OneThird's €3.5M Series A: A Fresh Approach to Food Waste
January 31, 2025, 9:32 pm
Location: Netherlands, Gelderland, Duiven
Employees: 1-10
Founded date: 2018
Total raised: $8.47M
In a world where food waste looms large, OneThird emerges as a beacon of hope. This Dutch foodtech company has just secured €3.5 million in Series A funding. The mission? To slice through the staggering waste in the food supply chain. With this new capital, OneThird aims to sharpen its AI and sensor technology, expanding its reach across Europe and North America.
Food waste is a colossal problem. Each year, one-third of the food produced is discarded. That’s a staggering loss of around $1 trillion. Fresh produce bears the brunt of this waste, with nearly half of it ending up in landfills. OneThird’s innovative approach seeks to change this narrative.
The funding round was led by Invest International, a Dutch investment firm. Previous investors, including Pymwymic and Oost NL, also joined the effort. This brings OneThird’s total capital raised to €9.25 million. With this financial boost, the company is poised to enhance its technology and broaden its market presence.
At the heart of OneThird’s strategy is its AI-powered near-infrared (NIR) technology. This sophisticated system allows farmers, distributors, and grocery retailers to predict the shelf life of produce with remarkable accuracy. By optimizing decision-making, OneThird helps stakeholders reduce waste and improve the quality of fresh produce.
In 2024, OneThird introduced a retail store fruit scanner. This device empowers consumers to make informed purchasing decisions. Imagine walking into a grocery store and scanning an avocado. The scanner reveals its ripeness, helping you choose the perfect fruit. This technology not only aids consumers but also benefits retailers. Participating stores have reported reduced waste and increased revenue, particularly for high-value items like avocados.
OneThird’s technology currently supports a growing list of produce, including blueberries, strawberries, and tomatoes. The company’s commitment to innovation is evident. With the new funding, it plans to accelerate its product roadmap and enhance operations. The goal is clear: to serve fresh produce supply chain stakeholders more effectively.
Henrike Langbroek, the newly appointed CEO, is at the helm of this transformative journey. Her vision is to create a more efficient and sustainable food system. She believes that with the right tools, stakeholders can make informed decisions that drive both sustainability and profitability. The enthusiasm is palpable.
Invest International’s Senior Investment Manager, Tim van Galen, echoes this sentiment. He sees OneThird’s approach as a vital step toward a sustainable food system. The partnership aims to revolutionize the fresh produce industry, making it more resilient and efficient.
The timing of this funding round is crucial. OneThird has experienced remarkable growth, boasting a 230% year-on-year increase. This momentum positions the company as a leader in the foodtech space. The combination of innovative technology and strategic funding creates a powerful force against food waste.
The implications of OneThird’s work extend beyond profit margins. Reducing food waste is not just an economic issue; it’s an environmental one. Landfills are overflowing with discarded food, contributing to greenhouse gas emissions. By minimizing waste, OneThird plays a role in combating climate change.
As OneThird expands its technology, it opens doors for collaboration. Farmers, distributors, and retailers can work together more effectively. The shared goal of reducing waste fosters a sense of community within the food supply chain. This collaboration is essential for creating a sustainable future.
The road ahead is filled with potential. OneThird’s commitment to innovation and sustainability sets a precedent for the foodtech industry. As they roll out their technology across new markets, the impact could be profound. Imagine a world where food waste is significantly reduced. A world where consumers make smarter choices, and retailers thrive.
In conclusion, OneThird’s €3.5 million Series A funding is more than just a financial boost. It’s a catalyst for change. With cutting-edge technology and a clear mission, OneThird is poised to tackle one of the most pressing issues of our time. The journey has just begun, but the destination is clear: a more sustainable food system for all. The future looks bright, and OneThird is leading the charge.
Food waste is a colossal problem. Each year, one-third of the food produced is discarded. That’s a staggering loss of around $1 trillion. Fresh produce bears the brunt of this waste, with nearly half of it ending up in landfills. OneThird’s innovative approach seeks to change this narrative.
The funding round was led by Invest International, a Dutch investment firm. Previous investors, including Pymwymic and Oost NL, also joined the effort. This brings OneThird’s total capital raised to €9.25 million. With this financial boost, the company is poised to enhance its technology and broaden its market presence.
At the heart of OneThird’s strategy is its AI-powered near-infrared (NIR) technology. This sophisticated system allows farmers, distributors, and grocery retailers to predict the shelf life of produce with remarkable accuracy. By optimizing decision-making, OneThird helps stakeholders reduce waste and improve the quality of fresh produce.
In 2024, OneThird introduced a retail store fruit scanner. This device empowers consumers to make informed purchasing decisions. Imagine walking into a grocery store and scanning an avocado. The scanner reveals its ripeness, helping you choose the perfect fruit. This technology not only aids consumers but also benefits retailers. Participating stores have reported reduced waste and increased revenue, particularly for high-value items like avocados.
OneThird’s technology currently supports a growing list of produce, including blueberries, strawberries, and tomatoes. The company’s commitment to innovation is evident. With the new funding, it plans to accelerate its product roadmap and enhance operations. The goal is clear: to serve fresh produce supply chain stakeholders more effectively.
Henrike Langbroek, the newly appointed CEO, is at the helm of this transformative journey. Her vision is to create a more efficient and sustainable food system. She believes that with the right tools, stakeholders can make informed decisions that drive both sustainability and profitability. The enthusiasm is palpable.
Invest International’s Senior Investment Manager, Tim van Galen, echoes this sentiment. He sees OneThird’s approach as a vital step toward a sustainable food system. The partnership aims to revolutionize the fresh produce industry, making it more resilient and efficient.
The timing of this funding round is crucial. OneThird has experienced remarkable growth, boasting a 230% year-on-year increase. This momentum positions the company as a leader in the foodtech space. The combination of innovative technology and strategic funding creates a powerful force against food waste.
The implications of OneThird’s work extend beyond profit margins. Reducing food waste is not just an economic issue; it’s an environmental one. Landfills are overflowing with discarded food, contributing to greenhouse gas emissions. By minimizing waste, OneThird plays a role in combating climate change.
As OneThird expands its technology, it opens doors for collaboration. Farmers, distributors, and retailers can work together more effectively. The shared goal of reducing waste fosters a sense of community within the food supply chain. This collaboration is essential for creating a sustainable future.
The road ahead is filled with potential. OneThird’s commitment to innovation and sustainability sets a precedent for the foodtech industry. As they roll out their technology across new markets, the impact could be profound. Imagine a world where food waste is significantly reduced. A world where consumers make smarter choices, and retailers thrive.
In conclusion, OneThird’s €3.5 million Series A funding is more than just a financial boost. It’s a catalyst for change. With cutting-edge technology and a clear mission, OneThird is poised to tackle one of the most pressing issues of our time. The journey has just begun, but the destination is clear: a more sustainable food system for all. The future looks bright, and OneThird is leading the charge.