Odoo's Business Show: A Launchpad for SME Growth in Asia

March 1, 2025, 5:51 pm
Sequoia Capital
Sequoia Capital
DataPlatformFinTechServiceSoftwareITTechnologySecurityProductHealthTech
Location: United States, California, Menlo Park
Employees: 51-200
Founded date: 1972
CapitalG
CapitalG
FinTechPlatformDataSecurityServiceSoftwareTechnologyOnlineBusinessIT
Location: Canada
Employees: 11-50
Odoo

Verified account
Odoo Verified account
BusinessCRME-commerceEnterpriseHRManagementPlanningSalesSoftwareWebsite
Location: Belgium, Walloon Brabant, Louvain-la-Neuve
Employees: 1001-5000
Founded date: 2005
Total raised: $1.13B
Odoo is on a mission. A mission to empower small and medium enterprises (SMEs) across Asia. Recently, the company wrapped up two successful Business Shows in the Philippines and Hong Kong. Both events showcased Odoo's latest product, Odoo 18, and highlighted its commitment to scalable tech solutions.

In Manila, over 1,700 industry pioneers gathered. In Hong Kong, nearly 300 joined the conversation. The atmosphere buzzed with excitement. Odoo is not just a software provider; it’s a partner in growth.

The theme was clear: "Explore Scalable Tech Solutions for SME Growth." Odoo's approach is like a Swiss Army knife for businesses. It centralizes sales, projects, inventory, and more into one platform. Flexibility is key. Low-code customizations allow businesses to tailor the software to their unique needs.

The numbers tell a compelling story. Odoo celebrated a €500 million transaction led by CapitalG and Sequoia Capital. In the Philippines, subscription growth soared by 423.5%. These figures are not just statistics; they represent a wave of transformation sweeping through the region.

At the heart of the Business Show was a live product showcase. Attendees witnessed Odoo's capabilities firsthand. The software integrates various business functions in real-time. Imagine having all your business operations streamlined into one cohesive unit. That’s the power of Odoo.

The implementation partner panel was another highlight. Experts from Toolkit Inc. in the Philippines and Ricoh Hong Kong shared insights. They emphasized the importance of defining clear objectives before implementing ERP tools. This is the foundation for success. Without a roadmap, businesses risk losing their way.

The panelists also discussed the role of technology in driving growth. AI, IoT, and automation are no longer optional. They are essential. Businesses that embrace these technologies will stay competitive. Those that don’t risk being left behind.

Customer testimonials added a personal touch. Auro Chocolate, a local favorite, shared its journey with Odoo. The company uses the software for integrated inventory and finance management. This allows them to focus on what they do best: crafting exquisite chocolate.

In Hong Kong, BizMagnet and Cuvées echoed similar sentiments. BizMagnet, a government funding consultancy, found Odoo’s subscription-based model ideal for its needs. The transparency in pricing was a game-changer. It allowed them to centralize data and manage projects seamlessly.

Cuvées, a beverage distributor, also praised Odoo. The company highlighted how the software helped streamline operations. With Odoo, they can focus on sourcing the best wines instead of getting bogged down in administrative tasks.

Odoo’s strength lies in its adaptability. With over 70 official apps and 57,000 third-party apps, it caters to diverse industries. Whether you’re in finance, manufacturing, or retail, Odoo has a solution. This versatility is crucial for SMEs looking to expand.

The events also served as a networking hub. Local IT service providers and industry leaders connected. This collaboration fosters innovation. It’s a reminder that in business, relationships matter.

Odoo's presence in 19 countries, including the United States and Dubai, speaks volumes. The company is not just a local player; it’s a global force. Its open-source model allows for continuous improvement and adaptation.

As businesses face challenges, Odoo stands ready to assist. The world is changing rapidly. Companies must evolve or risk stagnation. Odoo offers the tools to navigate this landscape.

The future looks bright for SMEs in Asia. With Odoo as a partner, they can scale new heights. The Business Shows were just the beginning. Odoo is committed to supporting businesses every step of the way.

In conclusion, Odoo is more than software. It’s a catalyst for growth. The recent Business Shows in the Philippines and Hong Kong showcased this commitment. As SMEs embrace technology, Odoo will be there, guiding them toward success. The journey is just beginning, and the possibilities are endless.