The Standard's Bold Expansion: A New Era in Hospitality
December 16, 2024, 11:11 am
The hospitality landscape is evolving. The Standard Hotels brand is at the forefront of this transformation. With recent openings in Singapore and Bangkok, The Standard is redefining urban retreats. It’s not just about a place to stay; it’s about an experience.
The Standard, Singapore opened its doors on December 15, 2024. This marks the brand's fifth property in the Asia Pacific region. Nestled on Orange Grove Road, it’s a stylish sanctuary amid the city’s hustle. The hotel boasts 143 rooms, each designed with care. Guests are treated to stunning views of the skyline and lush greenery. It’s a breath of fresh air in a concrete jungle.
The design is a collaboration between Standard International’s in-house team and the Ministry of Design. The result? A seamless blend of East and West. This hotel is more than a place to rest; it’s a cultural exchange hub. Just steps away, guests can explore the iconic Botanic Gardens or the bustling Orchard Road.
The culinary scene at The Standard, Singapore is a feast for the senses. Kaya, the signature restaurant, reimagines the Izakaya experience. It’s a bold fusion of Japanese flavors and local ingredients. Think nigiri, maki rolls, and robatayaki, all presented with artistic flair. The adjacent Kaya Bar adds a nightlife element, perfect for evening escapades.
On the ground floor, Café Standard buzzes with energy. It’s a neighborhood spot serving all-day American fare. Natural wines and craft beers complement the menu, creating a vibrant atmosphere. This isn’t just a hotel; it’s a community hub.
Meanwhile, The StandardX brand is making waves in Bangkok. The StandardX, Bangkok Phra Arthit opened in November 2024. This hotel embraces the city’s vibrant art scene. It’s located in a historic district, surrounded by creativity. The hotel features a rotating art gallery, showcasing local and international artists.
Designed in collaboration with Studio Freehand, The StandardX offers minimalist rooms. Each of the 62 guest rooms ranges from cozy to spacious. They reflect Bangkok’s raw spirit while providing modern comforts. Guests can enjoy stunning river views, immersing themselves in the local culture.
Dining at The StandardX is an adventure. BANG, the all-day Thai restaurant, offers a fresh take on traditional dishes. Local ingredients shine in every bite. The menu features delights like Grilled Chicken with Roti and Pong-Neng Fried Mussels. The Box, a retail concept store, adds another layer of local flavor. It offers curated essentials and snacks, perfect for travelers on the go.
The Roof, a rooftop pool bar, is a highlight. It serves Mexican-inspired cuisine against a backdrop of breathtaking river views. This space is designed for relaxation and socializing, making it a perfect spot to unwind.
Both hotels emphasize sustainability. The StandardX partners with local coffee growers, supporting the community. This commitment to the environment resonates with today’s conscious travelers.
Promotions are enticing. The Standard, Singapore offers a 15% discount on room rates and 20% off dining. Guests can book until December 30, 2024, for stays through June 30, 2025. The StandardX, Bangkok Phra Arthit offers similar deals, with rates starting at THB 3,799++. These offers make luxury accessible.
The Standard brand is not just expanding; it’s evolving. Each property tells a story. They invite guests to immerse themselves in local culture while enjoying modern comforts. The Standard is carving a niche in the competitive hospitality market.
In a world where travel is often transactional, The Standard is different. It focuses on creating memorable experiences. Each hotel is a canvas, painted with local culture and global influences.
As travelers seek unique experiences, The Standard is poised to meet this demand. The blend of design, culinary excellence, and cultural immersion sets it apart. It’s not just about where you stay; it’s about how you feel.
The future looks bright for The Standard. With each new opening, it redefines what a hotel can be. It’s a place to connect, explore, and indulge. The Standard is not just a brand; it’s a movement in hospitality.
In conclusion, The Standard’s recent openings in Singapore and Bangkok are more than just new hotels. They represent a shift in how we view travel and hospitality. These urban sanctuaries offer a blend of luxury, culture, and community. The Standard is not just building hotels; it’s building experiences. As the brand continues to grow, it will undoubtedly leave a lasting mark on the hospitality industry.
The Standard, Singapore opened its doors on December 15, 2024. This marks the brand's fifth property in the Asia Pacific region. Nestled on Orange Grove Road, it’s a stylish sanctuary amid the city’s hustle. The hotel boasts 143 rooms, each designed with care. Guests are treated to stunning views of the skyline and lush greenery. It’s a breath of fresh air in a concrete jungle.
The design is a collaboration between Standard International’s in-house team and the Ministry of Design. The result? A seamless blend of East and West. This hotel is more than a place to rest; it’s a cultural exchange hub. Just steps away, guests can explore the iconic Botanic Gardens or the bustling Orchard Road.
The culinary scene at The Standard, Singapore is a feast for the senses. Kaya, the signature restaurant, reimagines the Izakaya experience. It’s a bold fusion of Japanese flavors and local ingredients. Think nigiri, maki rolls, and robatayaki, all presented with artistic flair. The adjacent Kaya Bar adds a nightlife element, perfect for evening escapades.
On the ground floor, Café Standard buzzes with energy. It’s a neighborhood spot serving all-day American fare. Natural wines and craft beers complement the menu, creating a vibrant atmosphere. This isn’t just a hotel; it’s a community hub.
Meanwhile, The StandardX brand is making waves in Bangkok. The StandardX, Bangkok Phra Arthit opened in November 2024. This hotel embraces the city’s vibrant art scene. It’s located in a historic district, surrounded by creativity. The hotel features a rotating art gallery, showcasing local and international artists.
Designed in collaboration with Studio Freehand, The StandardX offers minimalist rooms. Each of the 62 guest rooms ranges from cozy to spacious. They reflect Bangkok’s raw spirit while providing modern comforts. Guests can enjoy stunning river views, immersing themselves in the local culture.
Dining at The StandardX is an adventure. BANG, the all-day Thai restaurant, offers a fresh take on traditional dishes. Local ingredients shine in every bite. The menu features delights like Grilled Chicken with Roti and Pong-Neng Fried Mussels. The Box, a retail concept store, adds another layer of local flavor. It offers curated essentials and snacks, perfect for travelers on the go.
The Roof, a rooftop pool bar, is a highlight. It serves Mexican-inspired cuisine against a backdrop of breathtaking river views. This space is designed for relaxation and socializing, making it a perfect spot to unwind.
Both hotels emphasize sustainability. The StandardX partners with local coffee growers, supporting the community. This commitment to the environment resonates with today’s conscious travelers.
Promotions are enticing. The Standard, Singapore offers a 15% discount on room rates and 20% off dining. Guests can book until December 30, 2024, for stays through June 30, 2025. The StandardX, Bangkok Phra Arthit offers similar deals, with rates starting at THB 3,799++. These offers make luxury accessible.
The Standard brand is not just expanding; it’s evolving. Each property tells a story. They invite guests to immerse themselves in local culture while enjoying modern comforts. The Standard is carving a niche in the competitive hospitality market.
In a world where travel is often transactional, The Standard is different. It focuses on creating memorable experiences. Each hotel is a canvas, painted with local culture and global influences.
As travelers seek unique experiences, The Standard is poised to meet this demand. The blend of design, culinary excellence, and cultural immersion sets it apart. It’s not just about where you stay; it’s about how you feel.
The future looks bright for The Standard. With each new opening, it redefines what a hotel can be. It’s a place to connect, explore, and indulge. The Standard is not just a brand; it’s a movement in hospitality.
In conclusion, The Standard’s recent openings in Singapore and Bangkok are more than just new hotels. They represent a shift in how we view travel and hospitality. These urban sanctuaries offer a blend of luxury, culture, and community. The Standard is not just building hotels; it’s building experiences. As the brand continues to grow, it will undoubtedly leave a lasting mark on the hospitality industry.