Navigating the Future: Design Education and Economic Trends in Scotland

December 5, 2024, 4:23 pm
EY
EY
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In a world where change is the only constant, two narratives emerge: the rise of design education in India and the economic fluctuations in Scotland. Both stories reflect the pulse of innovation and the challenges of adaptation.

AND Academy, a beacon of design upskilling in New Delhi, is set to host its second Alumni & Learners’ Meet, aptly named "AND Social: A Toast to Tomorrow." This event is more than just a gathering; it’s a celebration of creativity and ambition. Scheduled for December 14, 2024, it promises a day filled with insights, networking, and a convocation ceremony.

The academy, backed by the Indian Institute of Art and Design, has carved a niche in the design education landscape. It offers courses in UI/UX Design, Graphic Design, Interior Design, and Motion Graphics. Unlike traditional institutions, AND Academy thrives on interactive, project-based learning. It transforms the virtual classroom into a dynamic studio environment, fostering creativity and collaboration.

At the heart of the event is keynote speaker Shyam Attreya, a UX Design Manager at Ernst & Young. He will share wisdom on staying relevant in a rapidly evolving industry. His insights will guide aspiring designers through the maze of diverse working cultures. Following his address, a panel discussion will delve into the industry's expectations from early-stage design professionals. This dialogue will feature notable figures from various sectors, including creative directors and brand architects.

The academy’s co-founder, Dr. Jitin Chadha, emphasizes the diverse backgrounds of its learners. Commerce graduates are now exploring interior design, while former assurance associates are diving into graphic design. This melting pot of experiences fuels curiosity and passion. The meet aims to unite these individuals, creating a vibrant community of design enthusiasts.

As the event approaches, AND Academy also opens its doors for new admissions. The next batch of learners will embark on their design journeys, equipped with the skills to think like designers. The academy has already impacted over 450 learners, a testament to its innovative approach to education.

Meanwhile, across the globe, Scotland's economic landscape tells a different story. The EY ITEM Club Scottish Forecast reveals a slowdown in growth. After a robust first half of 2024, the economy is expected to expand by only 0.7% for the year, trailing behind the UK average of 0.9%. This dip raises questions about the sustainability of Scotland's economic momentum.

The forecast highlights a mixed bag of growth contributors. While production and service sectors initially thrived, the rapid consumer-facing growth of Q1 has faltered. Construction struggles loom large, casting shadows over future prospects. Yet, there are glimmers of hope. Major cities like Edinburgh and Glasgow are projected to see growth rates of 1.8% and 1.7% respectively between 2025 and 2029. Urban areas are poised to drive economic development, fueled by private services and healthcare sectors.

However, the rural regions face a different reality. The forecast indicates a decline in the working-age population across 21 of Scotland's 32 local authority areas. This demographic shift poses a significant challenge for rural economies. Areas like Eilean Siar and Dumfries and Galloway are expected to see annual declines of 0.9% and 0.7%, respectively.

Aberdeen, once a thriving hub due to the oil and gas industry, now grapples with job losses. The city has shed nearly 18,000 jobs since 2010, a staggering 10% of its workforce. In contrast, Aberdeenshire has seen modest growth, highlighting the uneven economic landscape.

The high rate of economic inactivity in Scotland, currently at 23.7%, adds another layer of complexity. This figure exceeds the UK average and underscores the need for policies that stimulate workforce participation. Reducing economic inactivity is crucial for long-term growth, not just for Scotland but for the entire UK.

As the Scottish Government prepares its budget, the economic forecast reveals a fragile landscape. Businesses face a conundrum: rising costs versus the need for investment. The balance between maintaining profitability and fostering growth is delicate.

In both narratives, the themes of adaptation and resilience emerge. AND Academy embodies the spirit of innovation in education, preparing designers for a future filled with possibilities. Meanwhile, Scotland's economic forecast serves as a reminder of the challenges that lie ahead.

The design community in India and the economic landscape in Scotland may seem worlds apart, yet they share a common thread. Both are navigating change, seeking opportunities in uncertainty. As the world evolves, so too must we. The future belongs to those who embrace change, whether through education or economic adaptation.

In conclusion, the stories of AND Academy and Scotland's economy are intertwined in the broader narrative of progress. One champions creativity and skill development, while the other grapples with economic realities. Together, they paint a picture of a world in flux, where the only certainty is change. Embracing this change is not just an option; it’s a necessity for survival and growth.