Funding Waves: The Rise of Sustainable and Digital Solutions in India

December 24, 2024, 5:51 am
IP Ventures
IP Ventures
Location: India, Haryana, Gurugram
Employees: 11-50
Founded date: 2018
In the bustling landscape of Indian startups, two companies stand out: SustVest and MBG Card. Both are riding the wave of innovation, each carving a niche in sustainable investments and digital transformation for small and medium enterprises (SMEs). Their recent funding rounds reflect a growing trend in the Indian market—investors are keen to back solutions that promise not just profit, but also purpose.

SustVest, a sustainable investment platform, recently secured $1.7 million in a pre-Series A funding round. This funding was led by Inflection Point Ventures (IPV) and Antler, with participation from several other investors. The money will fuel SustVest’s ambitious plans to expand its operations. Think of it as planting seeds in fertile soil. The company aims to purchase solar projects, enhance its marketing strategies, and fortify its operational backbone.

Founded by Devansh Shah and Hardik Bhatia, SustVest is not just another investment platform. It focuses on renewable energy, a sector that is gaining momentum as the world shifts towards sustainability. The numbers speak volumes. With 9.3 MW of solar installations, SustVest has increased its Assets Under Management (AUM) significantly. It has generated over Rs 5.7 crore in energy revenue and reduced carbon emissions by a staggering 94 lakh kg. This is not just business; it’s a movement towards a greener future.

SustVest offers a unique proposition. It provides commercial and industrial (C&I) customers access to free solar projects at reduced tariffs. This dual benefit—environmental impact and financial savings—attracts a diverse clientele. Notable names like Lodha Group and Hitachi are already on board. They are not just investing in solar energy; they are investing in a sustainable future.

On the other side of the spectrum lies MBG Card, a SaaS company that is revolutionizing digital transformation for SMEs. With a recent funding round of INR 2.72 crore, also led by IPV, MBG Card is set to enhance its marketing efforts and product development. The digital transformation market is booming, projected to reach $1.5 trillion by 2025. MBG Card is positioning itself as a key player in this growth.

Founded by Abhinavv Dubeyy, MBG Card simplifies the digital landscape for non-tech-savvy SMEs. It enables businesses to establish an online presence, manage customer reviews, and automate marketing—all at a fraction of traditional costs. Imagine a bridge connecting local businesses to the vast digital world. That’s what MBG Card is building.

Operating from Jabalpur, Madhya Pradesh, MBG Card serves over 10,000 businesses, both locally and internationally. Its tools are designed to ease the digital adoption process, making it accessible and affordable. With thousands of new clients joining monthly, the company is on a rapid growth trajectory. The demand for cost-effective digital solutions is surging, especially with over 63 million SMEs in India.

Both SustVest and MBG Card highlight a crucial trend: the shift towards sustainable and digital solutions. Investors are increasingly drawn to companies that not only promise financial returns but also contribute positively to society. This is the new gold standard in investment.

The funding landscape in India is evolving. Investors are looking for companies that align with global trends—sustainability and digital transformation. SustVest and MBG Card are prime examples of this shift. They are not just chasing profits; they are chasing impact.

As the world grapples with climate change, companies like SustVest are essential. They are at the forefront of the renewable energy revolution. Their approach to sustainable investments is not just innovative; it’s necessary. The reduction in carbon emissions is a testament to their commitment to the environment.

Meanwhile, MBG Card is addressing a different challenge. The digital divide among SMEs is a significant barrier to growth. By providing affordable digital solutions, MBG Card empowers businesses to thrive in a competitive landscape. It’s about leveling the playing field, giving every business a chance to succeed.

The intersection of sustainability and digital transformation is where the future lies. As more companies emerge in these sectors, the potential for growth is immense. Investors are keen to support this evolution, recognizing that the next wave of innovation will come from those who prioritize purpose alongside profit.

In conclusion, SustVest and MBG Card are not just startups; they are pioneers in their respective fields. Their recent funding rounds signify a broader trend in the Indian market—an appetite for solutions that are both sustainable and digital. As they continue to grow, they will undoubtedly inspire a new generation of entrepreneurs to follow suit. The future is bright, and it’s powered by innovation.