Rethinking Agriculture: A Call for Sustainable Practices in the EU

January 14, 2025, 5:30 pm
ProVeg International
ProVeg International
CorporateEnvironmentalFoodTechFutureHealthTechIndustryPersonalProductPublicSociety
Location: Germany, Berlin
Employees: 51-200
Founded date: 2017
The landscape of agriculture is changing. The call for sustainable practices is louder than ever. ProVeg International has stepped into the spotlight, urging the European Union to rethink its agricultural subsidies. The message is clear: prioritize sustainable crop production. This is not just a suggestion; it’s a necessity.

The EU’s common agricultural policy (CAP) has long been a double-edged sword. On one side, it supports farmers. On the other, it often fuels practices that harm the environment. Deforestation, soil degradation, and greenhouse gas emissions are just a few of the shadows cast by traditional farming methods. ProVeg argues that the current system creates a vicious cycle. Unsustainable practices lead to more harm, which then calls for even more intensive farming. It’s a hamster wheel of destruction.

ProVeg’s policy brief outlines a new path. It advocates for “true-cost accounting” in food production. This means considering the environmental impact and the societal costs of unhealthy diets. If subsidies reflected these true costs, funds would shift towards organic and regenerative farming. Imagine a world where farmers are rewarded for nurturing the land rather than depleting it. This is the vision ProVeg paints.

The brief doesn’t stop at subsidies. It calls for a dedicated grant fund to help farmers diversify their crops. It emphasizes the need for improved access to capital. Farmers should not be shackled by financial constraints when trying to adopt sustainable practices. Knowledge and infrastructure are also crucial. Farmers need support to make the transition.

Public procurement policies could play a significant role. By setting minimum requirements for plant-based and organic foods, the demand for sustainable produce would rise. Lower VAT rates on these products would further incentivize consumers. This is a win-win scenario. Farmers thrive, and consumers benefit from healthier options.

But the conversation doesn’t end there. EIT Food’s Protein Diversification Think Tank has also entered the fray. Their recent white paper highlights the need for resilience in farming. It calls for a narrative around protein diversification. Farmers must adapt to changing demands. This means exploring new business models and investing in research. The future of farming hinges on innovation.

The stakes are high. Agricultural policies must prioritize sustainability. This is not just about food production; it’s about restoring ecosystems. It’s about ensuring that agriculture and nature can coexist. The power lies in the hands of EU policymakers. They can channel the vast EU budget into environmentally friendly practices. The time for action is now.

Meanwhile, in the world of plant-based media, vegconomist is undergoing a transformation. Key management changes signal a new chapter. Florian Schmitt and Uta Mosecker are stepping down, making way for Vera Oswald as Co-Director alongside Peter Link. This shift brings fresh energy and perspective to the publication.

Vegconomist has carved a niche since its inception in 2018. It serves as a vital resource for professionals in the plant-based sector. With Oswald’s experience in stakeholder relations and project management, the publication is poised for growth. Her background in sustainability communication aligns perfectly with vegconomist’s mission.

The new leadership aims to enhance editorial content and expand advertising opportunities. The economic landscape has been rocky, with rising costs impacting operations. To adapt, vegconomist plans to introduce subscription options for readers. This new revenue stream will help stabilize finances while continuing to deliver quality content.

Operational efficiency is also on the agenda. Modern tools will streamline workflows, allowing the team to focus on what matters most: engaging content. However, not all changes are easy. The Spanish version of vegconomist will be paused until further notice, a tough but necessary decision.

The company is committed to social responsibility. It already offers flexible working conditions and has increased vacation entitlements. Oswald envisions a progressive corporate structure. Topics like purpose ownership and employee participation are on the table. This approach not only benefits employees but also aligns with the company’s public-interest values.

As the agricultural landscape shifts, so too does the media that covers it. Vegconomist’s evolution reflects the growing importance of plant-based practices. The future is bright for those willing to adapt.

In conclusion, the call for sustainable agriculture is urgent. ProVeg’s recommendations offer a roadmap for change. The EU must act decisively to reshape its agricultural policies. At the same time, the media landscape is evolving. Vegconomist’s management changes signal a commitment to innovation and growth. Together, these movements can pave the way for a more sustainable future. The seeds of change are being sown. It’s time to nurture them.