CHiQ and Changhong: The Titans of Smart Home Innovation at CES 2025

January 10, 2025, 10:43 am
IDG (International Data Group)
IDG (International Data Group)
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Location: United States, Massachusetts, Needham
Employees: 1001-5000
Founded date: 1964
In the bustling halls of CES 2025, two brands stood out like beacons of innovation: CHiQ and Changhong. Both companies showcased their latest advancements in smart home technology, capturing the attention of industry insiders and consumers alike. The event, held in Las Vegas, served as a stage for these giants to display their commitment to revolutionizing everyday living through artificial intelligence.

CHiQ, a premium brand under Changhong, made waves by being named one of the "Global Smart Home Brands Top 10" by the International Data Group (IDG). This accolade is not just a trophy; it’s a testament to CHiQ's rapid ascent in the global market since its international debut in 2017. The brand embodies the slogan "Smart with Style," merging functionality with aesthetic appeal. With a presence in over 40 countries, CHiQ is on a mission to redefine smart living.

At CES, CHiQ unveiled a suite of AI-driven products that promise to enhance the user experience. The highlight? The first-ever AI TV and the impressive 100-inch CHiQ AI Wallpaper TV. These devices are not just screens; they are gateways to personalized entertainment, powered by the advanced CHiQ Canghai Intelligent Agent. This technology learns user preferences, making every viewing experience unique.

But CHiQ didn’t stop at televisions. The company introduced an AI refrigerator designed to minimize noise and eliminate defrost issues. Imagine a fridge that knows when to be quiet, ensuring your kitchen remains a sanctuary of peace. The AI air conditioner is another marvel, boasting a 40% reduction in energy consumption while maximizing comfort. It’s like having a personal climate control expert in your home.

The CHiQ Ozone Supreme Care Washer & Dryer Pair also made its debut, promising efficient washing and instant drying. This appliance doesn’t just clean clothes; it cares for them, ensuring longevity and freshness. The CHiQ Smart Home System ties everything together, integrating proactive services and energy efficiency. Users can save up to 20% on energy bills, making smart living not just intelligent but economical.

On the other hand, Changhong showcased its own impressive lineup of AI innovations. The company’s commitment to merging technology with lifestyle features was evident in its smart TVs, refrigerators, air conditioners, and washer-dryer pairs. The AI TV models, equipped with the Canghai Intelligent Agent, offer superior interactivity and personalized services. It’s not just about watching TV; it’s about engaging with it.

Changhong’s AI refrigerators also caught the eye, boasting features that adjust noise levels based on user proximity. This means a quieter kitchen experience, allowing families to enjoy their time together without the hum of appliances. The air conditioners, with AI-driven controls, ensure optimal comfort while slashing energy usage by up to 40%. It’s a win-win for both comfort and the environment.

The Ozone Supreme Care Washer & Dryer Pair from Changhong promises top-tier performance, ensuring clothes are not just clean but treated with care. The company’s smart home system is tailored to individual family needs, integrating security, privacy, and energy efficiency. Families can achieve significant energy savings, making smart technology accessible and beneficial.

Both brands have embraced the growing popularity of winter sports, using strategic partnerships to enhance their global visibility. CHiQ has aligned itself with high-profile athletes and events, including the FIS Ski World Cup. This sponsorship strategy has not only elevated the brand’s image but also deepened consumer engagement. In 2024, CHiQ reported remarkable growth, with European sales up over 30% and Australia seeing a 40% increase. Such figures speak volumes about the brand’s expanding footprint.

Changhong, too, has made strides in international markets. The company was recently valued at approximately USD 32.5 billion, ranking among Asia's most valuable brands. This recognition underscores Changhong's leadership in the consumer electronics sector and its commitment to pushing the boundaries of innovation.

As both CHiQ and Changhong look to the future, their focus remains on enhancing the global consumer experience. They aim to provide intelligent lifestyle solutions that are not just convenient but transformative. The smart home is no longer a distant dream; it’s a reality being shaped by these industry leaders.

In conclusion, CES 2025 was more than just a showcase of gadgets; it was a glimpse into the future of living. CHiQ and Changhong are at the forefront of this revolution, blending technology with everyday life. Their innovations promise to make homes smarter, more efficient, and ultimately, more enjoyable. As they continue to expand their reach and refine their offerings, one thing is clear: the era of smart living is just beginning.