The Spice of Life: Aji Amarillo and the Rise of Microalgae in Food Innovation
February 5, 2025, 11:18 am

Location: United Kingdom, England, London
Employees: 201-500
Founded date: 2014
In the culinary world, flavors are like colors on a painter's palette. Each ingredient adds depth, vibrancy, and excitement. Two ingredients are making waves: Aji Amarillo pepper and microalgae. Both are reshaping our food landscape, appealing to health-conscious consumers and adventurous eaters alike.
Aji Amarillo, a pepper from Peru, is gaining traction. McCormick & Co., a giant in the flavor industry, has declared it the flavor of the year for 2025. This pepper is not just a heat source; it’s a burst of tropical flavor. With a Scoville rating between 30,000 and 50,000, it offers a moderate kick. Its fruity notes evoke passion fruit and mango, making it a versatile addition to various dishes.
Why the sudden surge in popularity? Consumers are craving spice. A recent survey revealed that nearly three-quarters of people believe food tastes better with heat. Among snacks, 40% prefer a spicy kick. This trend is particularly strong among Gen Z, who seek bold flavors and healthier options. They want their food to be exciting, not bland.
Aji Amarillo fits perfectly into this narrative. It’s not just a pepper; it’s a cultural experience. Peruvian cuisine is on the rise, and this pepper is a staple. It enhances seafood, poultry, sauces, and salsas. McCormick is launching Aji Amarillo Seasoning, tapping into this growing demand. The seasoning will be available online, allowing consumers to experiment with this vibrant flavor at home.
Meanwhile, across the globe, another innovation is brewing. The Central Bottling Company (CBC) in Israel is partnering with Brevel, a microalgae specialist. This collaboration aims to create dairy alternatives and functional drinks using microalgae. It’s a bold move into the future of food.
Microalgae are tiny powerhouses. They are rich in protein, lipids, and antioxidants. Brevel’s unique cultivation process allows for large-scale production without genetic modification. This is crucial as consumers become more aware of what they eat. The microalgae used is from the Chlorella family, recognized as safe for human consumption. This gives Brevel a regulatory edge in the market.
The partnership with CBC is strategic. CBC is a major player in the beverage industry, distributing brands like Coca-Cola and Carlsberg. By leveraging Brevel’s technology, CBC can tap into the growing demand for plant-based products. The alt-dairy market is ripe for innovation, and microalgae could be the key ingredient.
Brevel’s microalgae protein is a game changer. It has a high protein concentration and a complete amino acid profile. This makes it suitable for various applications, especially in dairy alternatives. The goal is to create products that don’t compromise on taste or texture. Consumers want options that mimic traditional dairy without the drawbacks.
The global market for microalgae is projected to reach $25.4 billion by 2033. This is not just a trend; it’s a movement towards sustainable and health-conscious eating. Companies like Brevel are at the forefront, pushing boundaries and exploring new possibilities. Their commercial factory in Israel is already producing significant quantities of microalgae protein powder.
Both Aji Amarillo and microalgae represent a shift in consumer preferences. People are more adventurous than ever. They want flavors that excite their taste buds and ingredients that nourish their bodies. The love for spice and the quest for sustainable alternatives are driving innovation in the food industry.
As Aji Amarillo peppers find their way into more dishes, they symbolize a broader trend. The fusion of cultures and flavors is creating a rich tapestry of culinary experiences. Restaurants are experimenting with this pepper, adding it to appetizers, drinks, and entrees. It’s not just about heat; it’s about enhancing the overall dining experience.
On the other hand, microalgae are paving the way for a new era of food production. As the world grapples with climate change and sustainability, ingredients like microalgae offer a solution. They require fewer resources than traditional agriculture and can be produced in controlled environments. This makes them a sustainable choice for the future.
In conclusion, Aji Amarillo and microalgae are more than just ingredients. They are symbols of a changing food landscape. As consumers seek bold flavors and sustainable options, these ingredients are stepping into the spotlight. The culinary world is evolving, and these two players are leading the charge. The future of food is spicy, nutritious, and full of possibilities. Embrace the change; the flavor revolution is here.
Aji Amarillo, a pepper from Peru, is gaining traction. McCormick & Co., a giant in the flavor industry, has declared it the flavor of the year for 2025. This pepper is not just a heat source; it’s a burst of tropical flavor. With a Scoville rating between 30,000 and 50,000, it offers a moderate kick. Its fruity notes evoke passion fruit and mango, making it a versatile addition to various dishes.
Why the sudden surge in popularity? Consumers are craving spice. A recent survey revealed that nearly three-quarters of people believe food tastes better with heat. Among snacks, 40% prefer a spicy kick. This trend is particularly strong among Gen Z, who seek bold flavors and healthier options. They want their food to be exciting, not bland.
Aji Amarillo fits perfectly into this narrative. It’s not just a pepper; it’s a cultural experience. Peruvian cuisine is on the rise, and this pepper is a staple. It enhances seafood, poultry, sauces, and salsas. McCormick is launching Aji Amarillo Seasoning, tapping into this growing demand. The seasoning will be available online, allowing consumers to experiment with this vibrant flavor at home.
Meanwhile, across the globe, another innovation is brewing. The Central Bottling Company (CBC) in Israel is partnering with Brevel, a microalgae specialist. This collaboration aims to create dairy alternatives and functional drinks using microalgae. It’s a bold move into the future of food.
Microalgae are tiny powerhouses. They are rich in protein, lipids, and antioxidants. Brevel’s unique cultivation process allows for large-scale production without genetic modification. This is crucial as consumers become more aware of what they eat. The microalgae used is from the Chlorella family, recognized as safe for human consumption. This gives Brevel a regulatory edge in the market.
The partnership with CBC is strategic. CBC is a major player in the beverage industry, distributing brands like Coca-Cola and Carlsberg. By leveraging Brevel’s technology, CBC can tap into the growing demand for plant-based products. The alt-dairy market is ripe for innovation, and microalgae could be the key ingredient.
Brevel’s microalgae protein is a game changer. It has a high protein concentration and a complete amino acid profile. This makes it suitable for various applications, especially in dairy alternatives. The goal is to create products that don’t compromise on taste or texture. Consumers want options that mimic traditional dairy without the drawbacks.
The global market for microalgae is projected to reach $25.4 billion by 2033. This is not just a trend; it’s a movement towards sustainable and health-conscious eating. Companies like Brevel are at the forefront, pushing boundaries and exploring new possibilities. Their commercial factory in Israel is already producing significant quantities of microalgae protein powder.
Both Aji Amarillo and microalgae represent a shift in consumer preferences. People are more adventurous than ever. They want flavors that excite their taste buds and ingredients that nourish their bodies. The love for spice and the quest for sustainable alternatives are driving innovation in the food industry.
As Aji Amarillo peppers find their way into more dishes, they symbolize a broader trend. The fusion of cultures and flavors is creating a rich tapestry of culinary experiences. Restaurants are experimenting with this pepper, adding it to appetizers, drinks, and entrees. It’s not just about heat; it’s about enhancing the overall dining experience.
On the other hand, microalgae are paving the way for a new era of food production. As the world grapples with climate change and sustainability, ingredients like microalgae offer a solution. They require fewer resources than traditional agriculture and can be produced in controlled environments. This makes them a sustainable choice for the future.
In conclusion, Aji Amarillo and microalgae are more than just ingredients. They are symbols of a changing food landscape. As consumers seek bold flavors and sustainable options, these ingredients are stepping into the spotlight. The culinary world is evolving, and these two players are leading the charge. The future of food is spicy, nutritious, and full of possibilities. Embrace the change; the flavor revolution is here.