Lambi's Legacy: A Soft Touch on Sustainability and Community
February 3, 2025, 10:51 pm

Location: Finland, Mainland Finland, Espoo
Employees: 5001-10000
Founded date: 1934
Total raised: $150K
In a world where choices define our lifestyles, Lambi stands as a beacon of softness and sustainability. Celebrating 60 years of service, this Finnish tissue paper brand has woven itself into the fabric of Nordic homes. Its journey is not just about producing tissue; it’s about crafting a legacy of quality, local production, and environmental stewardship.
Lambi is synonymous with comfort. For decades, it has been the go-to choice for families seeking a gentle touch in their daily lives. The brand's commitment to quality is unwavering. It sources fresh fibers from Northern forests, ensuring that every roll of tissue embodies the essence of nature. This dedication resonates with consumers. A recent study revealed that over 70% of Finnish shoppers and 40% of Swedish shoppers prefer locally produced tissue products. Lambi’s roots run deep in the Nordic soil, and its impact is felt in every household.
The brand’s 60th anniversary is not merely a celebration; it’s a reaffirmation of its values. Lambi’s products are crafted in Metsä Tissue mills located in Finland and Sweden. This local production not only supports the economy but also minimizes environmental impact. By keeping production close to home, Lambi reduces transportation emissions and fosters community growth. It’s a cycle of care, where the brand nurtures both its consumers and the environment.
Sustainability is at the heart of Lambi’s operations. Metsä Group, the parent company, is committed to reducing its ecological footprint. The company’s value chain is designed with sustainability in mind. From sourcing raw materials to manufacturing processes, every step is scrutinized for its environmental impact. This commitment is not just a marketing strategy; it’s a core principle that guides Lambi’s operations.
To celebrate its milestone, Lambi is launching a year-long raffle. Each month, one lucky winner will receive a year’s supply of tissue products. This gesture is a thank you to loyal customers who have supported the brand through thick and thin. It’s a way to engage the community and invite everyone to join in the celebration of quality and locality.
Lambi’s iconic lamb logo has become a symbol of trust and reliability. It’s a reminder that choosing Lambi means choosing softness, quality, and sustainability. The festive packaging, adorned with the beloved lamb, will grace store shelves across Sweden, Norway, Finland, and Denmark. This visual celebration invites consumers to partake in the brand’s journey, making them a part of its story.
But Lambi’s commitment extends beyond its products. The brand is also a champion of biodiversity and environmental restoration. Metsä Group has initiated a funding program for nature projects, aiming to strengthen Finnish ecosystems. This program, launched in 2021, has already funded 67 projects, investing approximately EUR 1.8 million in initiatives that promote biodiversity outside commercial forests. The focus is on rehabilitation and innovation, inviting organizations, schools, and municipalities to participate.
The funding program is a testament to the belief that businesses can play a pivotal role in environmental conservation. By supporting projects that enhance habitats and restore ecosystems, Lambi and Metsä Group are taking proactive steps to address biodiversity loss. This initiative aligns with Finland’s commitment to halt biodiversity decline, showcasing how the private sector can contribute to public goals.
As Lambi celebrates its 60th anniversary, it stands at the intersection of tradition and innovation. The brand’s legacy is built on a foundation of quality and community. It’s a reminder that even in a fast-paced world, there is value in choosing products that are made with care and consideration for the environment.
In a time when consumers are increasingly aware of their choices, Lambi offers a path forward. It invites individuals to embrace products that not only serve their needs but also contribute to a larger purpose. The soft touch of Lambi tissue paper is more than just comfort; it’s a commitment to sustainability and community well-being.
As we look to the future, Lambi’s journey is far from over. The brand continues to innovate, ensuring that its products meet the evolving needs of consumers while remaining steadfast in its environmental commitments. With each roll of tissue, Lambi reinforces its promise of quality, locality, and sustainability.
In conclusion, Lambi’s 60-year legacy is a story of resilience and responsibility. It’s a narrative woven with threads of softness, quality, and a deep respect for nature. As the brand moves forward, it carries with it the hopes and dreams of a community that values both comfort and sustainability. In a world where choices matter, Lambi stands as a testament to the power of making the right ones.
Lambi is synonymous with comfort. For decades, it has been the go-to choice for families seeking a gentle touch in their daily lives. The brand's commitment to quality is unwavering. It sources fresh fibers from Northern forests, ensuring that every roll of tissue embodies the essence of nature. This dedication resonates with consumers. A recent study revealed that over 70% of Finnish shoppers and 40% of Swedish shoppers prefer locally produced tissue products. Lambi’s roots run deep in the Nordic soil, and its impact is felt in every household.
The brand’s 60th anniversary is not merely a celebration; it’s a reaffirmation of its values. Lambi’s products are crafted in Metsä Tissue mills located in Finland and Sweden. This local production not only supports the economy but also minimizes environmental impact. By keeping production close to home, Lambi reduces transportation emissions and fosters community growth. It’s a cycle of care, where the brand nurtures both its consumers and the environment.
Sustainability is at the heart of Lambi’s operations. Metsä Group, the parent company, is committed to reducing its ecological footprint. The company’s value chain is designed with sustainability in mind. From sourcing raw materials to manufacturing processes, every step is scrutinized for its environmental impact. This commitment is not just a marketing strategy; it’s a core principle that guides Lambi’s operations.
To celebrate its milestone, Lambi is launching a year-long raffle. Each month, one lucky winner will receive a year’s supply of tissue products. This gesture is a thank you to loyal customers who have supported the brand through thick and thin. It’s a way to engage the community and invite everyone to join in the celebration of quality and locality.
Lambi’s iconic lamb logo has become a symbol of trust and reliability. It’s a reminder that choosing Lambi means choosing softness, quality, and sustainability. The festive packaging, adorned with the beloved lamb, will grace store shelves across Sweden, Norway, Finland, and Denmark. This visual celebration invites consumers to partake in the brand’s journey, making them a part of its story.
But Lambi’s commitment extends beyond its products. The brand is also a champion of biodiversity and environmental restoration. Metsä Group has initiated a funding program for nature projects, aiming to strengthen Finnish ecosystems. This program, launched in 2021, has already funded 67 projects, investing approximately EUR 1.8 million in initiatives that promote biodiversity outside commercial forests. The focus is on rehabilitation and innovation, inviting organizations, schools, and municipalities to participate.
The funding program is a testament to the belief that businesses can play a pivotal role in environmental conservation. By supporting projects that enhance habitats and restore ecosystems, Lambi and Metsä Group are taking proactive steps to address biodiversity loss. This initiative aligns with Finland’s commitment to halt biodiversity decline, showcasing how the private sector can contribute to public goals.
As Lambi celebrates its 60th anniversary, it stands at the intersection of tradition and innovation. The brand’s legacy is built on a foundation of quality and community. It’s a reminder that even in a fast-paced world, there is value in choosing products that are made with care and consideration for the environment.
In a time when consumers are increasingly aware of their choices, Lambi offers a path forward. It invites individuals to embrace products that not only serve their needs but also contribute to a larger purpose. The soft touch of Lambi tissue paper is more than just comfort; it’s a commitment to sustainability and community well-being.
As we look to the future, Lambi’s journey is far from over. The brand continues to innovate, ensuring that its products meet the evolving needs of consumers while remaining steadfast in its environmental commitments. With each roll of tissue, Lambi reinforces its promise of quality, locality, and sustainability.
In conclusion, Lambi’s 60-year legacy is a story of resilience and responsibility. It’s a narrative woven with threads of softness, quality, and a deep respect for nature. As the brand moves forward, it carries with it the hopes and dreams of a community that values both comfort and sustainability. In a world where choices matter, Lambi stands as a testament to the power of making the right ones.