Telia Company: Navigating Change and Growth in a Competitive Landscape
January 30, 2025, 11:59 pm

Location: Sweden, Solna kommun
Employees: 10001+
Founded date: 1853
Total raised: $533.3M
Telia Company stands at a crossroads, poised for transformation. The telecommunications giant recently announced significant changes in its executive management and released its year-end financial report for 2024. These developments paint a picture of a company adapting to a rapidly evolving market while striving for growth and sustainability.
On January 30, 2025, Telia Company appointed Bjørn Ivar Moen as the new Senior Vice President and Head of Telia Norway. This decision comes as Stein-Erik Vellan, the current head, prepares to leave for new opportunities. Moen brings a wealth of experience from his 25-year career in telecommunications, primarily with Telenor. His previous roles include CEO of Telenor Sweden and acting CEO of Telenor Norway. His track record suggests he is well-equipped to steer Telia Norway through the challenges ahead.
The appointment of Moen signals a strategic shift. Telia aims to strengthen its market position in Norway, especially after achieving nationwide 5G coverage. This technological leap is not just a milestone; it’s a competitive edge. The telecommunications landscape is akin to a race, and 5G is the turbo boost that can propel a company ahead of its rivals.
The year-end report for 2024 reveals a mixed bag of results. Revenue grew by 0.6% to SEK 89,127 million, with service revenue up 1.2%. These figures indicate a steady, albeit slow, recovery. The telecommunications sector is often likened to a ship navigating through turbulent waters. While the ship may not be sailing at full speed, it is still making progress.
Adjusted EBITDA increased by 3.6%, reflecting improved operational efficiency. However, total net income saw a remarkable turnaround, jumping to SEK 7,781 million from a mere SEK 897 million the previous year. This turnaround is a testament to Telia's resilience and ability to adapt. The company has managed to weather the storm, emerging stronger and more focused.
The fourth quarter of 2024 showcased a revenue increase of 3.0%, driven by a 0.6% rise in service revenue. This growth is a beacon of hope, suggesting that Telia is not just surviving but also thriving in certain segments. The consumer business in Sweden, for instance, experienced growth, particularly in fixed-line services. This segment is like a sturdy anchor, providing stability amid the shifting tides of mobile services.
However, challenges remain. The enterprise sector showed negative growth, with customers hesitant to invest. This caution reflects broader economic uncertainties. In a world where change is the only constant, businesses must adapt quickly to survive. Telia's new country-led operating model aims to enhance local execution capabilities, allowing for faster decision-making. This agility is crucial in a landscape where customer expectations evolve rapidly.
Sustainability is another cornerstone of Telia's strategy. The company has made significant strides in addressing climate change, with 62% of its supply-chain emissions now covered by science-based targets. This commitment to sustainability is not just a corporate responsibility; it’s a competitive advantage. Consumers increasingly favor companies that prioritize environmental stewardship. Telia’s recognition as a leader in sustainability by EcoVadis underscores its commitment to responsible business practices.
Looking ahead, Telia's financial outlook for 2025 remains optimistic. The company anticipates service revenue growth of around 2% and EBITDA growth of at least 5%. These targets are ambitious but achievable, provided Telia continues to execute its strategy effectively. The telecommunications sector is like a chess game, where each move must be calculated and strategic.
In conclusion, Telia Company is navigating a complex landscape filled with opportunities and challenges. The appointment of Bjørn Ivar Moen marks a pivotal moment in its journey. As the company embraces change and focuses on growth, it must remain agile and responsive to market dynamics. With a strong commitment to sustainability and a clear financial outlook, Telia is well-positioned to thrive in the competitive telecommunications arena. The road ahead may be winding, but with the right leadership and strategy, Telia can continue to be a beacon of innovation and resilience in the digital age.
On January 30, 2025, Telia Company appointed Bjørn Ivar Moen as the new Senior Vice President and Head of Telia Norway. This decision comes as Stein-Erik Vellan, the current head, prepares to leave for new opportunities. Moen brings a wealth of experience from his 25-year career in telecommunications, primarily with Telenor. His previous roles include CEO of Telenor Sweden and acting CEO of Telenor Norway. His track record suggests he is well-equipped to steer Telia Norway through the challenges ahead.
The appointment of Moen signals a strategic shift. Telia aims to strengthen its market position in Norway, especially after achieving nationwide 5G coverage. This technological leap is not just a milestone; it’s a competitive edge. The telecommunications landscape is akin to a race, and 5G is the turbo boost that can propel a company ahead of its rivals.
The year-end report for 2024 reveals a mixed bag of results. Revenue grew by 0.6% to SEK 89,127 million, with service revenue up 1.2%. These figures indicate a steady, albeit slow, recovery. The telecommunications sector is often likened to a ship navigating through turbulent waters. While the ship may not be sailing at full speed, it is still making progress.
Adjusted EBITDA increased by 3.6%, reflecting improved operational efficiency. However, total net income saw a remarkable turnaround, jumping to SEK 7,781 million from a mere SEK 897 million the previous year. This turnaround is a testament to Telia's resilience and ability to adapt. The company has managed to weather the storm, emerging stronger and more focused.
The fourth quarter of 2024 showcased a revenue increase of 3.0%, driven by a 0.6% rise in service revenue. This growth is a beacon of hope, suggesting that Telia is not just surviving but also thriving in certain segments. The consumer business in Sweden, for instance, experienced growth, particularly in fixed-line services. This segment is like a sturdy anchor, providing stability amid the shifting tides of mobile services.
However, challenges remain. The enterprise sector showed negative growth, with customers hesitant to invest. This caution reflects broader economic uncertainties. In a world where change is the only constant, businesses must adapt quickly to survive. Telia's new country-led operating model aims to enhance local execution capabilities, allowing for faster decision-making. This agility is crucial in a landscape where customer expectations evolve rapidly.
Sustainability is another cornerstone of Telia's strategy. The company has made significant strides in addressing climate change, with 62% of its supply-chain emissions now covered by science-based targets. This commitment to sustainability is not just a corporate responsibility; it’s a competitive advantage. Consumers increasingly favor companies that prioritize environmental stewardship. Telia’s recognition as a leader in sustainability by EcoVadis underscores its commitment to responsible business practices.
Looking ahead, Telia's financial outlook for 2025 remains optimistic. The company anticipates service revenue growth of around 2% and EBITDA growth of at least 5%. These targets are ambitious but achievable, provided Telia continues to execute its strategy effectively. The telecommunications sector is like a chess game, where each move must be calculated and strategic.
In conclusion, Telia Company is navigating a complex landscape filled with opportunities and challenges. The appointment of Bjørn Ivar Moen marks a pivotal moment in its journey. As the company embraces change and focuses on growth, it must remain agile and responsive to market dynamics. With a strong commitment to sustainability and a clear financial outlook, Telia is well-positioned to thrive in the competitive telecommunications arena. The road ahead may be winding, but with the right leadership and strategy, Telia can continue to be a beacon of innovation and resilience in the digital age.