The Electric Revolution: Ather Energy and PURE EV Forge Ahead
November 20, 2024, 11:24 am
Location: India, Karnataka, Bangalore
Employees: 1001-5000
Founded date: 2013
Total raised: $932.21M
The electric vehicle (EV) landscape is evolving rapidly. Two companies, Ather Energy and PURE EV, are leading the charge in different arenas. Ather Energy is doubling down on research and development, while PURE EV is expanding its reach into new markets. Both strategies highlight the growing importance of electric mobility in a world increasingly focused on sustainability.
Ather Energy has announced a bold investment of ₹750 crore in research and development. This move is not just a financial commitment; it’s a strategic play in a fiercely competitive market. The electric scooter segment is buzzing with activity, and Ather aims to carve out a significant niche. The company understands that software is the backbone of modern electric vehicles.
In fiscal 2023-24, software sales accounted for 6% of Ather's total revenue. This figure is expected to grow as the company enhances its software ecosystem. The EBITDA margin of 56% on software sales shows that this is not just a side project; it’s a vital revenue stream. Ather’s advanced Atherstack features have already attracted a loyal customer base. Nearly 90% of buyers have opted for these features, and over 60% engage with connected software at least once a week.
The software capabilities of electric vehicles are crucial. Unlike traditional internal combustion engine (ICE) vehicles, EVs rely heavily on software for safety, performance, and user experience. Atherstack 6.0, the latest version of Ather’s software, boasts 64 features. These range from navigation to real-time safety interventions. Features like SkidControl and Emergency Stop Signal exemplify how software can enhance rider safety.
Moreover, Ather’s software ecosystem is designed to learn and adapt. By analyzing data from various sources, including the Ather app and charging infrastructure, the company can refine its products continuously. This data-driven approach allows for personalized experiences, such as the Trip Planner feature, which helps users optimize their commutes.
On the other side of the globe, PURE EV is making waves in the Middle East and Africa. The company has partnered with Arva Electric Vehicles Manufacturing LLC to distribute electric motorcycles in these emerging markets. This partnership is a strategic move to tap into the growing demand for sustainable mobility solutions.
PURE EV plans to supply an initial batch of 50,000 units of its flagship models, the ecoDryft and eTryst X. This initial phase will pave the way for an annual supply increase to 60,000 units. The Middle East and Africa are ripe for electric vehicle adoption, driven by rising gasoline prices and a push for eco-friendly alternatives.
The UAE electric two-wheeler market is projected to grow at a CAGR of 9.11% from 2024 to 2031. This growth is fueled by the increasing accessibility of electric motorcycles and their efficiency compared to traditional vehicles. The partnership between PURE EV and Arva Electric is not just about sales; it’s about fostering a culture of sustainability in regions where electric mobility is gaining traction.
Both Ather Energy and PURE EV are navigating the electric revolution with distinct strategies. Ather is focused on enhancing its software capabilities to improve user experience and safety. In contrast, PURE EV is expanding its geographical footprint, bringing electric mobility to new consumers.
The electric vehicle market is not just about the vehicles themselves; it’s about the ecosystems that support them. Ather’s investment in R&D is a testament to the importance of software in the EV space. As electric vehicles become more sophisticated, the role of software will only grow.
Similarly, PURE EV’s partnership with Arva Electric highlights the importance of collaboration in expanding market reach. By working together, these companies can promote sustainable mobility solutions and reduce carbon emissions.
The future of transportation is electric. As more consumers embrace electric vehicles, companies like Ather Energy and PURE EV will play pivotal roles in shaping this landscape. Their strategies reflect a broader trend towards sustainability and innovation.
In conclusion, the electric vehicle market is at a crossroads. Ather Energy is investing heavily in software to enhance its offerings, while PURE EV is expanding its reach into new territories. Both companies are committed to promoting sustainable mobility solutions. As they forge ahead, they are not just selling vehicles; they are championing a movement towards a greener future. The road ahead is electric, and these companies are leading the way.
Ather Energy has announced a bold investment of ₹750 crore in research and development. This move is not just a financial commitment; it’s a strategic play in a fiercely competitive market. The electric scooter segment is buzzing with activity, and Ather aims to carve out a significant niche. The company understands that software is the backbone of modern electric vehicles.
In fiscal 2023-24, software sales accounted for 6% of Ather's total revenue. This figure is expected to grow as the company enhances its software ecosystem. The EBITDA margin of 56% on software sales shows that this is not just a side project; it’s a vital revenue stream. Ather’s advanced Atherstack features have already attracted a loyal customer base. Nearly 90% of buyers have opted for these features, and over 60% engage with connected software at least once a week.
The software capabilities of electric vehicles are crucial. Unlike traditional internal combustion engine (ICE) vehicles, EVs rely heavily on software for safety, performance, and user experience. Atherstack 6.0, the latest version of Ather’s software, boasts 64 features. These range from navigation to real-time safety interventions. Features like SkidControl and Emergency Stop Signal exemplify how software can enhance rider safety.
Moreover, Ather’s software ecosystem is designed to learn and adapt. By analyzing data from various sources, including the Ather app and charging infrastructure, the company can refine its products continuously. This data-driven approach allows for personalized experiences, such as the Trip Planner feature, which helps users optimize their commutes.
On the other side of the globe, PURE EV is making waves in the Middle East and Africa. The company has partnered with Arva Electric Vehicles Manufacturing LLC to distribute electric motorcycles in these emerging markets. This partnership is a strategic move to tap into the growing demand for sustainable mobility solutions.
PURE EV plans to supply an initial batch of 50,000 units of its flagship models, the ecoDryft and eTryst X. This initial phase will pave the way for an annual supply increase to 60,000 units. The Middle East and Africa are ripe for electric vehicle adoption, driven by rising gasoline prices and a push for eco-friendly alternatives.
The UAE electric two-wheeler market is projected to grow at a CAGR of 9.11% from 2024 to 2031. This growth is fueled by the increasing accessibility of electric motorcycles and their efficiency compared to traditional vehicles. The partnership between PURE EV and Arva Electric is not just about sales; it’s about fostering a culture of sustainability in regions where electric mobility is gaining traction.
Both Ather Energy and PURE EV are navigating the electric revolution with distinct strategies. Ather is focused on enhancing its software capabilities to improve user experience and safety. In contrast, PURE EV is expanding its geographical footprint, bringing electric mobility to new consumers.
The electric vehicle market is not just about the vehicles themselves; it’s about the ecosystems that support them. Ather’s investment in R&D is a testament to the importance of software in the EV space. As electric vehicles become more sophisticated, the role of software will only grow.
Similarly, PURE EV’s partnership with Arva Electric highlights the importance of collaboration in expanding market reach. By working together, these companies can promote sustainable mobility solutions and reduce carbon emissions.
The future of transportation is electric. As more consumers embrace electric vehicles, companies like Ather Energy and PURE EV will play pivotal roles in shaping this landscape. Their strategies reflect a broader trend towards sustainability and innovation.
In conclusion, the electric vehicle market is at a crossroads. Ather Energy is investing heavily in software to enhance its offerings, while PURE EV is expanding its reach into new territories. Both companies are committed to promoting sustainable mobility solutions. As they forge ahead, they are not just selling vehicles; they are championing a movement towards a greener future. The road ahead is electric, and these companies are leading the way.