The Channel Company Expands Its Reach: A New Era for CRN Australia
February 5, 2025, 6:09 am
EagleTree Capital
Employees: 11-50
In the fast-paced world of technology, change is the only constant. The Channel Company, a titan in the IT media landscape, is set to make waves with its latest move: taking direct control of CRN Australia. This strategic decision, effective April 1, 2025, marks a significant shift in the company’s approach to delivering news and insights to the tech community in Australia and New Zealand.
For over two decades, NextMedia has been the steward of CRN Australia, operating under a licensing agreement with The Channel Company. This partnership has fostered a vibrant channel readership, providing valuable content that resonates with technology decision-makers. Now, with The Channel Company at the helm, CRN Australia is poised for a new chapter, one that promises to enhance the quality and reach of its journalism.
The Channel Company is not just expanding its geographical footprint; it is amplifying its commitment to delivering top-notch journalism. This move aligns with the company’s broader strategy to extend the CRN brand into new territories. Recent expansions into Germany and Asia have set the stage for this latest venture. With CRN Australia, The Channel Company aims to provide a robust platform for technology vendors and solution providers, facilitating meaningful connections and driving growth in the region.
At the heart of this expansion is a clear understanding of the needs of the tech community. The Channel Company recognizes that technology vendors require a reliable media platform to navigate the complexities of the market. By offering a suite of services—including Channel Accelerator, lead generation, and digital advertising—the company is positioning itself as a vital partner for businesses looking to thrive in a competitive landscape.
The excitement surrounding this transition is palpable. The leadership at The Channel Company is eager to bring high-quality content and dynamic events to the Australian and New Zealand markets. They understand that the channel ecosystem is evolving, and they are committed to championing the role of channel partners in driving growth. This expansion is not just about increasing market presence; it’s about fostering relationships that lead to success.
The Channel Company’s CEO emphasizes the importance of delivering consistent, high-caliber journalism. This commitment is crucial for building trust between solution providers and technology vendors. In a world where information is abundant but often unreliable, trusted journalism serves as a beacon for those navigating the tech landscape. The company’s goal is to empower its audience with insights that help them make informed decisions.
As The Channel Company embarks on this journey, it is essential to recognize the impact of leadership in the tech industry. Take, for instance, Dave Allison of Foxit, who has recently been named to the prestigious 2025 CRN Channel Chiefs list. His transformative leadership has propelled Foxit to new heights, achieving a staggering 650% growth in channel revenue. This kind of innovation and dedication is what The Channel Company seeks to emulate in its own operations.
Allison’s success story underscores the importance of a channel-driven approach. By shifting from a direct sales model to a thriving channel ecosystem, Foxit has not only accelerated revenue but also solidified its reputation as a leader in PDF and eSignature solutions. This kind of strategic pivot is what The Channel Company aims to inspire in its partners across Australia and New Zealand.
The recognition of leaders like Allison highlights a broader trend in the tech industry: the growing importance of partnerships. In a landscape where collaboration is key, organizations must prioritize their relationships with channel partners. This is not just about driving sales; it’s about creating a network of support that fosters mutual success.
As The Channel Company takes control of CRN Australia, it is clear that the stakes are high. The tech industry is in a state of constant flux, and the ability to adapt is crucial. By focusing on delivering exceptional journalism and fostering strong partnerships, The Channel Company is positioning itself as a leader in the region.
In conclusion, the expansion of CRN Australia under The Channel Company’s stewardship is a significant development for the tech community. It represents a commitment to quality journalism, strategic partnerships, and a deep understanding of the market’s needs. As the company embarks on this new chapter, it is poised to make a lasting impact on the technology landscape in Australia and New Zealand. The future is bright, and the possibilities are endless. The Channel Company is ready to lead the charge, illuminating the path for technology vendors and solution providers alike.
For over two decades, NextMedia has been the steward of CRN Australia, operating under a licensing agreement with The Channel Company. This partnership has fostered a vibrant channel readership, providing valuable content that resonates with technology decision-makers. Now, with The Channel Company at the helm, CRN Australia is poised for a new chapter, one that promises to enhance the quality and reach of its journalism.
The Channel Company is not just expanding its geographical footprint; it is amplifying its commitment to delivering top-notch journalism. This move aligns with the company’s broader strategy to extend the CRN brand into new territories. Recent expansions into Germany and Asia have set the stage for this latest venture. With CRN Australia, The Channel Company aims to provide a robust platform for technology vendors and solution providers, facilitating meaningful connections and driving growth in the region.
At the heart of this expansion is a clear understanding of the needs of the tech community. The Channel Company recognizes that technology vendors require a reliable media platform to navigate the complexities of the market. By offering a suite of services—including Channel Accelerator, lead generation, and digital advertising—the company is positioning itself as a vital partner for businesses looking to thrive in a competitive landscape.
The excitement surrounding this transition is palpable. The leadership at The Channel Company is eager to bring high-quality content and dynamic events to the Australian and New Zealand markets. They understand that the channel ecosystem is evolving, and they are committed to championing the role of channel partners in driving growth. This expansion is not just about increasing market presence; it’s about fostering relationships that lead to success.
The Channel Company’s CEO emphasizes the importance of delivering consistent, high-caliber journalism. This commitment is crucial for building trust between solution providers and technology vendors. In a world where information is abundant but often unreliable, trusted journalism serves as a beacon for those navigating the tech landscape. The company’s goal is to empower its audience with insights that help them make informed decisions.
As The Channel Company embarks on this journey, it is essential to recognize the impact of leadership in the tech industry. Take, for instance, Dave Allison of Foxit, who has recently been named to the prestigious 2025 CRN Channel Chiefs list. His transformative leadership has propelled Foxit to new heights, achieving a staggering 650% growth in channel revenue. This kind of innovation and dedication is what The Channel Company seeks to emulate in its own operations.
Allison’s success story underscores the importance of a channel-driven approach. By shifting from a direct sales model to a thriving channel ecosystem, Foxit has not only accelerated revenue but also solidified its reputation as a leader in PDF and eSignature solutions. This kind of strategic pivot is what The Channel Company aims to inspire in its partners across Australia and New Zealand.
The recognition of leaders like Allison highlights a broader trend in the tech industry: the growing importance of partnerships. In a landscape where collaboration is key, organizations must prioritize their relationships with channel partners. This is not just about driving sales; it’s about creating a network of support that fosters mutual success.
As The Channel Company takes control of CRN Australia, it is clear that the stakes are high. The tech industry is in a state of constant flux, and the ability to adapt is crucial. By focusing on delivering exceptional journalism and fostering strong partnerships, The Channel Company is positioning itself as a leader in the region.
In conclusion, the expansion of CRN Australia under The Channel Company’s stewardship is a significant development for the tech community. It represents a commitment to quality journalism, strategic partnerships, and a deep understanding of the market’s needs. As the company embarks on this new chapter, it is poised to make a lasting impact on the technology landscape in Australia and New Zealand. The future is bright, and the possibilities are endless. The Channel Company is ready to lead the charge, illuminating the path for technology vendors and solution providers alike.