Valmet's Strategic Expansion in the Tissue Market: A New Chapter for Irving Consumer Products
January 18, 2025, 12:11 pm
Location: Finland, Mainland Finland, Espoo
Employees: 10001+
Founded date: 1951
Total raised: $184.7M
In the heart of Georgia, a significant transformation is underway. Valmet, a global leader in process technologies, is set to deliver its third Advantage ThruAir Drying (TAD) tissue machine to Irving Consumer Products in Macon. This move is not just about machinery; it’s a bold statement about growth, innovation, and the future of tissue production in North America.
The announcement, made on January 16, 2025, marks a pivotal moment for both companies. Valmet's new installation is designed to bolster Irving's commitment to producing ultra-premium tissue products. This is a strategic expansion, a calculated step into a market that demands quality and efficiency. The startup of this new machine is scheduled for 2027, but the ripples of this decision will be felt long before then.
Irving Consumer Products is no stranger to the spotlight. With a robust history of partnership with Valmet, the company has previously welcomed two TAD machines to its Macon mill, successfully launching them in 2019 and 2021. This ongoing collaboration is a testament to the trust and synergy between the two entities. It’s a dance of innovation, where each step is carefully choreographed to maximize output and quality.
The investment for this phase of expansion is substantial—$600 million. This isn’t just a financial commitment; it’s a promise to the community. The project will create 100 new jobs, breathing life into the local economy. It’s a win-win scenario, where corporate growth aligns with community development. The new TAD machine will increase Irving’s annual tissue production capacity by 75,000 tons. That’s a lot of tissue, and it speaks volumes about the demand for high-quality products in the market.
The technical specifications of the new production line are impressive. Valmet will deliver a complete tissue production line, featuring cutting-edge technology. The Advantage ThruAir tissue machine will include an OptiFlo II TIS headbox, ThruAir Dryers, and an Advantage SoftReel reel. This is not just about making tissue; it’s about making it better, faster, and more efficiently. The addition of mist and dust control systems, automation systems, and basic mill engineering will ensure that the production process is as smooth as silk.
Valmet’s commitment to excellence is evident in its approach. The company is not just a supplier; it’s a partner in progress. Their global reach and expertise in the pulp, paper, and energy industries position them as a leader in innovation. With over 19,000 professionals dedicated to advancing customer performance, Valmet is a powerhouse of knowledge and experience. Their long-standing history of over 220 years in the industry is a badge of honor, showcasing their ability to adapt and thrive in a constantly evolving market.
Irving Consumer Products, on the other hand, is a titan in the North American market. Known for its premium household paper and baby diaper products, the company has carved a niche for itself. Its brands are synonymous with quality, and its commitment to innovation is unwavering. The partnership with Valmet is a strategic alignment that enhances both companies' capabilities. Together, they are poised to meet the growing demand for premium tissue products.
As the world becomes increasingly focused on sustainability, this expansion also reflects a commitment to responsible production. The new technology will likely incorporate energy-efficient processes, reducing the environmental footprint of tissue manufacturing. This is not just about profit; it’s about responsibility. Companies today must navigate the delicate balance between growth and sustainability, and both Valmet and Irving are stepping up to the challenge.
Looking ahead, the implications of this expansion are significant. The tissue market is competitive, and the demand for high-quality products continues to rise. By investing in advanced technology and increasing production capacity, Irving Consumer Products is positioning itself as a leader in the industry. This move will not only enhance their product offerings but also solidify their reputation as a trusted supplier to major retailers across North America.
In conclusion, Valmet’s delivery of a new TAD tissue machine to Irving Consumer Products is more than just a business transaction. It’s a strategic partnership that embodies growth, innovation, and community impact. As the project unfolds, it will be fascinating to watch how these two companies navigate the complexities of the market. Their collaboration is a blueprint for success, a model of how businesses can thrive while contributing positively to their communities. The future looks bright for both Valmet and Irving, and the tissue industry is about to witness a significant transformation.
The announcement, made on January 16, 2025, marks a pivotal moment for both companies. Valmet's new installation is designed to bolster Irving's commitment to producing ultra-premium tissue products. This is a strategic expansion, a calculated step into a market that demands quality and efficiency. The startup of this new machine is scheduled for 2027, but the ripples of this decision will be felt long before then.
Irving Consumer Products is no stranger to the spotlight. With a robust history of partnership with Valmet, the company has previously welcomed two TAD machines to its Macon mill, successfully launching them in 2019 and 2021. This ongoing collaboration is a testament to the trust and synergy between the two entities. It’s a dance of innovation, where each step is carefully choreographed to maximize output and quality.
The investment for this phase of expansion is substantial—$600 million. This isn’t just a financial commitment; it’s a promise to the community. The project will create 100 new jobs, breathing life into the local economy. It’s a win-win scenario, where corporate growth aligns with community development. The new TAD machine will increase Irving’s annual tissue production capacity by 75,000 tons. That’s a lot of tissue, and it speaks volumes about the demand for high-quality products in the market.
The technical specifications of the new production line are impressive. Valmet will deliver a complete tissue production line, featuring cutting-edge technology. The Advantage ThruAir tissue machine will include an OptiFlo II TIS headbox, ThruAir Dryers, and an Advantage SoftReel reel. This is not just about making tissue; it’s about making it better, faster, and more efficiently. The addition of mist and dust control systems, automation systems, and basic mill engineering will ensure that the production process is as smooth as silk.
Valmet’s commitment to excellence is evident in its approach. The company is not just a supplier; it’s a partner in progress. Their global reach and expertise in the pulp, paper, and energy industries position them as a leader in innovation. With over 19,000 professionals dedicated to advancing customer performance, Valmet is a powerhouse of knowledge and experience. Their long-standing history of over 220 years in the industry is a badge of honor, showcasing their ability to adapt and thrive in a constantly evolving market.
Irving Consumer Products, on the other hand, is a titan in the North American market. Known for its premium household paper and baby diaper products, the company has carved a niche for itself. Its brands are synonymous with quality, and its commitment to innovation is unwavering. The partnership with Valmet is a strategic alignment that enhances both companies' capabilities. Together, they are poised to meet the growing demand for premium tissue products.
As the world becomes increasingly focused on sustainability, this expansion also reflects a commitment to responsible production. The new technology will likely incorporate energy-efficient processes, reducing the environmental footprint of tissue manufacturing. This is not just about profit; it’s about responsibility. Companies today must navigate the delicate balance between growth and sustainability, and both Valmet and Irving are stepping up to the challenge.
Looking ahead, the implications of this expansion are significant. The tissue market is competitive, and the demand for high-quality products continues to rise. By investing in advanced technology and increasing production capacity, Irving Consumer Products is positioning itself as a leader in the industry. This move will not only enhance their product offerings but also solidify their reputation as a trusted supplier to major retailers across North America.
In conclusion, Valmet’s delivery of a new TAD tissue machine to Irving Consumer Products is more than just a business transaction. It’s a strategic partnership that embodies growth, innovation, and community impact. As the project unfolds, it will be fascinating to watch how these two companies navigate the complexities of the market. Their collaboration is a blueprint for success, a model of how businesses can thrive while contributing positively to their communities. The future looks bright for both Valmet and Irving, and the tissue industry is about to witness a significant transformation.