Tana: The Future of Work is Here with AI-Native Collaboration
February 3, 2025, 9:32 pm
Location: United States, California, Menlo Park
Employees: 51-200
Founded date: 2000
In the bustling world of technology, a new player is making waves. Tana, an Oslo-based startup, has just raised €13.6 million in Series A funding. This brings their total funding to €24.3 million. The goal? To redefine how we work by integrating artificial intelligence into our daily tasks.
Tana is not just another productivity tool. It’s an AI-native workspace designed to streamline the way we capture, organize, and apply information. Think of it as a bridge between thought and action. With Tana, users can transform raw ideas into structured outputs in mere seconds.
The funding round was led by Tola Capital, with participation from notable investors like Lightspeed Venture Partners and Northzone. This backing signals confidence in Tana’s vision. The startup was founded in 2021 by a trio of tech veterans: Tarjei Vassbotn, Olav Kriken, and Grim Iversen. Each brings a wealth of experience, particularly in AI and productivity systems. Vassbotn, an ex-Googler, has a deep understanding of product development. Kriken is known for his growth strategies, while Iversen has spent 25 years honing his skills in information modeling.
Tana’s unique approach lies in its combination of a knowledge graph, object-based note-taking, and customizable AI agents. This trio works in harmony to reduce the steps between thinking and doing. Imagine a workspace where the right information flows seamlessly, just like water through a well-designed canal. Tana aims to eliminate the clutter of traditional tools—docs, spreadsheets, and emails—creating a streamlined experience.
During its stealth phase, Tana attracted a waitlist of over 160,000 users, including representatives from more than 80% of Fortune 500 companies. This impressive figure speaks volumes about the demand for innovative solutions in the workplace. Over 30,000 individuals have already tested the platform, and a vibrant community of over 24,000 “Tanarians” thrives on Slack.
One standout feature of Tana is its “Supertag.” This tool transforms unstructured information into structured data in seconds. It’s like turning a chaotic pile of notes into a well-organized library. Users can create AI workflows, streamline instructions for AI agents, and convert voice recordings into actionable outputs. This capability is a game-changer for professionals who often juggle multiple tasks.
The founders of Tana understand the challenges of modern knowledge work. They recognize that the traditional approach is akin to running on a hamster wheel—lots of activity but little progress. With Tana, they aim to change that narrative. The platform is designed to be proactive, surfacing relevant information when users need it most. It’s about working smarter, not harder.
Investors are taking notice. Lars Rasmussen, the founder of Google Maps, was one of Tana’s early backers. His belief in the platform’s potential adds credibility to Tana’s mission. Other notable investors include Arash Ferdowsi, co-founder of Dropbox, and Siqi Chen, founder of Runway. Their support highlights the startup’s innovative approach to knowledge management.
The vision for Tana extends beyond mere productivity. It’s about creating a dynamic and personalized work environment. The future of work is not static; it’s fluid and adaptable. Tana’s voice-first product embodies this vision, reshaping how teams collaborate across the globe.
As the world continues to embrace AI, Tana positions itself at the forefront of this transformation. The platform is designed to prepare organizations for the inevitable changes that come with rapid technological advancement. The need for collaboration and effective information flow is more critical than ever. Tana is not just a tool; it’s a superpower for professionals navigating this new landscape.
In a world where information overload is the norm, Tana offers a refreshing solution. It’s like having a personal assistant who knows exactly what you need, when you need it. The age of personal effectiveness is upon us, and Tana is leading the charge.
As we look to the future, the question remains: How will Tana continue to evolve? With a strong foundation and a clear vision, the possibilities are endless. The startup is poised to redefine productivity, making work feel less like a chore and more like a seamless flow of ideas and actions.
In conclusion, Tana is not just another startup in the crowded tech landscape. It’s a beacon of innovation, promising to transform how we approach knowledge work. With its recent funding and a growing user base, Tana is set to make a significant impact. The future of work is here, and it’s powered by AI. Embrace it.
Tana is not just another productivity tool. It’s an AI-native workspace designed to streamline the way we capture, organize, and apply information. Think of it as a bridge between thought and action. With Tana, users can transform raw ideas into structured outputs in mere seconds.
The funding round was led by Tola Capital, with participation from notable investors like Lightspeed Venture Partners and Northzone. This backing signals confidence in Tana’s vision. The startup was founded in 2021 by a trio of tech veterans: Tarjei Vassbotn, Olav Kriken, and Grim Iversen. Each brings a wealth of experience, particularly in AI and productivity systems. Vassbotn, an ex-Googler, has a deep understanding of product development. Kriken is known for his growth strategies, while Iversen has spent 25 years honing his skills in information modeling.
Tana’s unique approach lies in its combination of a knowledge graph, object-based note-taking, and customizable AI agents. This trio works in harmony to reduce the steps between thinking and doing. Imagine a workspace where the right information flows seamlessly, just like water through a well-designed canal. Tana aims to eliminate the clutter of traditional tools—docs, spreadsheets, and emails—creating a streamlined experience.
During its stealth phase, Tana attracted a waitlist of over 160,000 users, including representatives from more than 80% of Fortune 500 companies. This impressive figure speaks volumes about the demand for innovative solutions in the workplace. Over 30,000 individuals have already tested the platform, and a vibrant community of over 24,000 “Tanarians” thrives on Slack.
One standout feature of Tana is its “Supertag.” This tool transforms unstructured information into structured data in seconds. It’s like turning a chaotic pile of notes into a well-organized library. Users can create AI workflows, streamline instructions for AI agents, and convert voice recordings into actionable outputs. This capability is a game-changer for professionals who often juggle multiple tasks.
The founders of Tana understand the challenges of modern knowledge work. They recognize that the traditional approach is akin to running on a hamster wheel—lots of activity but little progress. With Tana, they aim to change that narrative. The platform is designed to be proactive, surfacing relevant information when users need it most. It’s about working smarter, not harder.
Investors are taking notice. Lars Rasmussen, the founder of Google Maps, was one of Tana’s early backers. His belief in the platform’s potential adds credibility to Tana’s mission. Other notable investors include Arash Ferdowsi, co-founder of Dropbox, and Siqi Chen, founder of Runway. Their support highlights the startup’s innovative approach to knowledge management.
The vision for Tana extends beyond mere productivity. It’s about creating a dynamic and personalized work environment. The future of work is not static; it’s fluid and adaptable. Tana’s voice-first product embodies this vision, reshaping how teams collaborate across the globe.
As the world continues to embrace AI, Tana positions itself at the forefront of this transformation. The platform is designed to prepare organizations for the inevitable changes that come with rapid technological advancement. The need for collaboration and effective information flow is more critical than ever. Tana is not just a tool; it’s a superpower for professionals navigating this new landscape.
In a world where information overload is the norm, Tana offers a refreshing solution. It’s like having a personal assistant who knows exactly what you need, when you need it. The age of personal effectiveness is upon us, and Tana is leading the charge.
As we look to the future, the question remains: How will Tana continue to evolve? With a strong foundation and a clear vision, the possibilities are endless. The startup is poised to redefine productivity, making work feel less like a chore and more like a seamless flow of ideas and actions.
In conclusion, Tana is not just another startup in the crowded tech landscape. It’s a beacon of innovation, promising to transform how we approach knowledge work. With its recent funding and a growing user base, Tana is set to make a significant impact. The future of work is here, and it’s powered by AI. Embrace it.