The Bakery Expands Horizons: A New Chapter in Australia
January 30, 2025, 12:12 am

Location: Brazil, Southeast, Rio de Janeiro
Employees: 10001+
Founded date: 1942
Total raised: $210K
The Bakery is on the move. The corporate innovation powerhouse has set its sights on Australia, opening a new office in Perth. This is not just a geographical expansion; it’s a strategic leap into a vibrant market. Australia, with its rich resources and dynamic economy, is a canvas for The Bakery’s innovative brush.
The Bakery has a mission: to be where innovation is needed. Australia is ripe for disruption. The mining sector, energy, and food industries are calling for fresh ideas. The Bakery’s CEO, Marcone Siqueira, sees the potential. He envisions a blend of local customization and global expertise. It’s a recipe for success.
The Australian market is not new to The Bakery. They have a history here, serving clients like Fonterra and Dairy Australia. This experience has confirmed the demand for their solutions. The Bakery is not just another consultancy; it’s a hands-on partner in innovation. They roll up their sleeves and dive into projects, delivering tangible results.
With operations in over 20 countries, The Bakery has a robust portfolio. They’ve worked with giants like Google, Amazon, and Adidas. Their approach transcends traditional consulting. They focus on execution, ensuring that ideas transform into reality. This is what sets them apart.
The new office in Perth will be led by Wilson Casado, the Managing Partner for Australia. His leadership is crucial. He understands the local landscape and the nuances of the market. The Bakery aims to make Australia a priority in its global strategy. This move signals their commitment to creating localized impact.
The Australian economy is characterized by its maturity in innovation. The Bakery is tapping into this. They aim to replicate their success from Brazil and the UK, adapting their solutions to fit the Australian context. This is not a one-size-fits-all approach; it’s about tailoring strategies to meet local needs.
The Bakery’s journey began in the UK in 2012. They entered Brazil in 2017, quickly establishing themselves as a leader in corporate innovation. The acquisition by Siqueira and Felipe Novaes in 2023 marked a turning point. They took the reins with a vision to expand and innovate further.
Australia is not just another market; it’s a strategic hub. The mining sector, in particular, aligns with The Bakery’s expertise. The country’s rich mineral resources provide a fertile ground for innovation. The Bakery is poised to make a significant impact here.
The potential for growth in Australia is immense. The Bakery’s approach combines local insights with global best practices. This synergy is essential for success. They are not just entering a new market; they are planting seeds for future growth.
The Bakery’s presence in Australia will also benefit local businesses. They bring a wealth of experience and a fresh perspective. This collaboration can lead to groundbreaking innovations that drive the economy forward. It’s a win-win situation.
As The Bakery embarks on this new journey, the excitement is palpable. The Australian market is ready for change. The Bakery is equipped to lead this transformation. Their commitment to innovation will resonate across industries.
In conclusion, The Bakery’s expansion into Australia is a bold move. It reflects their ambition and vision for the future. By combining local knowledge with global expertise, they are set to create waves in the Australian market. This is just the beginning. The Bakery is ready to innovate, disrupt, and lead. The future looks bright.
The Bakery has a mission: to be where innovation is needed. Australia is ripe for disruption. The mining sector, energy, and food industries are calling for fresh ideas. The Bakery’s CEO, Marcone Siqueira, sees the potential. He envisions a blend of local customization and global expertise. It’s a recipe for success.
The Australian market is not new to The Bakery. They have a history here, serving clients like Fonterra and Dairy Australia. This experience has confirmed the demand for their solutions. The Bakery is not just another consultancy; it’s a hands-on partner in innovation. They roll up their sleeves and dive into projects, delivering tangible results.
With operations in over 20 countries, The Bakery has a robust portfolio. They’ve worked with giants like Google, Amazon, and Adidas. Their approach transcends traditional consulting. They focus on execution, ensuring that ideas transform into reality. This is what sets them apart.
The new office in Perth will be led by Wilson Casado, the Managing Partner for Australia. His leadership is crucial. He understands the local landscape and the nuances of the market. The Bakery aims to make Australia a priority in its global strategy. This move signals their commitment to creating localized impact.
The Australian economy is characterized by its maturity in innovation. The Bakery is tapping into this. They aim to replicate their success from Brazil and the UK, adapting their solutions to fit the Australian context. This is not a one-size-fits-all approach; it’s about tailoring strategies to meet local needs.
The Bakery’s journey began in the UK in 2012. They entered Brazil in 2017, quickly establishing themselves as a leader in corporate innovation. The acquisition by Siqueira and Felipe Novaes in 2023 marked a turning point. They took the reins with a vision to expand and innovate further.
Australia is not just another market; it’s a strategic hub. The mining sector, in particular, aligns with The Bakery’s expertise. The country’s rich mineral resources provide a fertile ground for innovation. The Bakery is poised to make a significant impact here.
The potential for growth in Australia is immense. The Bakery’s approach combines local insights with global best practices. This synergy is essential for success. They are not just entering a new market; they are planting seeds for future growth.
The Bakery’s presence in Australia will also benefit local businesses. They bring a wealth of experience and a fresh perspective. This collaboration can lead to groundbreaking innovations that drive the economy forward. It’s a win-win situation.
As The Bakery embarks on this new journey, the excitement is palpable. The Australian market is ready for change. The Bakery is equipped to lead this transformation. Their commitment to innovation will resonate across industries.
In conclusion, The Bakery’s expansion into Australia is a bold move. It reflects their ambition and vision for the future. By combining local knowledge with global expertise, they are set to create waves in the Australian market. This is just the beginning. The Bakery is ready to innovate, disrupt, and lead. The future looks bright.