Pricer AB: A Year of Transformation and Growth Ahead
February 11, 2025, 4:10 pm
In the world of retail technology, Pricer AB has emerged as a phoenix, rising from the ashes of previous challenges. The company’s year-end report for 2024 reveals a narrative of resilience, innovation, and a strategic pivot towards growth. With a strong order intake and significant improvements in profitability, Pricer is poised for an exciting 2025.
The fourth quarter of 2024 marked a turning point. Pricer reported an impressive 37.2% increase in order intake, reaching SEK 916.1 million. This surge is not just a number; it reflects a robust demand for Pricer’s electronic shelf labels and digital solutions. Adjusted for currency fluctuations, the order intake rose by 38.5%. This is a clear signal that retailers are increasingly recognizing the value of digital transformation.
However, not all numbers were rosy. Net sales for the quarter dipped to SEK 630.0 million, a decline of 21.3% compared to the same period last year. This drop was largely attributed to a slowdown in installations in France, particularly among two major retail chains. Yet, this decline does not overshadow the overall positive trajectory of the company. The order backlog stands at SEK 726 million, the second highest in Pricer’s history, indicating a solid foundation for future growth.
Pricer’s profitability story is compelling. The operating profit soared to SEK 50.8 million, a significant leap from SEK 18.3 million in the previous year. This translates to an operating margin of 8.1%, a notable improvement from 2.3%. The company’s full-year operating profit reached SEK 190.5 million, marking its highest profit ever. This turnaround is attributed to a successful savings program and ongoing efficiency improvements.
Cash flow from operating activities also saw a healthy increase, amounting to SEK 78.2 million for the quarter. This financial strength is crucial as Pricer navigates the competitive landscape of retail technology. The issuance of SEK 300 million in bonds further bolsters its financial position, reducing future interest expenses and paving the way for increased growth.
Innovation is at the heart of Pricer’s strategy. At the National Retail Federation’s Big Show in New York, the company unveiled Pricer Avenue, a groundbreaking shelf display and communication system. This innovation redefines traditional shelf-edge labeling, combining sleek Scandinavian design with modular technology. The integrated shelf edge rail powers labels and IoT devices, eliminating the need for batteries. This is not just a product; it’s a game-changer for in-store communication and customer experience.
Strategic partnerships are also a focal point for Pricer. Collaborations with industry leaders like Focal Systems and Google are set to enhance its offerings. By aligning with cutting-edge companies, Pricer aims to accelerate the development of solutions that meet the evolving needs of the retail market. The listing on Google Cloud Marketplace is a significant milestone, providing better access to global retail customers.
Looking ahead, Pricer is gearing up for a growth spurt in 2025. The retail digitization market is on the rise, and Pricer is ready to capitalize on this trend. The company plans to enhance its direct customer engagement, particularly in the Nordics and Baltic regions. This shift comes in response to the termination of its contract with reseller StrongPoint, allowing Pricer to build a dedicated team focused on serving existing and new customers.
The message is clear: digitalization is no longer optional for retailers. It’s a necessity for improving competitiveness and profitability. As more retail chains recognize this truth, Pricer stands ready to provide the tools they need to thrive in a digital-first world.
In summary, Pricer AB is not just surviving; it is thriving. The company’s strategic focus on innovation, partnerships, and direct customer engagement positions it well for the future. With a strong order book and a commitment to growth, Pricer is set to make waves in the retail technology landscape. The year 2025 holds great promise, and Pricer is poised to seize the opportunities that lie ahead.
As the retail sector continues to evolve, Pricer’s journey will be one to watch. The company is not just a player in the market; it is a leader, driving the transformation of retail technology. With each step forward, Pricer is redefining what it means to be a smart retailer in a digital age. The future is bright, and Pricer is ready to shine.
The fourth quarter of 2024 marked a turning point. Pricer reported an impressive 37.2% increase in order intake, reaching SEK 916.1 million. This surge is not just a number; it reflects a robust demand for Pricer’s electronic shelf labels and digital solutions. Adjusted for currency fluctuations, the order intake rose by 38.5%. This is a clear signal that retailers are increasingly recognizing the value of digital transformation.
However, not all numbers were rosy. Net sales for the quarter dipped to SEK 630.0 million, a decline of 21.3% compared to the same period last year. This drop was largely attributed to a slowdown in installations in France, particularly among two major retail chains. Yet, this decline does not overshadow the overall positive trajectory of the company. The order backlog stands at SEK 726 million, the second highest in Pricer’s history, indicating a solid foundation for future growth.
Pricer’s profitability story is compelling. The operating profit soared to SEK 50.8 million, a significant leap from SEK 18.3 million in the previous year. This translates to an operating margin of 8.1%, a notable improvement from 2.3%. The company’s full-year operating profit reached SEK 190.5 million, marking its highest profit ever. This turnaround is attributed to a successful savings program and ongoing efficiency improvements.
Cash flow from operating activities also saw a healthy increase, amounting to SEK 78.2 million for the quarter. This financial strength is crucial as Pricer navigates the competitive landscape of retail technology. The issuance of SEK 300 million in bonds further bolsters its financial position, reducing future interest expenses and paving the way for increased growth.
Innovation is at the heart of Pricer’s strategy. At the National Retail Federation’s Big Show in New York, the company unveiled Pricer Avenue, a groundbreaking shelf display and communication system. This innovation redefines traditional shelf-edge labeling, combining sleek Scandinavian design with modular technology. The integrated shelf edge rail powers labels and IoT devices, eliminating the need for batteries. This is not just a product; it’s a game-changer for in-store communication and customer experience.
Strategic partnerships are also a focal point for Pricer. Collaborations with industry leaders like Focal Systems and Google are set to enhance its offerings. By aligning with cutting-edge companies, Pricer aims to accelerate the development of solutions that meet the evolving needs of the retail market. The listing on Google Cloud Marketplace is a significant milestone, providing better access to global retail customers.
Looking ahead, Pricer is gearing up for a growth spurt in 2025. The retail digitization market is on the rise, and Pricer is ready to capitalize on this trend. The company plans to enhance its direct customer engagement, particularly in the Nordics and Baltic regions. This shift comes in response to the termination of its contract with reseller StrongPoint, allowing Pricer to build a dedicated team focused on serving existing and new customers.
The message is clear: digitalization is no longer optional for retailers. It’s a necessity for improving competitiveness and profitability. As more retail chains recognize this truth, Pricer stands ready to provide the tools they need to thrive in a digital-first world.
In summary, Pricer AB is not just surviving; it is thriving. The company’s strategic focus on innovation, partnerships, and direct customer engagement positions it well for the future. With a strong order book and a commitment to growth, Pricer is set to make waves in the retail technology landscape. The year 2025 holds great promise, and Pricer is poised to seize the opportunities that lie ahead.
As the retail sector continues to evolve, Pricer’s journey will be one to watch. The company is not just a player in the market; it is a leader, driving the transformation of retail technology. With each step forward, Pricer is redefining what it means to be a smart retailer in a digital age. The future is bright, and Pricer is ready to shine.