Chery's Rising Star: A Look at Its Global Impact and Innovations
January 23, 2025, 5:32 am
Chery Automobile is on a meteoric rise. The Chinese automotive giant is not just a player; it’s becoming a leader on the global stage. With strategic partnerships and innovative technologies, Chery is steering towards a bright future.
The Asia International Security Summit & Expo (AISSE) 2025 is a pivotal event. Scheduled for January 20-22, 2025, in Kuala Lumpur, it promises to gather security organizations from around the globe. Chery has stepped up as the Official VIP Vehicle Partner. This partnership is more than a title; it’s a statement. A fleet of 60 SUVs, including the TIGGO 7 PRO and TIGGO 8 PRO, will transport dignitaries from 15 countries. These vehicles symbolize comfort and reliability, essential for high-profile events.
The handover ceremony was a spectacle. Chery Malaysia’s Vice Presidents handed over the keys to event organizers, witnessed by top officials from the Royal Malaysia Police. This collaboration showcases Chery’s commitment to quality and safety. The vehicles are equipped with cutting-edge technology, ensuring a smooth ride for every guest.
But Chery is not just about transporting people. It’s about making a difference. The company is deeply involved in public welfare. Their initiatives span environmental protection, poverty alleviation, and educational support. A notable example is their $6 million donation to UNICEF’s Global Education Thematic Programme. This act of generosity reflects Chery’s dedication to social responsibility. It’s a brand that understands its role in the global community.
Chery’s accolades speak volumes. It has been recognized multiple times as one of the "Top 20 Best Overseas Image Enterprises." In 2024, it topped the Kantar BrandZ Top 50 Chinese Global Brand Builders in the automotive category. These achievements are not mere trophies; they are milestones in Chery’s journey.
Sales figures tell another story. Chery reported a staggering 38% increase in global car sales year-over-year, with 2.6 million vehicles sold in 2024. The forecast for 2025? Over 3 million deliveries. This growth is fueled by Chery’s status as the leading exporter of Chinese-brand passenger vehicles. In 2024, its exports exceeded 1.14 million vehicles, marking a 21.4% increase. These numbers are not just statistics; they are a testament to Chery’s expanding footprint in the automotive world.
Innovation is at the heart of Chery’s strategy. The company has secured design wins for multiple models in collaboration with Hesai Technology, a leader in automotive lidar technology. This partnership will see the integration of Hesai’s ultra-compact high-performance ATX lidar in Chery vehicles, set for mass production in the latter half of 2025. This technology enhances assisted driving functions, pushing the boundaries of what’s possible in automotive design.
Hesai’s ATX lidar is a game-changer. Since its release in April 2024, it has been chosen for mass production by numerous automakers. With a planned annual production capacity exceeding 2 million units in 2025, Hesai is positioned to meet the growing demand for advanced automotive technologies. This collaboration not only elevates Chery’s offerings but also solidifies its reputation as a forward-thinking brand.
Chery’s diverse vehicle lineup includes passenger cars, commercial vehicles, and urban mobility solutions. This versatility allows Chery to cater to various markets and consumer needs. The company is not just building cars; it’s shaping the future of mobility.
As Chery continues to expand its global presence, it faces challenges. Competition is fierce. The automotive industry is evolving rapidly, with new players and technologies emerging. However, Chery’s commitment to innovation and quality positions it well to navigate these waters.
The AISSE 2025 event is a strategic move for Chery. It’s an opportunity to showcase its vehicles and technologies to a global audience. The exclusive showcase at the expo will allow attendees to experience the TIGGO 7 PRO and TIGGO 8 PRO firsthand. This engagement is crucial for building brand awareness and establishing connections in the security sector.
Chery’s journey is a testament to resilience and ambition. From its humble beginnings to becoming a global automotive powerhouse, the company has embraced change. It has adapted to market demands and consumer preferences, ensuring its relevance in a competitive landscape.
In conclusion, Chery Automobile is not just a brand; it’s a movement. With strategic partnerships, innovative technologies, and a commitment to social responsibility, Chery is paving the way for a sustainable future. The road ahead is promising, and Chery is ready to drive into it with confidence. The world is watching, and Chery is poised to make its mark.
The Asia International Security Summit & Expo (AISSE) 2025 is a pivotal event. Scheduled for January 20-22, 2025, in Kuala Lumpur, it promises to gather security organizations from around the globe. Chery has stepped up as the Official VIP Vehicle Partner. This partnership is more than a title; it’s a statement. A fleet of 60 SUVs, including the TIGGO 7 PRO and TIGGO 8 PRO, will transport dignitaries from 15 countries. These vehicles symbolize comfort and reliability, essential for high-profile events.
The handover ceremony was a spectacle. Chery Malaysia’s Vice Presidents handed over the keys to event organizers, witnessed by top officials from the Royal Malaysia Police. This collaboration showcases Chery’s commitment to quality and safety. The vehicles are equipped with cutting-edge technology, ensuring a smooth ride for every guest.
But Chery is not just about transporting people. It’s about making a difference. The company is deeply involved in public welfare. Their initiatives span environmental protection, poverty alleviation, and educational support. A notable example is their $6 million donation to UNICEF’s Global Education Thematic Programme. This act of generosity reflects Chery’s dedication to social responsibility. It’s a brand that understands its role in the global community.
Chery’s accolades speak volumes. It has been recognized multiple times as one of the "Top 20 Best Overseas Image Enterprises." In 2024, it topped the Kantar BrandZ Top 50 Chinese Global Brand Builders in the automotive category. These achievements are not mere trophies; they are milestones in Chery’s journey.
Sales figures tell another story. Chery reported a staggering 38% increase in global car sales year-over-year, with 2.6 million vehicles sold in 2024. The forecast for 2025? Over 3 million deliveries. This growth is fueled by Chery’s status as the leading exporter of Chinese-brand passenger vehicles. In 2024, its exports exceeded 1.14 million vehicles, marking a 21.4% increase. These numbers are not just statistics; they are a testament to Chery’s expanding footprint in the automotive world.
Innovation is at the heart of Chery’s strategy. The company has secured design wins for multiple models in collaboration with Hesai Technology, a leader in automotive lidar technology. This partnership will see the integration of Hesai’s ultra-compact high-performance ATX lidar in Chery vehicles, set for mass production in the latter half of 2025. This technology enhances assisted driving functions, pushing the boundaries of what’s possible in automotive design.
Hesai’s ATX lidar is a game-changer. Since its release in April 2024, it has been chosen for mass production by numerous automakers. With a planned annual production capacity exceeding 2 million units in 2025, Hesai is positioned to meet the growing demand for advanced automotive technologies. This collaboration not only elevates Chery’s offerings but also solidifies its reputation as a forward-thinking brand.
Chery’s diverse vehicle lineup includes passenger cars, commercial vehicles, and urban mobility solutions. This versatility allows Chery to cater to various markets and consumer needs. The company is not just building cars; it’s shaping the future of mobility.
As Chery continues to expand its global presence, it faces challenges. Competition is fierce. The automotive industry is evolving rapidly, with new players and technologies emerging. However, Chery’s commitment to innovation and quality positions it well to navigate these waters.
The AISSE 2025 event is a strategic move for Chery. It’s an opportunity to showcase its vehicles and technologies to a global audience. The exclusive showcase at the expo will allow attendees to experience the TIGGO 7 PRO and TIGGO 8 PRO firsthand. This engagement is crucial for building brand awareness and establishing connections in the security sector.
Chery’s journey is a testament to resilience and ambition. From its humble beginnings to becoming a global automotive powerhouse, the company has embraced change. It has adapted to market demands and consumer preferences, ensuring its relevance in a competitive landscape.
In conclusion, Chery Automobile is not just a brand; it’s a movement. With strategic partnerships, innovative technologies, and a commitment to social responsibility, Chery is paving the way for a sustainable future. The road ahead is promising, and Chery is ready to drive into it with confidence. The world is watching, and Chery is poised to make its mark.