The Allure of Luxury: Audemars Piguet's New AP House in Singapore
January 22, 2025, 4:07 pm
In the heart of Singapore, a new gem has emerged. Audemars Piguet, the Swiss watchmaker known for its exquisite craftsmanship, has opened the doors to its latest AP House at the historic Raffles Hotel. This isn’t just a store; it’s an experience. It’s a bridge between the world of horology and the art of fine dining.
Imagine stepping into a space that feels like a luxurious home. The AP House spans 1,000 square meters, nestled within the iconic Bar and Billiard Room of Raffles. It’s a sanctuary for watch enthusiasts and newcomers alike. The ambiance is inviting, designed to make visitors feel at ease. This is the 22nd AP House globally, and it stands as Southeast Asia’s flagship destination.
The journey begins at the AP Cafe. Here, high ceilings and elegant arches create a sophisticated atmosphere. Operated by the acclaimed Burnt Ends, the cafe serves a unique menu that marries Swiss classics with local flavors. Picture a Golden Roesti, reimagined into bite-sized pieces topped with caviar and gold flakes. It’s a dish that sparkles, much like the watches on display.
Then there’s the Spiced Beef Tartare, a daring twist served with wonton skins. Each bite is a fusion of cultures, a testament to Singapore’s culinary diversity. The Chicken Rice Club Sandwich captures the essence of a local favorite, wrapped in a modern presentation. The desserts are equally enticing, from Hazelnut Crunch to a Swiss Roll with Honey Comb.
But the AP Cafe is more than just a dining spot. It’s part of a growing trend where luxury brands create food and beverage experiences to deepen customer engagement. Other brands, like Coach and Ralph Lauren, have also ventured into this territory, recognizing that luxury is not just about products but experiences.
Beyond the cafe lies the AP House itself. Entering feels like stepping into a contemporary luxury apartment. The design draws inspiration from Le Brassus, the brand’s birthplace in Switzerland. Muted greens and gold accents reflect the natural beauty of the Jura Mountains. An LED screen overhead transports visitors through the seasons of this picturesque region, creating a visual feast.
The entrance showcases three Watch Totems, displaying heritage pieces that tell the story of Audemars Piguet. Among them is the Openwork Merlion timepiece, a unique commission that pays homage to Singapore. The Royal Oak Concept Laptimer Michael Schumacher is another highlight, showcasing the brand’s innovative spirit.
The AP House is not just about watches; it’s a lifestyle. A billiard table invites leisurely games, while a long dining table offers a space for gatherings. A bar serves Swiss wines, adding a touch of authenticity. For those needing watch servicing, a dedicated counter ensures personalized attention.
A Watch Wall displays the latest timepieces, inviting visitors to try them on with the guidance of a client consultant. This hands-on experience is crucial in the luxury market, where personal connection matters.
Private salons provide intimate spaces for discussions or relaxation. One room is dedicated to music, complete with vinyl records and a player. Natural light floods these areas, enhancing the luxurious feel.
The history of the Bar and Billiard Room adds depth to the experience. Established in 1896, it has been a social hub for the elite. The tiger rug beneath the billiard table tells a tale of a circus escape, adding a layer of intrigue to the space.
AP House Singapore is more than a retail destination; it’s a narrative woven into the fabric of luxury. It’s a place where craftsmanship meets culinary art, where history and modernity coexist.
As luxury brands evolve, they must adapt to the changing landscape. The AP House exemplifies this shift, blending retail with experiential elements. It invites visitors to immerse themselves in the world of Audemars Piguet, fostering a deeper connection to the brand.
In a world where experiences often outweigh products, AP House stands as a beacon of innovation. It’s a reminder that luxury is not just about what you wear but how you feel.
For those seeking a taste of elegance, AP House Singapore is a must-visit. It’s a celebration of craftsmanship, culture, and community. Here, every detail matters, and every visit is a new adventure.
In the realm of luxury, Audemars Piguet has set a new standard. The AP House is not just a destination; it’s a journey into the heart of horology. And in Singapore, that journey has just begun.
Imagine stepping into a space that feels like a luxurious home. The AP House spans 1,000 square meters, nestled within the iconic Bar and Billiard Room of Raffles. It’s a sanctuary for watch enthusiasts and newcomers alike. The ambiance is inviting, designed to make visitors feel at ease. This is the 22nd AP House globally, and it stands as Southeast Asia’s flagship destination.
The journey begins at the AP Cafe. Here, high ceilings and elegant arches create a sophisticated atmosphere. Operated by the acclaimed Burnt Ends, the cafe serves a unique menu that marries Swiss classics with local flavors. Picture a Golden Roesti, reimagined into bite-sized pieces topped with caviar and gold flakes. It’s a dish that sparkles, much like the watches on display.
Then there’s the Spiced Beef Tartare, a daring twist served with wonton skins. Each bite is a fusion of cultures, a testament to Singapore’s culinary diversity. The Chicken Rice Club Sandwich captures the essence of a local favorite, wrapped in a modern presentation. The desserts are equally enticing, from Hazelnut Crunch to a Swiss Roll with Honey Comb.
But the AP Cafe is more than just a dining spot. It’s part of a growing trend where luxury brands create food and beverage experiences to deepen customer engagement. Other brands, like Coach and Ralph Lauren, have also ventured into this territory, recognizing that luxury is not just about products but experiences.
Beyond the cafe lies the AP House itself. Entering feels like stepping into a contemporary luxury apartment. The design draws inspiration from Le Brassus, the brand’s birthplace in Switzerland. Muted greens and gold accents reflect the natural beauty of the Jura Mountains. An LED screen overhead transports visitors through the seasons of this picturesque region, creating a visual feast.
The entrance showcases three Watch Totems, displaying heritage pieces that tell the story of Audemars Piguet. Among them is the Openwork Merlion timepiece, a unique commission that pays homage to Singapore. The Royal Oak Concept Laptimer Michael Schumacher is another highlight, showcasing the brand’s innovative spirit.
The AP House is not just about watches; it’s a lifestyle. A billiard table invites leisurely games, while a long dining table offers a space for gatherings. A bar serves Swiss wines, adding a touch of authenticity. For those needing watch servicing, a dedicated counter ensures personalized attention.
A Watch Wall displays the latest timepieces, inviting visitors to try them on with the guidance of a client consultant. This hands-on experience is crucial in the luxury market, where personal connection matters.
Private salons provide intimate spaces for discussions or relaxation. One room is dedicated to music, complete with vinyl records and a player. Natural light floods these areas, enhancing the luxurious feel.
The history of the Bar and Billiard Room adds depth to the experience. Established in 1896, it has been a social hub for the elite. The tiger rug beneath the billiard table tells a tale of a circus escape, adding a layer of intrigue to the space.
AP House Singapore is more than a retail destination; it’s a narrative woven into the fabric of luxury. It’s a place where craftsmanship meets culinary art, where history and modernity coexist.
As luxury brands evolve, they must adapt to the changing landscape. The AP House exemplifies this shift, blending retail with experiential elements. It invites visitors to immerse themselves in the world of Audemars Piguet, fostering a deeper connection to the brand.
In a world where experiences often outweigh products, AP House stands as a beacon of innovation. It’s a reminder that luxury is not just about what you wear but how you feel.
For those seeking a taste of elegance, AP House Singapore is a must-visit. It’s a celebration of craftsmanship, culture, and community. Here, every detail matters, and every visit is a new adventure.
In the realm of luxury, Audemars Piguet has set a new standard. The AP House is not just a destination; it’s a journey into the heart of horology. And in Singapore, that journey has just begun.