Revolutionizing Automotive Retail: The Power of Customer Data Platforms
January 17, 2025, 5:01 pm
Location: United States, California, Mountain View
Employees: 501-1000
Founded date: 2011
Total raised: $279M
In the fast-paced world of automotive retail, data is the new oil. It fuels decisions, drives engagement, and ultimately, boosts sales. Recently, a powerful partnership emerged between Clarivoy and Treasure Data, promising to reshape how dealerships leverage customer data. This collaboration introduces a cutting-edge Customer Data Platform (CDP) solution tailored for automotive dealers. It’s a game-changer, and here’s why.
At the heart of this partnership lies a simple truth: data is only as good as its application. Clarivoy, known for its advanced identity resolution and multi-touch attribution, joins forces with Treasure Data, a leader in AI-powered CDPs. Together, they aim to help dealerships transform raw data into actionable insights. This isn’t just about collecting data; it’s about harnessing it to create personalized customer experiences that resonate.
The unveiling of this innovative solution will take place at the National Automobile Dealers Association (NADA) 2025 Show. Here, industry leaders will witness firsthand how advanced analytics and a customer-centric approach can revolutionize automotive retail. The synergy between Clarivoy’s expertise in attribution and Treasure Data’s robust CDP capabilities promises to unlock unprecedented opportunities for dealerships.
Imagine a dealership that can seamlessly integrate customer information from various sources—websites, CRMs, and Dealer Management Systems. Clarivoy makes this possible by creating unified customer profiles within the Treasure Data CDP. This consolidation is crucial. It eliminates the chaos of fragmented data, allowing dealerships to view their customers holistically.
But the magic doesn’t stop there. Clarivoy’s identity resolution tools take messy, incomplete data and transform it into clear, actionable insights. Think of it as turning a jigsaw puzzle into a complete picture. With a 360-degree view of the customer, dealerships can engage shoppers at every stage of their buying journey. This level of insight is invaluable. It allows for targeted marketing campaigns that speak directly to the needs and preferences of potential buyers.
Del Grande Dealer Group (DGDG) is among the first to adopt this groundbreaking solution. Their Vice President of Marketing highlights the transformative potential of this partnership. With data-driven campaigns, DGDG can engage shoppers in a way that is both strategic and impactful. This is not just about selling cars; it’s about building relationships.
The benefits extend beyond just marketing. The collaboration streamlines operations for dealerships. No more juggling between incomplete or inaccurate data from multiple systems. With a unified platform, dealers can focus on what truly matters: their customers. Enhanced marketing efficiency means higher engagement and conversion rates. It’s a win-win.
Treasure Data’s success in the Tier 1 automotive sector sets the stage for this new venture. They’ve already helped major brands like Subaru achieve remarkable advertising efficiency. Now, they’re extending that expertise to dealerships across the U.S. This is not just a promise; it’s a proven track record.
But what if a dealership is already tied to another CDP? Enter Treasure Data’s CDP Trade-Up program. This initiative offers a seamless transition for companies looking to switch. It’s designed to alleviate the pain points associated with changing platforms. Many businesses feel trapped by their current CDPs, often due to long implementation times and complex systems. Treasure Data’s program provides a fast, frictionless migration process, allowing companies to start reaping the benefits of a superior CDP in as little as one month.
The Trade-Up program includes incentives to ease the financial burden of switching. Qualified companies can transition without disruption, only paying for Treasure Data once their existing contract ends. This is a lifeline for businesses feeling stuck in underperforming systems.
The Migrator Toolkit is another key component of this program. It leverages AI and professional services expertise to accelerate the migration process. With pre-built, industry-specific workflows, companies can optimize their existing use cases and scale new ones. This toolkit is designed to drive ROI and cost savings, making the switch not just beneficial but essential.
The landscape of automotive retail is changing. As dealerships embrace data-driven strategies, the need for effective CDPs becomes paramount. The partnership between Clarivoy and Treasure Data is a beacon of innovation in this space. It empowers dealerships to harness the full potential of their customer data, driving revenue growth and enhancing customer experiences.
In conclusion, the future of automotive retail lies in the hands of those who can effectively utilize data. The collaboration between Clarivoy and Treasure Data is a testament to this truth. By providing dealerships with the tools they need to consolidate, clean, and activate customer data, they are paving the way for a new era of personalized marketing and exceptional customer service. As the industry gears up for the NADA 2025 Show, one thing is clear: the power of data is here to stay, and those who embrace it will thrive.
At the heart of this partnership lies a simple truth: data is only as good as its application. Clarivoy, known for its advanced identity resolution and multi-touch attribution, joins forces with Treasure Data, a leader in AI-powered CDPs. Together, they aim to help dealerships transform raw data into actionable insights. This isn’t just about collecting data; it’s about harnessing it to create personalized customer experiences that resonate.
The unveiling of this innovative solution will take place at the National Automobile Dealers Association (NADA) 2025 Show. Here, industry leaders will witness firsthand how advanced analytics and a customer-centric approach can revolutionize automotive retail. The synergy between Clarivoy’s expertise in attribution and Treasure Data’s robust CDP capabilities promises to unlock unprecedented opportunities for dealerships.
Imagine a dealership that can seamlessly integrate customer information from various sources—websites, CRMs, and Dealer Management Systems. Clarivoy makes this possible by creating unified customer profiles within the Treasure Data CDP. This consolidation is crucial. It eliminates the chaos of fragmented data, allowing dealerships to view their customers holistically.
But the magic doesn’t stop there. Clarivoy’s identity resolution tools take messy, incomplete data and transform it into clear, actionable insights. Think of it as turning a jigsaw puzzle into a complete picture. With a 360-degree view of the customer, dealerships can engage shoppers at every stage of their buying journey. This level of insight is invaluable. It allows for targeted marketing campaigns that speak directly to the needs and preferences of potential buyers.
Del Grande Dealer Group (DGDG) is among the first to adopt this groundbreaking solution. Their Vice President of Marketing highlights the transformative potential of this partnership. With data-driven campaigns, DGDG can engage shoppers in a way that is both strategic and impactful. This is not just about selling cars; it’s about building relationships.
The benefits extend beyond just marketing. The collaboration streamlines operations for dealerships. No more juggling between incomplete or inaccurate data from multiple systems. With a unified platform, dealers can focus on what truly matters: their customers. Enhanced marketing efficiency means higher engagement and conversion rates. It’s a win-win.
Treasure Data’s success in the Tier 1 automotive sector sets the stage for this new venture. They’ve already helped major brands like Subaru achieve remarkable advertising efficiency. Now, they’re extending that expertise to dealerships across the U.S. This is not just a promise; it’s a proven track record.
But what if a dealership is already tied to another CDP? Enter Treasure Data’s CDP Trade-Up program. This initiative offers a seamless transition for companies looking to switch. It’s designed to alleviate the pain points associated with changing platforms. Many businesses feel trapped by their current CDPs, often due to long implementation times and complex systems. Treasure Data’s program provides a fast, frictionless migration process, allowing companies to start reaping the benefits of a superior CDP in as little as one month.
The Trade-Up program includes incentives to ease the financial burden of switching. Qualified companies can transition without disruption, only paying for Treasure Data once their existing contract ends. This is a lifeline for businesses feeling stuck in underperforming systems.
The Migrator Toolkit is another key component of this program. It leverages AI and professional services expertise to accelerate the migration process. With pre-built, industry-specific workflows, companies can optimize their existing use cases and scale new ones. This toolkit is designed to drive ROI and cost savings, making the switch not just beneficial but essential.
The landscape of automotive retail is changing. As dealerships embrace data-driven strategies, the need for effective CDPs becomes paramount. The partnership between Clarivoy and Treasure Data is a beacon of innovation in this space. It empowers dealerships to harness the full potential of their customer data, driving revenue growth and enhancing customer experiences.
In conclusion, the future of automotive retail lies in the hands of those who can effectively utilize data. The collaboration between Clarivoy and Treasure Data is a testament to this truth. By providing dealerships with the tools they need to consolidate, clean, and activate customer data, they are paving the way for a new era of personalized marketing and exceptional customer service. As the industry gears up for the NADA 2025 Show, one thing is clear: the power of data is here to stay, and those who embrace it will thrive.