Thoma Bravo's Podcast Triumph: A Deep Dive into Season Three
February 4, 2025, 10:20 am

Location: United States, Massachusetts, Lexington
Employees: 501-1000
Founded date: 2002
Total raised: $81.3M
In the bustling world of finance and technology, stories often remain hidden behind closed doors. Thoma Bravo, a titan in software investment, is pulling back the curtain. Their podcast, "Behind the Deal," is back for a third season, and it promises to be a treasure trove of insights. This isn’t just another business podcast; it’s a masterclass in deal-making, innovation, and growth.
Launched in March 2023, the podcast quickly climbed the charts. It reached the pinnacle of Apple’s US Business and Management categories. In just a year, it amassed over 600,000 downloads. The audience? Investors, founders, and young professionals eager to learn. The accolades followed. Nine platinum and gold MarCom Awards. Two Signal Awards. This podcast is not just popular; it’s a beacon of excellence in communication.
Season three is poised to build on this success. It will feature interviews with the masterminds behind Thoma Bravo’s portfolio companies. Expect conversations with CEOs from industry leaders like Qlik and Coupa. These episodes will dive deep into the art of deal-making. They will explore the challenges faced and the strategies employed to foster growth. It’s a chance to learn from the best in the business.
The first episode is already live. It features a dialogue between Seth Boro, a Managing Partner at Thoma Bravo, and Mike Capone, CEO of Qlik. This is just the beginning. New episodes will drop every Thursday, alternating between the main series and bonus content from "Beyond the Deal." This spin-off series offers an “ask me anything” format, providing even more insights from the firm’s investment partners.
Thoma Bravo is not just a podcast; it’s a window into the world of software investment. The firm manages over $166 billion in assets. It has invested in more than 500 companies, shaping the landscape of the tech industry. Their expertise is unmatched. They partner with innovative companies, driving growth and implementing best practices. This podcast is a natural extension of their mission.
But why a podcast? In a world where information is abundant, clarity is rare. Thoma Bravo’s "Behind the Deal" cuts through the noise. It offers listeners a chance to understand the intricacies of investment and technology. Each episode is a lesson, a story, a glimpse into the future of business.
The podcast’s format is engaging. It combines audio and video, making it accessible to a wider audience. Whether you’re commuting, working out, or relaxing at home, you can tune in. The content is designed to be digestible yet informative. It’s a perfect blend of entertainment and education.
As the tech landscape evolves, so does the need for innovative solutions. Thoma Bravo recognizes this. Their podcast not only showcases their portfolio but also highlights the importance of adaptability. The business world is a fast-moving river. Those who can navigate its currents will thrive. This podcast equips listeners with the knowledge to do just that.
Moreover, the podcast serves as a platform for emerging talent. Young professionals can learn from seasoned experts. They can gain insights that textbooks often overlook. This is invaluable in a competitive job market. The stories shared on "Behind the Deal" can inspire the next generation of leaders.
The success of the podcast reflects a broader trend. Businesses are increasingly turning to audio content to engage their audiences. It’s a shift from traditional marketing to storytelling. Thoma Bravo is at the forefront of this movement. They understand that people connect with stories, not just statistics.
In addition to the main series, the bonus episodes of "Beyond the Deal" are a goldmine. They provide a more personal touch. Listeners can hear directly from investment partners and CEOs. This format fosters a sense of community. It invites questions and encourages dialogue. It’s not just about sharing knowledge; it’s about building relationships.
As we look ahead, the future of "Behind the Deal" is bright. The podcast has already made its mark. It’s a trusted source of information in the investment community. With each new episode, it strengthens its position. The stories shared will continue to resonate, inspiring listeners long after the credits roll.
In conclusion, Thoma Bravo’s "Behind the Deal" is more than a podcast. It’s a journey into the heart of software investment. It’s a place where stories come alive, and lessons are learned. As season three unfolds, listeners can expect to be captivated. The insights shared will illuminate the path forward in a complex business landscape. Tune in, and you might just find the key to unlocking your own success.
Launched in March 2023, the podcast quickly climbed the charts. It reached the pinnacle of Apple’s US Business and Management categories. In just a year, it amassed over 600,000 downloads. The audience? Investors, founders, and young professionals eager to learn. The accolades followed. Nine platinum and gold MarCom Awards. Two Signal Awards. This podcast is not just popular; it’s a beacon of excellence in communication.
Season three is poised to build on this success. It will feature interviews with the masterminds behind Thoma Bravo’s portfolio companies. Expect conversations with CEOs from industry leaders like Qlik and Coupa. These episodes will dive deep into the art of deal-making. They will explore the challenges faced and the strategies employed to foster growth. It’s a chance to learn from the best in the business.
The first episode is already live. It features a dialogue between Seth Boro, a Managing Partner at Thoma Bravo, and Mike Capone, CEO of Qlik. This is just the beginning. New episodes will drop every Thursday, alternating between the main series and bonus content from "Beyond the Deal." This spin-off series offers an “ask me anything” format, providing even more insights from the firm’s investment partners.
Thoma Bravo is not just a podcast; it’s a window into the world of software investment. The firm manages over $166 billion in assets. It has invested in more than 500 companies, shaping the landscape of the tech industry. Their expertise is unmatched. They partner with innovative companies, driving growth and implementing best practices. This podcast is a natural extension of their mission.
But why a podcast? In a world where information is abundant, clarity is rare. Thoma Bravo’s "Behind the Deal" cuts through the noise. It offers listeners a chance to understand the intricacies of investment and technology. Each episode is a lesson, a story, a glimpse into the future of business.
The podcast’s format is engaging. It combines audio and video, making it accessible to a wider audience. Whether you’re commuting, working out, or relaxing at home, you can tune in. The content is designed to be digestible yet informative. It’s a perfect blend of entertainment and education.
As the tech landscape evolves, so does the need for innovative solutions. Thoma Bravo recognizes this. Their podcast not only showcases their portfolio but also highlights the importance of adaptability. The business world is a fast-moving river. Those who can navigate its currents will thrive. This podcast equips listeners with the knowledge to do just that.
Moreover, the podcast serves as a platform for emerging talent. Young professionals can learn from seasoned experts. They can gain insights that textbooks often overlook. This is invaluable in a competitive job market. The stories shared on "Behind the Deal" can inspire the next generation of leaders.
The success of the podcast reflects a broader trend. Businesses are increasingly turning to audio content to engage their audiences. It’s a shift from traditional marketing to storytelling. Thoma Bravo is at the forefront of this movement. They understand that people connect with stories, not just statistics.
In addition to the main series, the bonus episodes of "Beyond the Deal" are a goldmine. They provide a more personal touch. Listeners can hear directly from investment partners and CEOs. This format fosters a sense of community. It invites questions and encourages dialogue. It’s not just about sharing knowledge; it’s about building relationships.
As we look ahead, the future of "Behind the Deal" is bright. The podcast has already made its mark. It’s a trusted source of information in the investment community. With each new episode, it strengthens its position. The stories shared will continue to resonate, inspiring listeners long after the credits roll.
In conclusion, Thoma Bravo’s "Behind the Deal" is more than a podcast. It’s a journey into the heart of software investment. It’s a place where stories come alive, and lessons are learned. As season three unfolds, listeners can expect to be captivated. The insights shared will illuminate the path forward in a complex business landscape. Tune in, and you might just find the key to unlocking your own success.