, streamlining communication and simplifying learning across applications. This feature ensures that employees have quick access to information, enhancing productivity. Meanwhile, the Mirror application has gained traction as a preferred simulation environment for many Fortune 500 companies, further solidifying Whatfix’s market position.
Recognition has followed Whatfix as it continues to innovate. The company has received numerous accolades, including the ISG Paragon Awards for innovation and being named a leader in the Forrester Wave for AI/ML and analytics. Such recognition underscores Whatfix’s commitment to excellence and its impact on the digital adoption landscape.
Whatfix is not just resting on its laurels. The company is expanding its global footprint, backed by $125 million in Series E funding. This financial boost will help Whatfix strengthen its leadership in North America, Europe, and APAC while venturing into high-growth markets in the Middle East and Southeast Asia. The focus is on deepening its presence in sectors like insurance, pharmaceuticals, and banking, alongside a strategic push into the public sector.
The future looks bright for Whatfix. As it continues to define the landscape of digital adoption, the company is building a robust community through Whatfix University. This initiative has already certified over 5,500 professionals, equipping the next generation of leaders with the skills needed to thrive in a digital world.
In conclusion, Whatfix’s ScreenSense is more than just a technological advancement; it’s a paradigm shift in how organizations approach digital adoption. By prioritizing user experience and leveraging AI, Whatfix is setting the stage for a future where technology is not just a tool but a partner in productivity. As businesses navigate the complexities of the digital age, Whatfix stands ready to guide them, ensuring that every step taken is a step toward empowerment and success.
ScreenSense is built on a Computer Use model. This model is designed to understand and interact with graphical user interfaces (GUIs) in a way that mimics human behavior. Think of it as a bridge between users and technology, smoothing out the bumps in the digital landscape. With ScreenSense, Whatfix aims to enhance digital workflows, making tasks feel less like a chore and more like second nature.
The technology leverages patented algorithms that allow it to create next-generation digital experiences. These experiences are not static; they evolve as technology changes. This adaptability is crucial in a world where digital tools are constantly being updated. ScreenSense’s capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation. Each feature is designed to make the user experience seamless and engaging.
At the core of Whatfix’s strategy is the concept of "userization." This approach focuses on empowering organizations to accelerate digital adoption while maximizing return on investment (ROI). ScreenSense is the heart of this strategy, ensuring that digital adoption is not just a checkbox but a transformative experience. It simplifies the complexities of enterprise technology, making it accessible to all users.
The past year has been a remarkable journey for Whatfix. In 2024, the company reported a 38% year-over-year revenue growth and a staggering 150% improvement in EBITDA since 2022. This growth is a testament to the strong market demand for their innovative solutions. Whatfix also welcomed 12 new Fortune 500 customers across various industries, including banking, manufacturing, retail, and technology. This expansion reflects a deepening trust in Whatfix’s ability to enhance user engagement and productivity.
The success of Whatfix is not just about numbers. It’s about the impact on real businesses. For instance, a prominent client noted that Whatfix has transformed how their teams interact with technology. Instead of wrestling with complex systems, users can now focus on empowerment and adoption. This shift leads to faster, smoother processes where anyone can jump in, learn, and accomplish tasks effortlessly.
Innovation is the lifeblood of Whatfix. In 2024, the company introduced several new AI-powered features, including DAP on OS and Mobile SDK 2.0. These enhancements are designed to elevate business impact and efficiency. The "Ask Whatfix AI" feature allows users to access engagement and usage insights through a simple chat interface. This conversational analytics tool is a game-changer for business users and citizen analysts alike.
Moreover, Whatfix is committed to driving AI adoption within organizations. By educating users about AI co-pilot best practices, Whatfix ensures that enterprises can maximize their AI investments. This proactive approach helps organizations track co-pilot usage, identify challenges, and optimize implementation plans.
The launch of DAP on OS serves as a desktop companion, streamlining communication and simplifying learning across applications. This feature ensures that employees have quick access to information, enhancing productivity. Meanwhile, the Mirror application has gained traction as a preferred simulation environment for many Fortune 500 companies, further solidifying Whatfix’s market position.
Recognition has followed Whatfix as it continues to innovate. The company has received numerous accolades, including the ISG Paragon Awards for innovation and being named a leader in the Forrester Wave for AI/ML and analytics. Such recognition underscores Whatfix’s commitment to excellence and its impact on the digital adoption landscape.
Whatfix is not just resting on its laurels. The company is expanding its global footprint, backed by $125 million in Series E funding. This financial boost will help Whatfix strengthen its leadership in North America, Europe, and APAC while venturing into high-growth markets in the Middle East and Southeast Asia. The focus is on deepening its presence in sectors like insurance, pharmaceuticals, and banking, alongside a strategic push into the public sector.
The future looks bright for Whatfix. As it continues to define the landscape of digital adoption, the company is building a robust community through Whatfix University. This initiative has already certified over 5,500 professionals, equipping the next generation of leaders with the skills needed to thrive in a digital world.
In conclusion, Whatfix’s ScreenSense is more than just a technological advancement; it’s a paradigm shift in how organizations approach digital adoption. By prioritizing user experience and leveraging AI, Whatfix is setting the stage for a future where technology is not just a tool but a partner in productivity. As businesses navigate the complexities of the digital age, Whatfix stands ready to guide them, ensuring that every step taken is a step toward empowerment and success.