Zomato Transforms into Eternal: A Bold Step Beyond Food Delivery
February 7, 2025, 10:48 am
Location: India, Haryana, Gurugram
Employees: 1001-5000
Founded date: 2013
Total raised: $57.75M
In a world where change is the only constant, Zomato has taken a leap into the future. On February 6, 2025, the food delivery giant announced its decision to rebrand itself as Eternal Ltd. This transformation is not just a name change; it’s a declaration of intent. It signals a shift from a singular focus on food delivery to a broader vision encompassing multiple business avenues.
Zomato, originally launched as Foodiebay in 2007, has come a long way. What started as a simple platform for restaurant menus has evolved into a tech powerhouse. The decision to rename the company reflects its journey and ambition. The board's approval marks a pivotal moment in Zomato's history, one that aims to solidify its legacy in the fast-paced world of e-commerce.
The name "Eternal" carries weight. It evokes a sense of permanence and resilience. Yet, it also brings with it a paradox. True longevity is not merely about survival; it’s about evolution. The leadership recognizes that to thrive, they must adapt. This rebranding encapsulates that ethos. Zomato is no longer just a food delivery service; it’s a multifaceted entity with diverse offerings.
The company’s portfolio now includes Blinkit, a quick-commerce unit, District, a B2B logistics provider, and Hyperpure, which supplies kitchen essentials. Each of these businesses plays a crucial role in shaping the future of Eternal. The name change is a reflection of this evolution. It’s a way to unify these diverse ventures under a single banner.
Deepinder Goyal, the founder and CEO, shared his thoughts on this transition. He emphasized that the change is not just cosmetic. It’s about building an enduring institution that can withstand the test of time. Goyal’s vision is clear: he wants Eternal to be more than a brand. He wants it to be a legacy.
The announcement was made via a formal letter on social media, a nod to the company’s digital roots. Goyal’s message resonated with a sense of nostalgia and ambition. He reflected on Zomato’s humble beginnings and the pride that comes with its growth. This journey has created wealth—not just for him, but for employees and investors alike. Yet, Goyal insists that the motivation behind Zomato was never purely financial. It was about making a meaningful impact.
The name change is also a strategic move. As Blinkit emerges as a significant growth driver, the leadership felt it was time to rebrand. The decision to adopt "Eternal" signifies a commitment to innovation and expansion. It’s a promise to shareholders and customers alike that the company is ready to embrace new challenges.
With the new name comes a new identity. The corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL. These changes are more than just updates; they are symbolic of a new era. The company is shedding its old skin and stepping into a future filled with possibilities.
Eternal is not just a name; it’s a mission statement. It embodies the company’s desire to create something lasting. Goyal acknowledges the weight of this responsibility. He understands that to claim eternity, the company must earn it daily. This requires humility, self-awareness, and a relentless pursuit of improvement.
The rebranding also reflects a broader trend in the tech industry. Companies are increasingly diversifying their offerings to stay relevant. Zomato’s evolution into Eternal is a response to changing market dynamics. It’s a recognition that the landscape is shifting, and adaptability is key to survival.
As the company moves forward, it faces challenges. The competitive landscape is fierce. New players are entering the market, and consumer preferences are evolving. However, with its expanded portfolio and renewed identity, Eternal is poised to navigate these waters. The leadership’s commitment to innovation and growth will be crucial in this endeavor.
In conclusion, Zomato’s transformation into Eternal Ltd. is a bold step into the future. It’s a reflection of the company’s journey and its aspirations. The name change signifies a commitment to building a lasting legacy beyond food delivery. As Eternal embraces its new identity, it carries with it the hopes and dreams of its founder, employees, and shareholders. The road ahead may be uncertain, but with a clear vision and a diverse portfolio, Eternal is ready to face whatever comes next. The future is not just about survival; it’s about thriving. And in that pursuit, Eternal aims to carve out its place in the ever-evolving landscape of commerce.
Zomato, originally launched as Foodiebay in 2007, has come a long way. What started as a simple platform for restaurant menus has evolved into a tech powerhouse. The decision to rename the company reflects its journey and ambition. The board's approval marks a pivotal moment in Zomato's history, one that aims to solidify its legacy in the fast-paced world of e-commerce.
The name "Eternal" carries weight. It evokes a sense of permanence and resilience. Yet, it also brings with it a paradox. True longevity is not merely about survival; it’s about evolution. The leadership recognizes that to thrive, they must adapt. This rebranding encapsulates that ethos. Zomato is no longer just a food delivery service; it’s a multifaceted entity with diverse offerings.
The company’s portfolio now includes Blinkit, a quick-commerce unit, District, a B2B logistics provider, and Hyperpure, which supplies kitchen essentials. Each of these businesses plays a crucial role in shaping the future of Eternal. The name change is a reflection of this evolution. It’s a way to unify these diverse ventures under a single banner.
Deepinder Goyal, the founder and CEO, shared his thoughts on this transition. He emphasized that the change is not just cosmetic. It’s about building an enduring institution that can withstand the test of time. Goyal’s vision is clear: he wants Eternal to be more than a brand. He wants it to be a legacy.
The announcement was made via a formal letter on social media, a nod to the company’s digital roots. Goyal’s message resonated with a sense of nostalgia and ambition. He reflected on Zomato’s humble beginnings and the pride that comes with its growth. This journey has created wealth—not just for him, but for employees and investors alike. Yet, Goyal insists that the motivation behind Zomato was never purely financial. It was about making a meaningful impact.
The name change is also a strategic move. As Blinkit emerges as a significant growth driver, the leadership felt it was time to rebrand. The decision to adopt "Eternal" signifies a commitment to innovation and expansion. It’s a promise to shareholders and customers alike that the company is ready to embrace new challenges.
With the new name comes a new identity. The corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL. These changes are more than just updates; they are symbolic of a new era. The company is shedding its old skin and stepping into a future filled with possibilities.
Eternal is not just a name; it’s a mission statement. It embodies the company’s desire to create something lasting. Goyal acknowledges the weight of this responsibility. He understands that to claim eternity, the company must earn it daily. This requires humility, self-awareness, and a relentless pursuit of improvement.
The rebranding also reflects a broader trend in the tech industry. Companies are increasingly diversifying their offerings to stay relevant. Zomato’s evolution into Eternal is a response to changing market dynamics. It’s a recognition that the landscape is shifting, and adaptability is key to survival.
As the company moves forward, it faces challenges. The competitive landscape is fierce. New players are entering the market, and consumer preferences are evolving. However, with its expanded portfolio and renewed identity, Eternal is poised to navigate these waters. The leadership’s commitment to innovation and growth will be crucial in this endeavor.
In conclusion, Zomato’s transformation into Eternal Ltd. is a bold step into the future. It’s a reflection of the company’s journey and its aspirations. The name change signifies a commitment to building a lasting legacy beyond food delivery. As Eternal embraces its new identity, it carries with it the hopes and dreams of its founder, employees, and shareholders. The road ahead may be uncertain, but with a clear vision and a diverse portfolio, Eternal is ready to face whatever comes next. The future is not just about survival; it’s about thriving. And in that pursuit, Eternal aims to carve out its place in the ever-evolving landscape of commerce.