GetWhys: The New Frontier in AI-Driven Market Research
February 6, 2025, 3:32 am
GetWhys
Total raised: $2.75M
In the fast-paced world of business, understanding customer motivations is akin to finding gold in a riverbed. Companies are constantly searching for insights that can guide their marketing strategies and product development. Enter GetWhys, a two-year-old startup that has just secured $2.75 million in seed funding to enhance its AI-powered customer insights platform. This funding, led by Next Frontier Capital, brings the company’s total funding to $3.5 million. The investment will be used to expand its engineering team, fuel product development, and support customer growth.
GetWhys is not just another player in the crowded field of market research. It’s a beacon for B2B marketers, especially those in the software sector. Founded by former consultants with a wealth of experience in business-to-business marketing, GetWhys offers a self-service platform that allows companies to tap into a treasure trove of customer insights without the hefty price tag typically associated with traditional market research.
The platform is built on a proprietary database known as InsightDB, which houses in-depth interviews with software customers. This database is the backbone of GetWhys’ offerings, allowing users to access valuable information that was previously locked away in expensive and time-consuming research projects. Instead of spending thousands on expert interviews or extensive market research, companies can now leverage GetWhys to gain insights quickly and cost-effectively.
GetWhys operates through two main products: Compass and Echo. Compass is designed for go-to-market teams, helping them gather competitive intelligence, build buyer personas, and develop marketing strategies. It provides a unique advantage by surfacing firsthand experiences that are often overlooked in traditional research. Unlike tools that rely on internet data—which can be unreliable and filled with marketing jargon—Compass delivers authentic insights that empower marketers to make informed decisions.
Echo, on the other hand, takes a different approach. It focuses on content development, ensuring that every piece of communication resonates with the target audience. By using authentic customer perspectives and behavioral data, Echo acts as an instant focus group, refining messaging to align with buyer personas and organizational frameworks. This is not just about crafting better emails or web copy; it’s about creating a dialogue that speaks directly to the customer’s needs and desires.
The interview process that underpins GetWhys’ platform is meticulous. Trained interviewers engage with customers to uncover the underlying factors that drive technology decisions. This is not about surface-level opinions; it’s about digging deep into the psyche of decision-makers. The insights gained are then anonymized and transformed into snippets that can be easily accessed by marketers. This retrieval-augmented generation process ensures that relevant quotes and clips surface based on user queries, providing a wealth of information at their fingertips.
What sets GetWhys apart is its commitment to understanding the decision-making process of buyers. The founders believe that the key to effective marketing lies in grasping what keeps customers awake at night. By focusing on the motivations behind decisions rather than just product opinions, GetWhys helps marketers craft strategies that resonate on a deeper level.
The funding from Next Frontier Capital and other investors is a testament to the confidence in GetWhys’ vision. The investment will allow the company to further develop its platform and expand its reach. As the demand for data-driven insights continues to grow, GetWhys is poised to become a leader in the market research space.
In a world where time is money, GetWhys offers a solution that saves both. The platform allows companies to bypass the lengthy and costly research processes that have traditionally bogged down marketing teams. Instead, it injects insights directly into workflows, enabling teams to work smarter and faster. This shift is not just a convenience; it’s a game-changer.
The landscape of market research is evolving. Companies are no longer satisfied with generic insights that lack context. They crave specificity and relevance. GetWhys answers this call by providing a platform that combines internal data with a rich database of customer interviews. This dual approach ensures that marketers have a comprehensive view of their audience, allowing them to tailor their strategies effectively.
As GetWhys continues to grow, it will undoubtedly face challenges. The market research industry is competitive, and many companies are vying for a piece of the pie. However, with its innovative approach and strong backing, GetWhys is well-equipped to navigate these waters. The founders’ experience in the tech industry and their commitment to delivering value to customers will be crucial as they scale.
In conclusion, GetWhys is more than just a startup; it’s a revolution in how companies approach market research. By harnessing the power of AI and customer insights, it empowers businesses to make informed decisions that drive growth. As the company embarks on this new chapter, it will be exciting to see how it shapes the future of marketing research. The river of customer insights is flowing, and GetWhys is ready to help companies dive in.
GetWhys is not just another player in the crowded field of market research. It’s a beacon for B2B marketers, especially those in the software sector. Founded by former consultants with a wealth of experience in business-to-business marketing, GetWhys offers a self-service platform that allows companies to tap into a treasure trove of customer insights without the hefty price tag typically associated with traditional market research.
The platform is built on a proprietary database known as InsightDB, which houses in-depth interviews with software customers. This database is the backbone of GetWhys’ offerings, allowing users to access valuable information that was previously locked away in expensive and time-consuming research projects. Instead of spending thousands on expert interviews or extensive market research, companies can now leverage GetWhys to gain insights quickly and cost-effectively.
GetWhys operates through two main products: Compass and Echo. Compass is designed for go-to-market teams, helping them gather competitive intelligence, build buyer personas, and develop marketing strategies. It provides a unique advantage by surfacing firsthand experiences that are often overlooked in traditional research. Unlike tools that rely on internet data—which can be unreliable and filled with marketing jargon—Compass delivers authentic insights that empower marketers to make informed decisions.
Echo, on the other hand, takes a different approach. It focuses on content development, ensuring that every piece of communication resonates with the target audience. By using authentic customer perspectives and behavioral data, Echo acts as an instant focus group, refining messaging to align with buyer personas and organizational frameworks. This is not just about crafting better emails or web copy; it’s about creating a dialogue that speaks directly to the customer’s needs and desires.
The interview process that underpins GetWhys’ platform is meticulous. Trained interviewers engage with customers to uncover the underlying factors that drive technology decisions. This is not about surface-level opinions; it’s about digging deep into the psyche of decision-makers. The insights gained are then anonymized and transformed into snippets that can be easily accessed by marketers. This retrieval-augmented generation process ensures that relevant quotes and clips surface based on user queries, providing a wealth of information at their fingertips.
What sets GetWhys apart is its commitment to understanding the decision-making process of buyers. The founders believe that the key to effective marketing lies in grasping what keeps customers awake at night. By focusing on the motivations behind decisions rather than just product opinions, GetWhys helps marketers craft strategies that resonate on a deeper level.
The funding from Next Frontier Capital and other investors is a testament to the confidence in GetWhys’ vision. The investment will allow the company to further develop its platform and expand its reach. As the demand for data-driven insights continues to grow, GetWhys is poised to become a leader in the market research space.
In a world where time is money, GetWhys offers a solution that saves both. The platform allows companies to bypass the lengthy and costly research processes that have traditionally bogged down marketing teams. Instead, it injects insights directly into workflows, enabling teams to work smarter and faster. This shift is not just a convenience; it’s a game-changer.
The landscape of market research is evolving. Companies are no longer satisfied with generic insights that lack context. They crave specificity and relevance. GetWhys answers this call by providing a platform that combines internal data with a rich database of customer interviews. This dual approach ensures that marketers have a comprehensive view of their audience, allowing them to tailor their strategies effectively.
As GetWhys continues to grow, it will undoubtedly face challenges. The market research industry is competitive, and many companies are vying for a piece of the pie. However, with its innovative approach and strong backing, GetWhys is well-equipped to navigate these waters. The founders’ experience in the tech industry and their commitment to delivering value to customers will be crucial as they scale.
In conclusion, GetWhys is more than just a startup; it’s a revolution in how companies approach market research. By harnessing the power of AI and customer insights, it empowers businesses to make informed decisions that drive growth. As the company embarks on this new chapter, it will be exciting to see how it shapes the future of marketing research. The river of customer insights is flowing, and GetWhys is ready to help companies dive in.