The Crafting Crisis: Joann's Bankruptcy and the Retreat from Diversity Initiatives

February 13, 2025, 4:32 am
Target
Target
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Location: United States, Minnesota, Minneapolis
Employees: 10001+
Founded date: 1900
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Location: United States, New York
Employees: 1001-5000
Founded date: 1972
Joann, a name synonymous with crafting, is unraveling. The company, once a beacon for DIY enthusiasts, is set to close 500 stores across the United States. This decision comes as Joann navigates the turbulent waters of bankruptcy for the second time in a year. The roots of this decline stretch back to 1943, when a single store opened in Cleveland, Ohio. Over the decades, Joann blossomed into a national chain, rebranding itself as simply "Joann" to mark its 75th anniversary. But now, the vibrant fabric of its business is fraying.

The pandemic initially fueled a crafting renaissance. People turned to DIY projects, filling their homes with handmade creations. But as the world reopened, consumer interest waned. Joann's sales began to falter. The competition grew fierce. Rivals like Hobby Lobby and even larger retailers like Target began to encroach on Joann's territory, offering a wide array of art supplies. The crafting aisle became a battleground.

Joann's recent bankruptcy filing highlights a grim reality. The company faced "unanticipated inventory challenges" after emerging from its first bankruptcy. A drop in stock levels by over 10% created a ripple effect, pushing Joann into a new phase of operational distress. The interim CEO's declaration paints a bleak picture. The sluggish retail economy has tightened its grip, leaving Joann gasping for air.

The company now seeks a lifeline through a proposed sale. Gordon Brothers Retail Partners has stepped in with a "stalking horse" bid, a term that suggests a desperate attempt to salvage what remains. The future of Joann hangs in the balance, and the impact on employees remains uncertain. The closures will undoubtedly leave a void in communities that once relied on Joann for their crafting needs.

Meanwhile, a different kind of retreat is unfolding across corporate America. Major companies are pulling back on diversity initiatives. The landscape is shifting, and the reasons are multifaceted. Legal developments have cast shadows over board diversity requirements, prompting firms like Goldman Sachs to abandon formal policies. They still advocate for diverse boards but have opted for a less structured approach.

Google, once a champion of diversity, has rescinded its ambitious goals for increasing representation among its leadership. The company is recalibrating in response to external pressures, including a controversial executive order. Alphabet's annual report reflects this shift, dropping commitments that once defined its corporate ethos.

Target, a retail giant with a significant footprint, is also reevaluating its diversity strategy. The "Belonging at the Bullseye" initiative is being scaled back. Programs aimed at supporting Black employees and businesses are being dismantled. The retailer's commitment to diversity, equity, and inclusion (DEI) is waning, leaving many to question its sincerity.

Meta Platforms, the parent company of Facebook and Instagram, is following suit. The tech giant is dismantling its DEI program, citing the Supreme Court's ruling on affirmative action as a catalyst for change. The focus is shifting from diversity to fairness, a move that raises eyebrows among advocates for inclusion.

Amazon is not immune to this trend. The e-commerce behemoth is winding down some of its DEI programs, although specifics remain vague. The emphasis is now on proven outcomes rather than individual initiatives. This shift signals a broader retreat from the once-cherished goals of fostering diversity.

Even fast-food titan McDonald's is stepping back. After years of promoting diversity, the company is retiring specific goals for senior leadership diversity. The burger giant's commitment to inclusion remains, but the tangible measures are fading.

Walmart, the world's largest retailer, is also reassessing its commitments. The company will not renew its partnership with a racial equity center established in the wake of George Floyd's death. The decision to halt participation in the Human Rights Campaign's Corporate Equality Index raises questions about Walmart's dedication to diversity.

Ford, Lowe's, and other corporations are echoing similar sentiments. They are reviewing their DEI policies, often in response to legal and societal pressures. The focus is shifting from diversity quotas to fostering a safe and inclusive workplace, but the effectiveness of these changes remains to be seen.

This corporate retreat from diversity initiatives is a stark contrast to the vibrant calls for inclusion that once echoed through boardrooms. The landscape is changing, and the implications are profound. As companies recalibrate their strategies, the question lingers: what does this mean for the future of diversity in the workplace?

In a world where Joann's crafting aisles are shrinking and corporate diversity initiatives are fading, the fabric of American business is being rewoven. The challenges are significant, but the potential for renewal remains. Whether through a resurgence in crafting or a recommitment to diversity, the future is yet to be stitched together.

As Joann seeks to navigate its bankruptcy and companies reconsider their diversity commitments, one thing is clear: the landscape of American retail and corporate culture is in flux. The journey ahead will require resilience, creativity, and a willingness to adapt. The crafting crisis and the retreat from diversity initiatives are just two threads in a larger tapestry of change. The question remains: how will these threads intertwine to shape the future?