Ageras Shifts into High Gear with Storebuddy Acquisition
February 14, 2025, 5:04 am
Location: Denmark, Capital Region of Denmark, Copenhagen
Employees: 51-200
Founded date: 2012
Total raised: $231.09M
In the fast-paced world of fintech, Ageras has just shifted into high gear. The Danish accounting software giant has acquired Storebuddy, a payment reconciliation software tailored for e-commerce. This move marks a significant step in Ageras' strategy to expand its footprint in the European market, particularly within the booming e-commerce sector.
Ageras, founded in 2012, has been on a roll. With over 300,000 small businesses relying on its services, the company is no stranger to growth. The acquisition of Storebuddy is its seventh, following last year’s purchase of Shine, a business banking provider. This acquisition spree is not just about numbers; it’s about enhancing Ageras' service offerings and solidifying its position as a leader in the accounting software landscape.
Storebuddy, established in 2014, has carved out a niche in automating accounting processes for online retailers. Its software simplifies the reconciliation of orders, online payments, and VAT reporting. This is a game-changer for e-commerce businesses, where the complexity of financial management can often feel like navigating a labyrinth. With Storebuddy, Ageras aims to provide a clearer path for entrepreneurs, allowing them to focus on what truly matters: growing their businesses.
The European e-commerce market is expanding rapidly. As it grows, so does the complexity of accounting and reporting requirements. This creates a pressing need for specialized tools that can streamline these processes. Storebuddy fits this bill perfectly. Its technology is designed to alleviate the burdens of accounting, making life easier for online store owners. Ageras recognizes this demand and is poised to meet it head-on.
The acquisition is more than just a strategic move; it’s a partnership. Storebuddy’s founders have a vision to scale their solution beyond Denmark. By joining forces with Ageras, they can tap into a broader customer base across Europe. This collaboration promises to enhance the product further, benefiting both companies and their clients.
Ageras’ co-founder, Martin Hegelund, has expressed confidence in Storebuddy’s potential. He sees the integration of Storebuddy as adding a “7th gear” to Ageras’ already robust platform. This metaphor speaks volumes. Just as a car needs the right gears to navigate different terrains, Ageras needs the right tools to tackle the diverse challenges of its customers. Storebuddy provides that extra power.
The software landscape is crowded. Yet, Ageras stands out by focusing on small and medium-sized enterprises (SMEs). These businesses often lack the resources to manage complex accounting tasks. Ageras aims to lighten their load, allowing them to concentrate on their core operations. With Storebuddy in its arsenal, Ageras can offer a more comprehensive solution that addresses the unique needs of e-commerce businesses.
The acquisition also signals Ageras’ ambition to prepare for an initial public offering (IPO) in 2026. By bolstering its service offerings now, Ageras is positioning itself as a formidable player in the fintech arena. Investors are likely to take notice of this strategic growth, especially as the demand for e-commerce solutions continues to rise.
Storebuddy’s technology is already trusted by notable brands like Nordgreen and Watery. These endorsements highlight the effectiveness of its software in real-world applications. As Ageras integrates Storebuddy into its platform, it can leverage these success stories to attract new customers. The synergy between the two companies could lead to innovative solutions that further simplify accounting for online retailers.
The journey ahead is promising. Ageras is not just acquiring a product; it’s gaining a team of experts dedicated to making accounting easier for entrepreneurs. This partnership is a testament to the power of collaboration in the tech industry. Together, they can create a solution that resonates with the needs of modern businesses.
As the e-commerce landscape evolves, so too must the tools that support it. Ageras’ acquisition of Storebuddy is a strategic response to this reality. It’s a bold move that underscores the importance of adaptability in the fintech sector. Companies that can pivot and innovate will thrive, while those that remain stagnant risk being left behind.
In conclusion, Ageras is on a mission to redefine the accounting experience for small businesses in Europe. The acquisition of Storebuddy is a significant step in this journey. It enhances Ageras’ capabilities and positions the company for future growth. As the e-commerce market continues to expand, Ageras is ready to meet the challenges head-on, armed with the right tools and a clear vision for success. The road ahead is bright, and Ageras is steering the way.
Ageras, founded in 2012, has been on a roll. With over 300,000 small businesses relying on its services, the company is no stranger to growth. The acquisition of Storebuddy is its seventh, following last year’s purchase of Shine, a business banking provider. This acquisition spree is not just about numbers; it’s about enhancing Ageras' service offerings and solidifying its position as a leader in the accounting software landscape.
Storebuddy, established in 2014, has carved out a niche in automating accounting processes for online retailers. Its software simplifies the reconciliation of orders, online payments, and VAT reporting. This is a game-changer for e-commerce businesses, where the complexity of financial management can often feel like navigating a labyrinth. With Storebuddy, Ageras aims to provide a clearer path for entrepreneurs, allowing them to focus on what truly matters: growing their businesses.
The European e-commerce market is expanding rapidly. As it grows, so does the complexity of accounting and reporting requirements. This creates a pressing need for specialized tools that can streamline these processes. Storebuddy fits this bill perfectly. Its technology is designed to alleviate the burdens of accounting, making life easier for online store owners. Ageras recognizes this demand and is poised to meet it head-on.
The acquisition is more than just a strategic move; it’s a partnership. Storebuddy’s founders have a vision to scale their solution beyond Denmark. By joining forces with Ageras, they can tap into a broader customer base across Europe. This collaboration promises to enhance the product further, benefiting both companies and their clients.
Ageras’ co-founder, Martin Hegelund, has expressed confidence in Storebuddy’s potential. He sees the integration of Storebuddy as adding a “7th gear” to Ageras’ already robust platform. This metaphor speaks volumes. Just as a car needs the right gears to navigate different terrains, Ageras needs the right tools to tackle the diverse challenges of its customers. Storebuddy provides that extra power.
The software landscape is crowded. Yet, Ageras stands out by focusing on small and medium-sized enterprises (SMEs). These businesses often lack the resources to manage complex accounting tasks. Ageras aims to lighten their load, allowing them to concentrate on their core operations. With Storebuddy in its arsenal, Ageras can offer a more comprehensive solution that addresses the unique needs of e-commerce businesses.
The acquisition also signals Ageras’ ambition to prepare for an initial public offering (IPO) in 2026. By bolstering its service offerings now, Ageras is positioning itself as a formidable player in the fintech arena. Investors are likely to take notice of this strategic growth, especially as the demand for e-commerce solutions continues to rise.
Storebuddy’s technology is already trusted by notable brands like Nordgreen and Watery. These endorsements highlight the effectiveness of its software in real-world applications. As Ageras integrates Storebuddy into its platform, it can leverage these success stories to attract new customers. The synergy between the two companies could lead to innovative solutions that further simplify accounting for online retailers.
The journey ahead is promising. Ageras is not just acquiring a product; it’s gaining a team of experts dedicated to making accounting easier for entrepreneurs. This partnership is a testament to the power of collaboration in the tech industry. Together, they can create a solution that resonates with the needs of modern businesses.
As the e-commerce landscape evolves, so too must the tools that support it. Ageras’ acquisition of Storebuddy is a strategic response to this reality. It’s a bold move that underscores the importance of adaptability in the fintech sector. Companies that can pivot and innovate will thrive, while those that remain stagnant risk being left behind.
In conclusion, Ageras is on a mission to redefine the accounting experience for small businesses in Europe. The acquisition of Storebuddy is a significant step in this journey. It enhances Ageras’ capabilities and positions the company for future growth. As the e-commerce market continues to expand, Ageras is ready to meet the challenges head-on, armed with the right tools and a clear vision for success. The road ahead is bright, and Ageras is steering the way.