Koia™ Shakes Up the Protein Market with New Powder Line
March 2, 2025, 4:04 pm
In a world where health trends come and go like the tide, Koia™ is making waves. The brand, known for its ready-to-drink protein shakes, is stepping into new territory with the launch of its first-ever protein powder. This move is not just a product expansion; it’s a strategic play to capture the growing demand for versatile, high-quality protein options.
Koia’s protein powders, available in Chocolate and Vanilla, promise to deliver the same delicious taste and nutritional benefits that fans have come to expect from its shakes. Each serving packs a punch with 20 grams of complete plant-based protein, just 3 grams of sugar, and 6 grams of prebiotic fiber. It’s a recipe for success, fortified with 21 essential vitamins and minerals.
The timing of this launch is significant. The protein powder market is booming, with online searches for “protein powder” skyrocketing by 106% year-over-year on platforms like TikTok. Consumers are on the hunt for creative ways to boost their protein intake, and Koia is ready to meet that demand. The powders can be seamlessly integrated into a variety of dishes—from oatmeal to baked goods—making it easier for health-conscious individuals to fuel their busy lives.
Koia’s expansion into the protein powder realm follows a successful retail push, including a notable presence in Target stores nationwide. The brand’s top flavors—Vanilla Bean, Cacao Bean, and Chocolate Banana—are now readily available in the refrigerated section, making it easier for consumers to grab a nutritious option on the go.
This strategic move is not just about product variety; it’s about building trust. Koia’s commitment to clean, plant-based ingredients is at the forefront of its mission. The brand promises no erythritol, gums, or artificial sweeteners—ever. This transparency resonates with consumers who are increasingly scrutinizing labels and seeking out wholesome options.
The health and wellness landscape is evolving. People are more aware than ever of what they put into their bodies. They want products that align with their values and lifestyles. Koia is tapping into this shift, positioning itself as a leader in the protein revolution.
The company’s journey began with ready-to-drink shakes, but this new product line signifies a broader vision. Koia aims to cater to a diverse audience, from fitness enthusiasts to busy professionals looking for convenient nutrition. The protein powder is designed to be versatile, allowing consumers to mix it into their favorite foods and drinks, thus expanding its appeal.
As the demand for protein-focused products continues to rise, Koia is well-positioned to capitalize on this trend. The brand’s innovative approach to nutrition is a breath of fresh air in a crowded market. With its focus on taste, quality, and convenience, Koia is not just selling a product; it’s promoting a lifestyle.
In a world filled with options, consumers are drawn to brands that stand for something. Koia’s dedication to providing high-quality, plant-based protein options is a testament to its commitment to health and wellness. The brand is not just riding the wave; it’s creating its own.
The protein powder will be available online and on Amazon starting in March, with a suggested retail price of $44.39. This price point reflects the quality and nutritional value packed into each serving. For those looking to enhance their protein intake without compromising on taste or health, Koia’s new protein powders are an enticing option.
In conclusion, Koia is not just expanding its product line; it’s redefining what it means to be a protein powerhouse. With its innovative approach, commitment to quality, and understanding of consumer needs, Koia is poised to make a significant impact in the health and wellness space. As the brand continues to grow, it will undoubtedly inspire others to follow suit, proving that great taste and nutrition can go hand in hand.
The protein revolution is here, and Koia is leading the charge. Whether you’re a fitness fanatic or simply looking to incorporate more protein into your diet, Koia’s new protein powders offer a delicious and convenient solution. With each scoop, you’re not just fueling your body; you’re embracing a lifestyle that values health, quality, and innovation.
Koia’s protein powders, available in Chocolate and Vanilla, promise to deliver the same delicious taste and nutritional benefits that fans have come to expect from its shakes. Each serving packs a punch with 20 grams of complete plant-based protein, just 3 grams of sugar, and 6 grams of prebiotic fiber. It’s a recipe for success, fortified with 21 essential vitamins and minerals.
The timing of this launch is significant. The protein powder market is booming, with online searches for “protein powder” skyrocketing by 106% year-over-year on platforms like TikTok. Consumers are on the hunt for creative ways to boost their protein intake, and Koia is ready to meet that demand. The powders can be seamlessly integrated into a variety of dishes—from oatmeal to baked goods—making it easier for health-conscious individuals to fuel their busy lives.
Koia’s expansion into the protein powder realm follows a successful retail push, including a notable presence in Target stores nationwide. The brand’s top flavors—Vanilla Bean, Cacao Bean, and Chocolate Banana—are now readily available in the refrigerated section, making it easier for consumers to grab a nutritious option on the go.
This strategic move is not just about product variety; it’s about building trust. Koia’s commitment to clean, plant-based ingredients is at the forefront of its mission. The brand promises no erythritol, gums, or artificial sweeteners—ever. This transparency resonates with consumers who are increasingly scrutinizing labels and seeking out wholesome options.
The health and wellness landscape is evolving. People are more aware than ever of what they put into their bodies. They want products that align with their values and lifestyles. Koia is tapping into this shift, positioning itself as a leader in the protein revolution.
The company’s journey began with ready-to-drink shakes, but this new product line signifies a broader vision. Koia aims to cater to a diverse audience, from fitness enthusiasts to busy professionals looking for convenient nutrition. The protein powder is designed to be versatile, allowing consumers to mix it into their favorite foods and drinks, thus expanding its appeal.
As the demand for protein-focused products continues to rise, Koia is well-positioned to capitalize on this trend. The brand’s innovative approach to nutrition is a breath of fresh air in a crowded market. With its focus on taste, quality, and convenience, Koia is not just selling a product; it’s promoting a lifestyle.
In a world filled with options, consumers are drawn to brands that stand for something. Koia’s dedication to providing high-quality, plant-based protein options is a testament to its commitment to health and wellness. The brand is not just riding the wave; it’s creating its own.
The protein powder will be available online and on Amazon starting in March, with a suggested retail price of $44.39. This price point reflects the quality and nutritional value packed into each serving. For those looking to enhance their protein intake without compromising on taste or health, Koia’s new protein powders are an enticing option.
In conclusion, Koia is not just expanding its product line; it’s redefining what it means to be a protein powerhouse. With its innovative approach, commitment to quality, and understanding of consumer needs, Koia is poised to make a significant impact in the health and wellness space. As the brand continues to grow, it will undoubtedly inspire others to follow suit, proving that great taste and nutrition can go hand in hand.
The protein revolution is here, and Koia is leading the charge. Whether you’re a fitness fanatic or simply looking to incorporate more protein into your diet, Koia’s new protein powders offer a delicious and convenient solution. With each scoop, you’re not just fueling your body; you’re embracing a lifestyle that values health, quality, and innovation.