The Rise of CTV: Navigating the New Advertising Landscape
March 1, 2025, 4:45 pm
The media landscape is shifting. Connected TV (CTV) is the new frontier. As traditional television wanes, CTV rises like a phoenix. Advertisers must adapt or risk being left behind. Continuum Media understands this shift. They have welcomed Roxanne Geyer to spearhead their CTV initiatives. With nearly two decades of experience, Geyer is a seasoned navigator in this complex sea of digital advertising.
Geyer’s role is pivotal. She will bridge the gap between sales and operations. Her mission? To streamline CTV offerings for clients. The advertising world is becoming more fragmented. Viewers now consume content across various platforms. The NFL exemplifies this change. Fans switch between cable, streaming, and on-demand services. Advertisers must follow suit.
The statistics are compelling. eMarketer predicts CTV viewership will surge in 2025. Advertising revenue from CTV is expected to account for 8.1% of total ad spend. This is not a trend; it’s a transformation. Advertisers who ignore CTV do so at their peril. They risk missing their target audience entirely.
Continuum Media’s platform is designed to simplify this process. It integrates planning, buying, and measurement. This holistic approach is essential. Advertisers need to deliver unified campaigns across all channels. Geyer’s expertise will be crucial in achieving this goal. She will ensure that Continuum’s clients can navigate the complexities of CTV.
The challenge is clear. Audiences are consuming media from multiple sources. Advertisers must rise to this challenge. Continuum Media is well-positioned to help them succeed. The company’s Managed Service Platform connects inventory across various channels. This ensures that audiences are reached, no matter where they are.
Geyer emphasizes the importance of CTV in media plans. Without it, advertisers are missing a vital piece of the puzzle. The landscape is fast-changing. Advertisers need efficiency and trustworthiness. Continuum Media offers both. Their approach to CTV is as thoughtful as their strategy for linear television.
As Geyer steps into her new role, the stakes are high. The advertising world is evolving. Brands that adapt will thrive. Those that cling to outdated methods will falter. Continuum Media’s commitment to innovation is commendable. They are not just keeping pace; they are leading the charge.
The CTV landscape is ripe with opportunities. Advertisers can reach audiences in new and engaging ways. But they must be strategic. The complexity of the buying process can be daunting. Geyer’s leadership will help demystify this process. She will guide clients through the maze of options.
In this new era, collaboration is key. Advertisers must work closely with platforms like Continuum Media. Together, they can create campaigns that resonate. The goal is to connect with audiences on a deeper level. This requires understanding their habits and preferences.
The future of advertising is bright, but it demands adaptability. Geyer’s arrival at Continuum Media signals a commitment to this future. She brings a wealth of knowledge and experience. Her insights will be invaluable as the company navigates the CTV landscape.
As we look ahead, the importance of CTV cannot be overstated. It is not just a trend; it is the future of advertising. Brands must embrace this change. They must invest in CTV strategies to remain relevant. Continuum Media is ready to lead the way.
In conclusion, the rise of CTV is reshaping the advertising landscape. Continuum Media is at the forefront of this transformation. With Roxanne Geyer leading the charge, the company is poised for success. Advertisers must adapt to this new reality. The time to act is now. The future is here, and it is connected.
Geyer’s role is pivotal. She will bridge the gap between sales and operations. Her mission? To streamline CTV offerings for clients. The advertising world is becoming more fragmented. Viewers now consume content across various platforms. The NFL exemplifies this change. Fans switch between cable, streaming, and on-demand services. Advertisers must follow suit.
The statistics are compelling. eMarketer predicts CTV viewership will surge in 2025. Advertising revenue from CTV is expected to account for 8.1% of total ad spend. This is not a trend; it’s a transformation. Advertisers who ignore CTV do so at their peril. They risk missing their target audience entirely.
Continuum Media’s platform is designed to simplify this process. It integrates planning, buying, and measurement. This holistic approach is essential. Advertisers need to deliver unified campaigns across all channels. Geyer’s expertise will be crucial in achieving this goal. She will ensure that Continuum’s clients can navigate the complexities of CTV.
The challenge is clear. Audiences are consuming media from multiple sources. Advertisers must rise to this challenge. Continuum Media is well-positioned to help them succeed. The company’s Managed Service Platform connects inventory across various channels. This ensures that audiences are reached, no matter where they are.
Geyer emphasizes the importance of CTV in media plans. Without it, advertisers are missing a vital piece of the puzzle. The landscape is fast-changing. Advertisers need efficiency and trustworthiness. Continuum Media offers both. Their approach to CTV is as thoughtful as their strategy for linear television.
As Geyer steps into her new role, the stakes are high. The advertising world is evolving. Brands that adapt will thrive. Those that cling to outdated methods will falter. Continuum Media’s commitment to innovation is commendable. They are not just keeping pace; they are leading the charge.
The CTV landscape is ripe with opportunities. Advertisers can reach audiences in new and engaging ways. But they must be strategic. The complexity of the buying process can be daunting. Geyer’s leadership will help demystify this process. She will guide clients through the maze of options.
In this new era, collaboration is key. Advertisers must work closely with platforms like Continuum Media. Together, they can create campaigns that resonate. The goal is to connect with audiences on a deeper level. This requires understanding their habits and preferences.
The future of advertising is bright, but it demands adaptability. Geyer’s arrival at Continuum Media signals a commitment to this future. She brings a wealth of knowledge and experience. Her insights will be invaluable as the company navigates the CTV landscape.
As we look ahead, the importance of CTV cannot be overstated. It is not just a trend; it is the future of advertising. Brands must embrace this change. They must invest in CTV strategies to remain relevant. Continuum Media is ready to lead the way.
In conclusion, the rise of CTV is reshaping the advertising landscape. Continuum Media is at the forefront of this transformation. With Roxanne Geyer leading the charge, the company is poised for success. Advertisers must adapt to this new reality. The time to act is now. The future is here, and it is connected.