Smartify: Revolutionizing Museum Experiences with AI and AR
January 30, 2025, 9:33 pm
Location: United Kingdom, England, London
Employees: 11-50
Founded date: 2015
Total raised: $3.19M
In a world where technology shapes our experiences, Smartify emerges as a beacon for cultural institutions. This visitor engagement platform has recently secured €1.8 million in funding, led by Metavallon VC, with contributions from Pembroke VCT and advisory support from Mountside Ventures. The investment aims to enhance Smartify's capabilities in artificial intelligence (AI) and augmented reality (AR), transforming how visitors interact with museums and galleries.
Founded in 2015 by Thanos Kokkiniotis and Anna Lowe, Smartify is not just another app. It’s a digital bridge connecting art lovers with cultural treasures. Museums and galleries often struggle with the high costs of developing engaging digital experiences. Smartify swoops in like a superhero, offering a white-label Software as a Service (SaaS) platform. This allows institutions to provide personalized, interactive experiences without breaking the bank.
The problem is clear. Cultural institutions face mounting pressure to attract visitors. Audiences crave engaging, personalized experiences. Smartify answers this call with a mobile app that enhances visits through AI-driven personalization and AR/XR integrations. Imagine walking through the halls of the Acropolis Museum, your phone guiding you with tailored audio-visual content. Each exhibit comes alive, telling its story in a way that resonates with you.
The funding will be channeled into improving Smartify’s technological capabilities. The goal? To expand its global partnerships and accelerate international growth. With over 700 partner organizations, including the National Gallery in the UK and the Tower of London, Smartify is already making waves. The app boasts more than 2 million active users, engaging with over 14.3 million audio tour records and 1.7 million exhibits. These numbers tell a story of success, but Smartify isn’t resting on its laurels.
The market for digital museum experiences is ripe for disruption. Traditional museum visits can feel static, like watching a movie on repeat. Smartify injects life into these experiences. Its AI-powered personalization tailors content to individual preferences, while AR/XR features add a layer of interactivity. This is not just about viewing art; it’s about experiencing it. Visitors can engage with exhibits in ways that were previously unimaginable.
Smartify’s business model is as innovative as its technology. It generates revenue through SaaS subscription fees from cultural institutions, along with revenue-sharing from premium digital tours and e-commerce integrations. This multi-faceted approach allows it to cater to both institutions and travelers seeking enriched cultural experiences. It’s a win-win situation.
Competitors like Google Arts & Culture and Cuseum exist, but Smartify’s unique offerings set it apart. It’s not just about providing information; it’s about creating a memorable experience. The app’s design is user-friendly, making it accessible to a wide audience. It’s like having a personal tour guide in your pocket, ready to enhance your visit at a moment’s notice.
The funding round is a significant milestone for Smartify. It reflects confidence in the company’s vision to make arts and culture more accessible. Investors see the potential for Smartify to become the go-to app for travelers seeking cultural content. The ambition is clear: to transform the visitor experience at cultural venues worldwide.
Smartify’s journey is a testament to the power of innovation in the arts. The company is poised for growth, with plans to enhance its AI and AR capabilities further. As it expands its global footprint, the focus remains on enriching visitor experiences. The cultural landscape is evolving, and Smartify is at the forefront of this transformation.
In a world where attention spans are fleeting, Smartify captures interest. It turns passive observation into active engagement. Museums are no longer just places to look at art; they are dynamic spaces where stories unfold. Smartify is the key to unlocking this potential.
As cultural institutions navigate the challenges of the digital age, Smartify stands ready to lead the charge. The funding will enable it to forge new partnerships and enhance its offerings. The future of museum experiences is bright, and Smartify is lighting the way.
In conclusion, Smartify is not just an app; it’s a revolution in how we experience culture. With its innovative technology and commitment to accessibility, it is reshaping the museum landscape. The journey has just begun, and the possibilities are endless. As Smartify continues to grow, it will undoubtedly leave an indelible mark on the world of arts and culture. The stage is set, and the audience is waiting.
Founded in 2015 by Thanos Kokkiniotis and Anna Lowe, Smartify is not just another app. It’s a digital bridge connecting art lovers with cultural treasures. Museums and galleries often struggle with the high costs of developing engaging digital experiences. Smartify swoops in like a superhero, offering a white-label Software as a Service (SaaS) platform. This allows institutions to provide personalized, interactive experiences without breaking the bank.
The problem is clear. Cultural institutions face mounting pressure to attract visitors. Audiences crave engaging, personalized experiences. Smartify answers this call with a mobile app that enhances visits through AI-driven personalization and AR/XR integrations. Imagine walking through the halls of the Acropolis Museum, your phone guiding you with tailored audio-visual content. Each exhibit comes alive, telling its story in a way that resonates with you.
The funding will be channeled into improving Smartify’s technological capabilities. The goal? To expand its global partnerships and accelerate international growth. With over 700 partner organizations, including the National Gallery in the UK and the Tower of London, Smartify is already making waves. The app boasts more than 2 million active users, engaging with over 14.3 million audio tour records and 1.7 million exhibits. These numbers tell a story of success, but Smartify isn’t resting on its laurels.
The market for digital museum experiences is ripe for disruption. Traditional museum visits can feel static, like watching a movie on repeat. Smartify injects life into these experiences. Its AI-powered personalization tailors content to individual preferences, while AR/XR features add a layer of interactivity. This is not just about viewing art; it’s about experiencing it. Visitors can engage with exhibits in ways that were previously unimaginable.
Smartify’s business model is as innovative as its technology. It generates revenue through SaaS subscription fees from cultural institutions, along with revenue-sharing from premium digital tours and e-commerce integrations. This multi-faceted approach allows it to cater to both institutions and travelers seeking enriched cultural experiences. It’s a win-win situation.
Competitors like Google Arts & Culture and Cuseum exist, but Smartify’s unique offerings set it apart. It’s not just about providing information; it’s about creating a memorable experience. The app’s design is user-friendly, making it accessible to a wide audience. It’s like having a personal tour guide in your pocket, ready to enhance your visit at a moment’s notice.
The funding round is a significant milestone for Smartify. It reflects confidence in the company’s vision to make arts and culture more accessible. Investors see the potential for Smartify to become the go-to app for travelers seeking cultural content. The ambition is clear: to transform the visitor experience at cultural venues worldwide.
Smartify’s journey is a testament to the power of innovation in the arts. The company is poised for growth, with plans to enhance its AI and AR capabilities further. As it expands its global footprint, the focus remains on enriching visitor experiences. The cultural landscape is evolving, and Smartify is at the forefront of this transformation.
In a world where attention spans are fleeting, Smartify captures interest. It turns passive observation into active engagement. Museums are no longer just places to look at art; they are dynamic spaces where stories unfold. Smartify is the key to unlocking this potential.
As cultural institutions navigate the challenges of the digital age, Smartify stands ready to lead the charge. The funding will enable it to forge new partnerships and enhance its offerings. The future of museum experiences is bright, and Smartify is lighting the way.
In conclusion, Smartify is not just an app; it’s a revolution in how we experience culture. With its innovative technology and commitment to accessibility, it is reshaping the museum landscape. The journey has just begun, and the possibilities are endless. As Smartify continues to grow, it will undoubtedly leave an indelible mark on the world of arts and culture. The stage is set, and the audience is waiting.