The Rohidi Music Festival: A Melodic Journey Through Rajasthan's Heart
January 15, 2025, 5:05 pm

Location: India, Madhya Pradesh, Ralamandal Village, Indore
Employees: 201-500
Founded date: 2019
Total raised: $14.83M
In the heart of Rajasthan, where the desert sands whisper tales of ancient traditions, the Rohidi Music Festival emerged as a vibrant tapestry of sound and culture. This festival, hosted by STAGE OTT, took place on January 12, 2025, in the picturesque town of Sheo, Barmer. It was more than just an event; it was a celebration of the Manganiyar community, whose music has been the lifeblood of Rajasthan for centuries.
The festival transformed the enchanting sand dunes of Rohidi into a pulsating arena of soulful rhythms. Over 400 Manganiyar artists graced the stage, their voices echoing through the desert, weaving stories of love, loss, and life. The air was thick with anticipation as the sun dipped below the horizon, casting a golden hue over the landscape.
As the festival commenced, the National Anthem resonated through the crowd, uniting everyone in a moment of shared pride. This was followed by the stirring performance of "Dharti Dhora Ri," a song that encapsulates the essence of Rajasthan. The melodies were not just sounds; they were the heartbeat of a culture that thrives on storytelling.
The Manganiyars are the custodians of Rajasthan's musical heritage. Their performances are a bridge to the past, echoing the voices of ancestors who sang to celebrate births, weddings, and harvests. Each note played on traditional instruments like the khartal and dholak was a reminder of the region's rich folklore. The festival was a vivid reminder that music is not merely entertainment; it is a vital thread in the fabric of life.
Among the highlights were spellbinding performances by groups like Virasat Lok Sansthan and the Joga Dhol Party from Bisala. They captivated the audience with their energy and passion. The iconic track “Ghani Re Ghani Khamba” from the movie Padmavat resonated deeply, reminding everyone of the power of music to evoke emotions and memories.
The festival also featured renowned artists, including Padma Shri awardees Ustad Sakar Khan's family and Ustad Lakha Khan. Their presence added gravitas to the event, showcasing the depth of talent within the Manganiyar community. Each performance was a masterclass in artistry, blending tradition with innovation.
Vinay Singhal, the CEO of STAGE OTT, articulated the festival's mission. It was not just about showcasing talent; it was about empowering local communities. The Rohidi Music Festival aimed to uplift the Manganiyars, providing them with a platform to shine. This initiative was a step toward creating economic opportunities while fostering cultural pride.
The festival's impact extended beyond the stage. It served as a catalyst for social and economic development in the region. By bringing together artists and audiences, it created a sense of community and belonging. The festival was a reminder that culture can be a powerful force for change.
As the night unfolded, the audience was treated to a rich tapestry of performances. Each artist brought their unique flair, creating a mosaic of sound that celebrated Rajasthan's diversity. The festival was a living testament to the resilience of the Manganiyars, who have preserved their traditions against the tides of modernity.
The Rohidi Music Festival was not just an event; it was a movement. It was a celebration of identity, heritage, and the unbreakable spirit of Rajasthan. The festival's success set a benchmark for future initiatives aimed at promoting the region's artistic legacy.
In a world that often overlooks the importance of cultural heritage, the Rohidi Music Festival stood as a beacon of hope. It reminded us that music is a universal language, capable of transcending barriers and uniting people. The festival was a call to action, urging everyone to appreciate and preserve the rich cultural treasures that define our identities.
As the final notes faded into the night, the audience left with hearts full of joy and minds buzzing with inspiration. The Rohidi Music Festival was a journey into the soul of Rajasthan, a celebration of its past, present, and future. It was a reminder that in the rhythm of life, music is the heartbeat that keeps us connected.
Mark your calendars for next year. The Rohidi Music Festival promises to be an extraordinary journey into the heart of Rajasthan’s heritage, hospitality, and artistry. Together, let’s celebrate the living history of the Manganiyars and take a step toward preserving our nation’s cultural treasures.
The festival transformed the enchanting sand dunes of Rohidi into a pulsating arena of soulful rhythms. Over 400 Manganiyar artists graced the stage, their voices echoing through the desert, weaving stories of love, loss, and life. The air was thick with anticipation as the sun dipped below the horizon, casting a golden hue over the landscape.
As the festival commenced, the National Anthem resonated through the crowd, uniting everyone in a moment of shared pride. This was followed by the stirring performance of "Dharti Dhora Ri," a song that encapsulates the essence of Rajasthan. The melodies were not just sounds; they were the heartbeat of a culture that thrives on storytelling.
The Manganiyars are the custodians of Rajasthan's musical heritage. Their performances are a bridge to the past, echoing the voices of ancestors who sang to celebrate births, weddings, and harvests. Each note played on traditional instruments like the khartal and dholak was a reminder of the region's rich folklore. The festival was a vivid reminder that music is not merely entertainment; it is a vital thread in the fabric of life.
Among the highlights were spellbinding performances by groups like Virasat Lok Sansthan and the Joga Dhol Party from Bisala. They captivated the audience with their energy and passion. The iconic track “Ghani Re Ghani Khamba” from the movie Padmavat resonated deeply, reminding everyone of the power of music to evoke emotions and memories.
The festival also featured renowned artists, including Padma Shri awardees Ustad Sakar Khan's family and Ustad Lakha Khan. Their presence added gravitas to the event, showcasing the depth of talent within the Manganiyar community. Each performance was a masterclass in artistry, blending tradition with innovation.
Vinay Singhal, the CEO of STAGE OTT, articulated the festival's mission. It was not just about showcasing talent; it was about empowering local communities. The Rohidi Music Festival aimed to uplift the Manganiyars, providing them with a platform to shine. This initiative was a step toward creating economic opportunities while fostering cultural pride.
The festival's impact extended beyond the stage. It served as a catalyst for social and economic development in the region. By bringing together artists and audiences, it created a sense of community and belonging. The festival was a reminder that culture can be a powerful force for change.
As the night unfolded, the audience was treated to a rich tapestry of performances. Each artist brought their unique flair, creating a mosaic of sound that celebrated Rajasthan's diversity. The festival was a living testament to the resilience of the Manganiyars, who have preserved their traditions against the tides of modernity.
The Rohidi Music Festival was not just an event; it was a movement. It was a celebration of identity, heritage, and the unbreakable spirit of Rajasthan. The festival's success set a benchmark for future initiatives aimed at promoting the region's artistic legacy.
In a world that often overlooks the importance of cultural heritage, the Rohidi Music Festival stood as a beacon of hope. It reminded us that music is a universal language, capable of transcending barriers and uniting people. The festival was a call to action, urging everyone to appreciate and preserve the rich cultural treasures that define our identities.
As the final notes faded into the night, the audience left with hearts full of joy and minds buzzing with inspiration. The Rohidi Music Festival was a journey into the soul of Rajasthan, a celebration of its past, present, and future. It was a reminder that in the rhythm of life, music is the heartbeat that keeps us connected.
Mark your calendars for next year. The Rohidi Music Festival promises to be an extraordinary journey into the heart of Rajasthan’s heritage, hospitality, and artistry. Together, let’s celebrate the living history of the Manganiyars and take a step toward preserving our nation’s cultural treasures.