GetWhy: The AI Revolutionizing Market Research
February 7, 2025, 4:31 pm
In the bustling world of market research, speed and precision are king. Enter GetWhy, a Copenhagen-based platform that’s shaking up the industry with its innovative use of artificial intelligence. Recently, GetWhy secured 60 million DKK, or about $8.4 million, in debt financing from CIBC Innovation Banking. This funding is a significant boost for a company that has already raised a total of $64.5 million since its inception in 2018.
GetWhy’s mission is clear: to transform how companies gather consumer insights. Traditional market research often feels like trying to find a needle in a haystack. It’s slow, cumbersome, and can leave businesses in the dark about consumer preferences. GetWhy aims to change that narrative. With its proprietary AI engine, the platform can deliver actionable insights in as little as 24 hours. This is a game-changer for brands eager to stay ahead in a fast-paced market.
At the heart of GetWhy’s technology is Bloom, an AI tool that simplifies the research process. Companies can upload materials—be it visuals, product designs, or marketing slogans—and Bloom crafts a market study template tailored to their needs. It’s like having a research assistant that never sleeps. The AI recruits participants and conducts video interviews, gathering qualitative data that traditional methods might miss.
But the magic truly happens after about ten interviews. Once there’s enough data, Bloom kicks into high gear. It analyzes the videos, extracting relevant quotes and identifying patterns. This process, which could take human researchers days or even weeks, is compressed into a matter of hours. It’s like having a supercharged research team at your fingertips.
The implications are vast. Businesses can now access insights from hard-to-reach demographics. They can compare consumer sentiments across different countries, pinpointing where their marketing efforts will hit the mark. Imagine a global brand trying to launch a new product. With GetWhy, they can quickly gauge reactions in various markets, ensuring their strategy is spot-on.
GetWhy’s client roster reads like a who’s who of the corporate world. From eBay to Coca-Cola, many Fortune 100 companies rely on GetWhy to accelerate their go-to-market strategies. The platform’s ability to provide rapid insights is invaluable. In a landscape where consumer preferences shift like sand, having timely data can mean the difference between a successful campaign and a costly misstep.
The market research industry is estimated to be worth $90 billion, with projections to grow to $93 billion in 2025. Yet, despite the influx of new technologies, traditional methods have remained largely unchanged. GetWhy is here to disrupt that status quo. By leveraging AI, the platform not only enhances the speed of research but also improves the quality of insights gathered.
In a world where information can become stale in the blink of an eye, GetWhy’s approach is refreshing. It emphasizes the importance of real-time data. Companies that can tap into consumer sentiment quickly are better positioned to adapt their strategies. This agility is crucial in today’s market, where trends can emerge and fade overnight.
The funding from CIBC Innovation Banking will enable GetWhy to further enhance its capabilities. With this financial backing, the company is poised to expand its reach and refine its technology. The goal is to deliver even more precise insights, helping brands navigate the complexities of consumer behavior.
GetWhy’s vision extends beyond just speed. It’s about empowering brands to make informed decisions. The platform’s ability to synthesize vast amounts of qualitative data into actionable insights is akin to turning chaos into clarity. In a world overflowing with information, GetWhy helps businesses extract the signal from the noise.
As the landscape of market research continues to evolve, GetWhy stands at the forefront of this transformation. Its innovative use of AI is not just a trend; it’s a paradigm shift. Companies that embrace this technology will find themselves better equipped to understand their customers and anticipate their needs.
In conclusion, GetWhy is more than just a market research platform. It’s a catalyst for change in an industry ripe for innovation. With its recent funding, the company is set to accelerate its mission of delivering unparalleled speed and precision. As businesses navigate the ever-changing market, GetWhy will be the compass guiding them toward success. The future of market research is here, and it’s powered by AI.
GetWhy’s mission is clear: to transform how companies gather consumer insights. Traditional market research often feels like trying to find a needle in a haystack. It’s slow, cumbersome, and can leave businesses in the dark about consumer preferences. GetWhy aims to change that narrative. With its proprietary AI engine, the platform can deliver actionable insights in as little as 24 hours. This is a game-changer for brands eager to stay ahead in a fast-paced market.
At the heart of GetWhy’s technology is Bloom, an AI tool that simplifies the research process. Companies can upload materials—be it visuals, product designs, or marketing slogans—and Bloom crafts a market study template tailored to their needs. It’s like having a research assistant that never sleeps. The AI recruits participants and conducts video interviews, gathering qualitative data that traditional methods might miss.
But the magic truly happens after about ten interviews. Once there’s enough data, Bloom kicks into high gear. It analyzes the videos, extracting relevant quotes and identifying patterns. This process, which could take human researchers days or even weeks, is compressed into a matter of hours. It’s like having a supercharged research team at your fingertips.
The implications are vast. Businesses can now access insights from hard-to-reach demographics. They can compare consumer sentiments across different countries, pinpointing where their marketing efforts will hit the mark. Imagine a global brand trying to launch a new product. With GetWhy, they can quickly gauge reactions in various markets, ensuring their strategy is spot-on.
GetWhy’s client roster reads like a who’s who of the corporate world. From eBay to Coca-Cola, many Fortune 100 companies rely on GetWhy to accelerate their go-to-market strategies. The platform’s ability to provide rapid insights is invaluable. In a landscape where consumer preferences shift like sand, having timely data can mean the difference between a successful campaign and a costly misstep.
The market research industry is estimated to be worth $90 billion, with projections to grow to $93 billion in 2025. Yet, despite the influx of new technologies, traditional methods have remained largely unchanged. GetWhy is here to disrupt that status quo. By leveraging AI, the platform not only enhances the speed of research but also improves the quality of insights gathered.
In a world where information can become stale in the blink of an eye, GetWhy’s approach is refreshing. It emphasizes the importance of real-time data. Companies that can tap into consumer sentiment quickly are better positioned to adapt their strategies. This agility is crucial in today’s market, where trends can emerge and fade overnight.
The funding from CIBC Innovation Banking will enable GetWhy to further enhance its capabilities. With this financial backing, the company is poised to expand its reach and refine its technology. The goal is to deliver even more precise insights, helping brands navigate the complexities of consumer behavior.
GetWhy’s vision extends beyond just speed. It’s about empowering brands to make informed decisions. The platform’s ability to synthesize vast amounts of qualitative data into actionable insights is akin to turning chaos into clarity. In a world overflowing with information, GetWhy helps businesses extract the signal from the noise.
As the landscape of market research continues to evolve, GetWhy stands at the forefront of this transformation. Its innovative use of AI is not just a trend; it’s a paradigm shift. Companies that embrace this technology will find themselves better equipped to understand their customers and anticipate their needs.
In conclusion, GetWhy is more than just a market research platform. It’s a catalyst for change in an industry ripe for innovation. With its recent funding, the company is set to accelerate its mission of delivering unparalleled speed and precision. As businesses navigate the ever-changing market, GetWhy will be the compass guiding them toward success. The future of market research is here, and it’s powered by AI.