Volvo Cars: Steering Towards a Greener Future in India

February 19, 2025, 4:09 pm
Volvo Car
Volvo Car
CarSportsVehicles
Location: Azerbaijan, Baku
Employees: 11-50
Total raised: $679.97M
Volvo Cars is on a mission. The company aims to reshape how Indians perceive electric vehicles (EVs). It’s not just about selling cars; it’s about changing mindsets. The luxury car market in India is evolving, and Volvo is at the forefront of this transformation.

In 2025, Volvo plans to launch the EX30, a compact SUV that will mark its first new generation electric car in India. This move is significant. It’s a signal that Volvo is committed to electrification. The company has promised to introduce one electric car each year. This strategy aligns with global trends toward sustainability and reduced carbon footprints.

Volvo is not abandoning internal combustion engine (ICE) vehicles. The XC90, a popular model, will also see a mild hybrid version released soon. This dual approach caters to both EV enthusiasts and traditional car lovers. It’s a balancing act, like walking a tightrope between two worlds.

Volvo currently holds a 40 percent share of India’s luxury EV segment. This is no small feat. The company is in a strong position, with 25 percent of its overall sales in India coming from EVs. Yet, the market is still in its infancy. The luxury car segment crossed 50,000 units for the first time in 2024, but growth is expected to double by 2030. This is a golden opportunity for Volvo.

The Indian government is pushing for EV adoption. The current tax structure favors electric vehicles, with a mere 5 percent Goods and Services Tax (GST) on EVs. In contrast, hybrid vehicles face a staggering 48 percent effective tax rate. This disparity creates a challenging environment for plug-in hybrids. Volvo recognizes this and is adapting its strategy accordingly.

The market for EVs is growing, but it’s not without hurdles. In 2024, over 1.9 million EVs were sold, marking a 24.5 percent increase from the previous year. However, this growth is slower than the 50 percent surge seen between 2022 and 2023. EV penetration in the luxury segment is around 8 percent. This indicates a cautious but steady shift toward electric mobility.

Volvo’s focus is on progressive customers. These are individuals who value sustainability and design. The simplicity of Scandinavian design resonates with them. Volvo aims to attract more of these consumers. The company believes that as people experience EVs, their perceptions will shift. Range anxiety is a common concern, but firsthand experience can dispel these fears.

When considering a vehicle, buyers often think beyond the initial cost. Resale value and depreciation are crucial factors. EVs typically depreciate by 40-50 percent within three years. However, as the market matures, this trend may change. The longevity of electric cars is becoming clearer. They can outlast initial depreciation expectations. As understanding grows, so too will the resale value of EVs.

Volvo’s vision for 2025 is ambitious. The company is not just chasing numbers or market share. It’s about contributing to India’s electrification journey. The focus is on changing mindsets and encouraging more consumers to embrace electric vehicles. This is a long-term game, and Volvo is playing it wisely.

In February 2025, Volvo Cars completed the divestment of its 30 percent stake in Lynk & Co. This move, valued at approximately SEK 8 billion, reflects Volvo’s strategic realignment. The company is consolidating its resources to focus on its core mission: becoming a fully electric car maker. This decision underscores Volvo’s commitment to sustainability and innovation.

In 2024, Volvo Cars achieved record-breaking financial results. The company reported a core operating profit of SEK 27 billion and revenue of SEK 400.2 billion. Global sales reached an all-time high of 763,389 cars. These figures illustrate Volvo’s robust performance and its potential for future growth.

Volvo’s journey is about more than just cars. It’s about creating a sustainable future. The company aims for net-zero greenhouse gas emissions by 2040. This ambitious goal reflects a broader commitment to environmental responsibility. As Volvo navigates the complexities of the Indian market, it remains focused on its core values: safety, sustainability, and innovation.

The road ahead is filled with challenges. The Indian market is still developing, and consumer perceptions are evolving. However, Volvo is well-positioned to lead the charge. With a strong product lineup and a commitment to electrification, the company is set to make a significant impact.

In conclusion, Volvo Cars is not just selling vehicles; it’s shaping the future of mobility in India. The company’s dual approach to EVs and ICE vehicles caters to a diverse audience. As the market matures, Volvo’s commitment to sustainability and innovation will resonate with consumers. The journey is just beginning, and Volvo is ready to drive change.