Askable: The Future of Research Insights Takes Flight with A$22 Million Funding
December 17, 2024, 10:45 am
In the fast-paced world of product development, speed and accuracy are king. Enter Askable, a game-changing platform that has just secured A$22 million in Series A funding. This Brisbane-based company is not just another startup; it’s a beacon of innovation in the realm of user research and insights. With this fresh capital, Askable is poised to redefine how businesses gather and utilize user feedback.
Founded in 2017 by John Goleby, Scott Goleby, and Andreas Zhou, Askable emerged from an agency incubator with a vision. The founders recognized a gap in the market—a need for rapid, reliable insights that could guide product decisions. Traditional research methods often felt like navigating a maze. Slow, cumbersome, and fraught with obstacles, they left teams frustrated and products at risk. Askable aims to change that narrative.
The company’s platform connects enterprises with top-tier researchers and rigorously vetted participants. It combines human expertise with artificial intelligence, creating a powerful tool for insight delivery. Think of it as a bridge between businesses and their users, built to withstand the pressures of modern demands. This dual approach allows product teams to gather deep insights quickly, enabling them to make informed decisions without the usual bottlenecks.
The recent funding round was led by Airtree Ventures, a significant player in the investment landscape. This marks Askable’s first external investment, a testament to its growth and potential. The funds will be used to scale operations, enhance technology, and attract global talent. With offices now in Brisbane, London, and Chicago, Askable is not just a local success story; it’s a global contender.
In a world where the greatest brands sometimes launch products that miss the mark, Askable’s mission is clear. It seeks to eliminate the guesswork from product development. By providing a streamlined process for gathering user insights, it empowers teams to build what users truly want. The stakes are high, and the pressure is on. Askable is here to help navigate those waters.
The company’s approach is particularly relevant in today’s landscape. Many organizations are drowning in a sea of DIY research tools that promise efficiency but often lead to clutter and confusion. Askable cuts through that noise. It offers a clear, focused solution that prioritizes user insights. This is not just about collecting data; it’s about transforming that data into actionable strategies.
With over 600 of the world’s biggest brands already leveraging Askable’s platform, the demand for its services is evident. Companies are recognizing the value of deep user insights. They understand that informed decisions lead to better products and, ultimately, happier customers. Askable’s platform is the compass guiding them through the fog of uncertainty.
The infusion of A$22 million will supercharge Askable’s growth trajectory. It will allow the company to invest in new technologies that enhance its research capabilities. The integration of AI into the research process is particularly exciting. It promises to deliver insights faster and with greater accuracy. This is the future of research—where human intuition meets machine efficiency.
As Askable prepares to scale, it remains committed to its core mission: to deliver critical information when it’s needed most. Product leaders will be equipped with the evidence they need to move forward confidently. In a landscape where every decision counts, this is invaluable.
The founders’ journey from a local startup to a global player is inspiring. Askable’s success story is a reminder that innovation often comes from recognizing a problem and daring to solve it. The company has not only filled a gap in the market but has also set a new standard for how research is conducted.
As the dust settles on this funding round, the excitement is palpable. Askable is on the brink of something big. The potential to reshape the user research landscape is within reach. With a clear vision and a robust platform, the company is ready to take on the world.
In conclusion, Askable is more than just a research platform; it’s a catalyst for change. The recent A$22 million funding is a stepping stone toward a future where user insights are at the forefront of product development. As businesses strive to meet the ever-evolving needs of their customers, Askable stands ready to lead the charge. The journey has just begun, and the possibilities are endless.
Founded in 2017 by John Goleby, Scott Goleby, and Andreas Zhou, Askable emerged from an agency incubator with a vision. The founders recognized a gap in the market—a need for rapid, reliable insights that could guide product decisions. Traditional research methods often felt like navigating a maze. Slow, cumbersome, and fraught with obstacles, they left teams frustrated and products at risk. Askable aims to change that narrative.
The company’s platform connects enterprises with top-tier researchers and rigorously vetted participants. It combines human expertise with artificial intelligence, creating a powerful tool for insight delivery. Think of it as a bridge between businesses and their users, built to withstand the pressures of modern demands. This dual approach allows product teams to gather deep insights quickly, enabling them to make informed decisions without the usual bottlenecks.
The recent funding round was led by Airtree Ventures, a significant player in the investment landscape. This marks Askable’s first external investment, a testament to its growth and potential. The funds will be used to scale operations, enhance technology, and attract global talent. With offices now in Brisbane, London, and Chicago, Askable is not just a local success story; it’s a global contender.
In a world where the greatest brands sometimes launch products that miss the mark, Askable’s mission is clear. It seeks to eliminate the guesswork from product development. By providing a streamlined process for gathering user insights, it empowers teams to build what users truly want. The stakes are high, and the pressure is on. Askable is here to help navigate those waters.
The company’s approach is particularly relevant in today’s landscape. Many organizations are drowning in a sea of DIY research tools that promise efficiency but often lead to clutter and confusion. Askable cuts through that noise. It offers a clear, focused solution that prioritizes user insights. This is not just about collecting data; it’s about transforming that data into actionable strategies.
With over 600 of the world’s biggest brands already leveraging Askable’s platform, the demand for its services is evident. Companies are recognizing the value of deep user insights. They understand that informed decisions lead to better products and, ultimately, happier customers. Askable’s platform is the compass guiding them through the fog of uncertainty.
The infusion of A$22 million will supercharge Askable’s growth trajectory. It will allow the company to invest in new technologies that enhance its research capabilities. The integration of AI into the research process is particularly exciting. It promises to deliver insights faster and with greater accuracy. This is the future of research—where human intuition meets machine efficiency.
As Askable prepares to scale, it remains committed to its core mission: to deliver critical information when it’s needed most. Product leaders will be equipped with the evidence they need to move forward confidently. In a landscape where every decision counts, this is invaluable.
The founders’ journey from a local startup to a global player is inspiring. Askable’s success story is a reminder that innovation often comes from recognizing a problem and daring to solve it. The company has not only filled a gap in the market but has also set a new standard for how research is conducted.
As the dust settles on this funding round, the excitement is palpable. Askable is on the brink of something big. The potential to reshape the user research landscape is within reach. With a clear vision and a robust platform, the company is ready to take on the world.
In conclusion, Askable is more than just a research platform; it’s a catalyst for change. The recent A$22 million funding is a stepping stone toward a future where user insights are at the forefront of product development. As businesses strive to meet the ever-evolving needs of their customers, Askable stands ready to lead the charge. The journey has just begun, and the possibilities are endless.