The Rise of Indian Fashion Startups: A New Era of Empowerment and Sustainability
January 28, 2025, 9:45 pm
In the bustling world of fashion, two Indian startups are weaving a narrative of empowerment and sustainability. Krvvy and Dressfolk are not just brands; they are movements. They embody the spirit of modern Indian women and the rich heritage of Indian craftsmanship. Both companies have recently secured significant funding, setting the stage for a transformative journey in the fashion industry.
Krvvy, a direct-to-consumer lingerie brand, has raised Rs 6.1 crore (approximately $705K) in a pre-seed funding round led by Titan Capital and All In Capital. Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy is dedicated to creating functional innerwear and shapewear tailored for Indian women. This is not just about clothing; it’s about comfort, inclusivity, and style. The brand’s offerings include bras, underwear, and shapewear, all designed with a solution-first philosophy.
The funding will be used to expand Krvvy’s presence both online and offline. Currently, the brand sells its products through its website and popular e-commerce platforms like Amazon and Myntra. With the backing of angel investors, including notable figures from the investment world, Krvvy is poised to tap into the growing demand for shapewear in India. This market has already seen significant growth in Western countries, and Krvvy aims to replicate that success at home.
Meanwhile, Dressfolk is making waves in the handloom sector. This brand has secured fresh funding to promote Indian craftsmanship on a global scale. Founded by Nitin Mehrotra, Dressfolk has achieved nearly 200% growth in FY24, supported by a network of over 800 weavers and 120 artisans across six Indian states. The brand’s mission is clear: to preserve and promote India’s artisanal heritage through stylish, comfortable handloom clothing.
Dressfolk’s recent funding round was led by Eternal Capital, with participation from various D2C entrepreneurs and venture capitalists. The brand aims to expand its offerings beyond sarees, catering to a growing demand for contemporary Indian wear. This shift is significant, as it reflects a broader trend in the fashion industry—consumers are increasingly seeking high-quality, natural, handwoven fabrics over fast fashion.
The rise of these brands is a testament to the changing landscape of Indian fashion. As consumers become more conscious of their choices, they are gravitating towards brands that prioritize sustainability and ethical practices. Krvvy and Dressfolk are not just responding to this demand; they are leading the charge.
Krvvy’s focus on comfort and inclusivity resonates with modern Indian women. The brand recognizes that lingerie is not just a necessity; it’s an expression of identity. By prioritizing the unique needs of Indian body types, Krvvy is carving out a niche in a market that has often overlooked these considerations. The brand’s innovative approach to shapewear is set to empower women, allowing them to feel confident and comfortable in their own skin.
On the other hand, Dressfolk’s commitment to artisanal craftsmanship is a celebration of India’s rich heritage. The brand’s growth is not just about numbers; it’s about creating a sustainable ecosystem for artisans. By connecting consumers with the stories behind their clothing, Dressfolk fosters a deeper appreciation for handloom textiles. This connection is vital in a world dominated by fast fashion, where the human touch is often lost.
Both brands are leveraging technology to enhance their reach. Krvvy’s online presence is crucial for its growth strategy, while Dressfolk’s use of e-commerce platforms like Aza Fashions, Nykaa, and Myntra allows it to connect with a broader audience. Additionally, Dressfolk’s pop-up events across India provide customers with a tactile experience, bridging the gap between online shopping and the physical world.
The funding secured by these startups is not just a financial boost; it’s a validation of their vision. Investors are recognizing the potential of Indian fashion to make a mark on the global stage. As these brands expand their offerings and reach, they are also contributing to a larger narrative of empowerment and sustainability.
In a market where global giants like Zara and H&M dominate, Krvvy and Dressfolk are carving out their own spaces. They are not just competing; they are redefining what it means to be a fashion brand in India. By focusing on quality, comfort, and cultural heritage, they are setting new standards for the industry.
The future looks bright for these startups. With the right support and strategy, they have the potential to lead a fashion revolution in India. As they continue to grow, they will inspire a new generation of consumers to embrace their roots while looking towards the future.
In conclusion, Krvvy and Dressfolk are more than just fashion brands; they are symbols of a new era in Indian fashion. They embody the spirit of empowerment, sustainability, and cultural pride. As they navigate the complexities of the fashion industry, they are not just creating products; they are crafting stories that resonate with consumers. The journey ahead is filled with promise, and these brands are ready to take the world by storm.
Krvvy, a direct-to-consumer lingerie brand, has raised Rs 6.1 crore (approximately $705K) in a pre-seed funding round led by Titan Capital and All In Capital. Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy is dedicated to creating functional innerwear and shapewear tailored for Indian women. This is not just about clothing; it’s about comfort, inclusivity, and style. The brand’s offerings include bras, underwear, and shapewear, all designed with a solution-first philosophy.
The funding will be used to expand Krvvy’s presence both online and offline. Currently, the brand sells its products through its website and popular e-commerce platforms like Amazon and Myntra. With the backing of angel investors, including notable figures from the investment world, Krvvy is poised to tap into the growing demand for shapewear in India. This market has already seen significant growth in Western countries, and Krvvy aims to replicate that success at home.
Meanwhile, Dressfolk is making waves in the handloom sector. This brand has secured fresh funding to promote Indian craftsmanship on a global scale. Founded by Nitin Mehrotra, Dressfolk has achieved nearly 200% growth in FY24, supported by a network of over 800 weavers and 120 artisans across six Indian states. The brand’s mission is clear: to preserve and promote India’s artisanal heritage through stylish, comfortable handloom clothing.
Dressfolk’s recent funding round was led by Eternal Capital, with participation from various D2C entrepreneurs and venture capitalists. The brand aims to expand its offerings beyond sarees, catering to a growing demand for contemporary Indian wear. This shift is significant, as it reflects a broader trend in the fashion industry—consumers are increasingly seeking high-quality, natural, handwoven fabrics over fast fashion.
The rise of these brands is a testament to the changing landscape of Indian fashion. As consumers become more conscious of their choices, they are gravitating towards brands that prioritize sustainability and ethical practices. Krvvy and Dressfolk are not just responding to this demand; they are leading the charge.
Krvvy’s focus on comfort and inclusivity resonates with modern Indian women. The brand recognizes that lingerie is not just a necessity; it’s an expression of identity. By prioritizing the unique needs of Indian body types, Krvvy is carving out a niche in a market that has often overlooked these considerations. The brand’s innovative approach to shapewear is set to empower women, allowing them to feel confident and comfortable in their own skin.
On the other hand, Dressfolk’s commitment to artisanal craftsmanship is a celebration of India’s rich heritage. The brand’s growth is not just about numbers; it’s about creating a sustainable ecosystem for artisans. By connecting consumers with the stories behind their clothing, Dressfolk fosters a deeper appreciation for handloom textiles. This connection is vital in a world dominated by fast fashion, where the human touch is often lost.
Both brands are leveraging technology to enhance their reach. Krvvy’s online presence is crucial for its growth strategy, while Dressfolk’s use of e-commerce platforms like Aza Fashions, Nykaa, and Myntra allows it to connect with a broader audience. Additionally, Dressfolk’s pop-up events across India provide customers with a tactile experience, bridging the gap between online shopping and the physical world.
The funding secured by these startups is not just a financial boost; it’s a validation of their vision. Investors are recognizing the potential of Indian fashion to make a mark on the global stage. As these brands expand their offerings and reach, they are also contributing to a larger narrative of empowerment and sustainability.
In a market where global giants like Zara and H&M dominate, Krvvy and Dressfolk are carving out their own spaces. They are not just competing; they are redefining what it means to be a fashion brand in India. By focusing on quality, comfort, and cultural heritage, they are setting new standards for the industry.
The future looks bright for these startups. With the right support and strategy, they have the potential to lead a fashion revolution in India. As they continue to grow, they will inspire a new generation of consumers to embrace their roots while looking towards the future.
In conclusion, Krvvy and Dressfolk are more than just fashion brands; they are symbols of a new era in Indian fashion. They embody the spirit of empowerment, sustainability, and cultural pride. As they navigate the complexities of the fashion industry, they are not just creating products; they are crafting stories that resonate with consumers. The journey ahead is filled with promise, and these brands are ready to take the world by storm.