tvScientific's Bold Leap: $25.5 Million to Transform CTV Advertising
February 20, 2025, 3:32 am
Location: United States, California, Los Angeles
Employees: 11-50
Founded date: 2020
Total raised: $54.9M
In the ever-evolving landscape of advertising, tvScientific is making waves. The company recently secured $25.5 million in Series B funding, a significant boost aimed at revolutionizing the connected TV (CTV) advertising market. This funding round was led by NewRoad Capital Partners, with notable participation from Roku and other seasoned investors. The goal? To 10x the CTV ad market, which currently stands at a robust $30 billion.
The CTV advertising space is a burgeoning frontier. It’s a place where traditional TV meets the digital age. However, it’s not without its challenges. The current advertising ecosystem is heavily skewed towards brand advertisers. Metrics like frequency and reach dominate the conversation, leaving performance advertisers in the shadows. These advertisers, who thrive on measurable results, have largely turned to search and social media, which together represent a staggering $500 billion market.
tvScientific aims to change this narrative. The company’s vision is clear: to build a new category known as Performance TV. This concept seeks to infuse CTV advertising with the same performance capabilities and metrics that digital-native channels offer. Imagine a world where CTV can deliver the same accountability and results as social media ads. That’s the future tvScientific is chasing.
The fresh capital will be channeled into scaling go-to-market teams and enhancing the company’s suite of patented technologies. These innovations focus on identity, outcome measurement, and machine learning-driven optimization. With six patents already under its belt, tvScientific is not just playing catch-up; it’s setting the pace.
The potential for growth in the CTV market is immense. As advertisers increasingly seek deeper connections with consumers, the demand for performance-driven advertising will only intensify. tvScientific is poised to meet this demand head-on. The company has already partnered with a diverse array of brands, including Foot Locker, Rare Beauty, and Weight Watchers. These partnerships have yielded impressive results, demonstrating that CTV can deliver return on ad spend (ROAS) and cost per acquisition (CPA) metrics that outperform traditional channels.
Roku’s involvement in this funding round underscores the belief that CTV advertising is on the brink of a transformation. The streaming giant recognizes the need for accessible advertising solutions that cater to all types of advertisers. This partnership is not just strategic; it’s a commitment to a shared vision of a performant future for TV advertising.
As the CTV landscape continues to evolve, advertisers are becoming more discerning. They are looking for measurable outcomes, not just brand awareness. This shift is a double-edged sword. On one hand, it presents a challenge for traditional TV advertising. On the other, it opens the door for innovative platforms like tvScientific to thrive. By making performance a central tenet of CTV advertising, tvScientific is not just participating in the market; it’s redefining it.
The implications of this shift are profound. If tvScientific succeeds in its mission, CTV could emerge as a formidable competitor to search and social media advertising. This would not only reshape the advertising landscape but also elevate consumer expectations. Advertisers will demand more from their CTV campaigns, pushing for accountability and measurable results.
In a world where every ad dollar counts, the ability to track performance is paramount. tvScientific’s approach leverages massive data sets to prove the actual value of TV advertising. This transparency is crucial. It builds trust with advertisers who are wary of investing in a medium that has historically been opaque.
The journey ahead is ambitious. tvScientific aims to expand its customer base tenfold within the next two years. This goal is not just about numbers; it’s about establishing CTV as a performance-driven platform. The era of accountable advertising is upon us, and tvScientific is at the forefront of this evolution.
In conclusion, tvScientific’s recent funding round is more than just a financial milestone. It’s a clarion call for the future of CTV advertising. By championing performance metrics and accountability, the company is setting the stage for a new era in advertising. As the lines between traditional and digital media continue to blur, tvScientific is not just adapting; it’s leading the charge. The future of TV advertising is here, and it’s poised to be more dynamic, measurable, and impactful than ever before.
The CTV advertising space is a burgeoning frontier. It’s a place where traditional TV meets the digital age. However, it’s not without its challenges. The current advertising ecosystem is heavily skewed towards brand advertisers. Metrics like frequency and reach dominate the conversation, leaving performance advertisers in the shadows. These advertisers, who thrive on measurable results, have largely turned to search and social media, which together represent a staggering $500 billion market.
tvScientific aims to change this narrative. The company’s vision is clear: to build a new category known as Performance TV. This concept seeks to infuse CTV advertising with the same performance capabilities and metrics that digital-native channels offer. Imagine a world where CTV can deliver the same accountability and results as social media ads. That’s the future tvScientific is chasing.
The fresh capital will be channeled into scaling go-to-market teams and enhancing the company’s suite of patented technologies. These innovations focus on identity, outcome measurement, and machine learning-driven optimization. With six patents already under its belt, tvScientific is not just playing catch-up; it’s setting the pace.
The potential for growth in the CTV market is immense. As advertisers increasingly seek deeper connections with consumers, the demand for performance-driven advertising will only intensify. tvScientific is poised to meet this demand head-on. The company has already partnered with a diverse array of brands, including Foot Locker, Rare Beauty, and Weight Watchers. These partnerships have yielded impressive results, demonstrating that CTV can deliver return on ad spend (ROAS) and cost per acquisition (CPA) metrics that outperform traditional channels.
Roku’s involvement in this funding round underscores the belief that CTV advertising is on the brink of a transformation. The streaming giant recognizes the need for accessible advertising solutions that cater to all types of advertisers. This partnership is not just strategic; it’s a commitment to a shared vision of a performant future for TV advertising.
As the CTV landscape continues to evolve, advertisers are becoming more discerning. They are looking for measurable outcomes, not just brand awareness. This shift is a double-edged sword. On one hand, it presents a challenge for traditional TV advertising. On the other, it opens the door for innovative platforms like tvScientific to thrive. By making performance a central tenet of CTV advertising, tvScientific is not just participating in the market; it’s redefining it.
The implications of this shift are profound. If tvScientific succeeds in its mission, CTV could emerge as a formidable competitor to search and social media advertising. This would not only reshape the advertising landscape but also elevate consumer expectations. Advertisers will demand more from their CTV campaigns, pushing for accountability and measurable results.
In a world where every ad dollar counts, the ability to track performance is paramount. tvScientific’s approach leverages massive data sets to prove the actual value of TV advertising. This transparency is crucial. It builds trust with advertisers who are wary of investing in a medium that has historically been opaque.
The journey ahead is ambitious. tvScientific aims to expand its customer base tenfold within the next two years. This goal is not just about numbers; it’s about establishing CTV as a performance-driven platform. The era of accountable advertising is upon us, and tvScientific is at the forefront of this evolution.
In conclusion, tvScientific’s recent funding round is more than just a financial milestone. It’s a clarion call for the future of CTV advertising. By championing performance metrics and accountability, the company is setting the stage for a new era in advertising. As the lines between traditional and digital media continue to blur, tvScientific is not just adapting; it’s leading the charge. The future of TV advertising is here, and it’s poised to be more dynamic, measurable, and impactful than ever before.