The Rise of Digital Workers: 11x Secures $50 Million to Transform Sales Automation
November 12, 2024, 9:32 pm

Location: United Kingdom, England, London
Employees: 1-10
Founded date: 2023
Total raised: $76M
In the bustling tech landscape of San Francisco, a new player is making waves. 11x, a company at the forefront of AI-powered digital workers, has successfully raised $50 million in a Series B funding round led by the prestigious Andreessen Horowitz. This significant investment marks a pivotal moment in the evolution of sales automation, promising to reshape how revenue teams operate.
The traditional sales environment resembles a crowded highway, filled with vehicles—tools and software—clogging the lanes. Sales representatives often find themselves stuck in traffic, spending only 30% of their time selling. The remaining 70%? Lost to mundane tasks like data entry and system management. 11x aims to clear this congestion with its innovative digital workers, designed to take on the heavy lifting of sales processes.
Imagine a world where sales teams are no longer bogged down by software. Instead, they are empowered by digital workers that autonomously manage workflows. This is the vision of 11x. Their first two digital workers, Alice and Jordan, are already making headlines. Alice, the world’s first AI Sales Development Representative (SDR), handles campaigns, sources leads, and personalizes outreach. The results are impressive: response rates are three times higher than those achieved by traditional SDRs. Meanwhile, Jordan, a multilingual phone representative, operates around the clock, managing calls in over 30 languages and delivering lead responses up to ten times faster than human counterparts.
The latest development from 11x is Alice 2.0, a fully autonomous version of their original digital worker. This new iteration leverages first-party data and learns from every interaction, continuously improving its performance. It’s like having a tireless assistant that grows smarter with each task, freeing human workers to focus on strategic initiatives rather than repetitive chores.
The funding from Andreessen Horowitz is not just a financial boost; it’s a vote of confidence in 11x’s vision. The firm’s partner highlighted the transformative potential of 11x’s approach to sales automation. The company is not merely optimizing existing workflows; it’s creating a new paradigm for work itself. This shift is crucial as businesses seek to streamline operations and reduce costs in an increasingly competitive landscape.
11x is not resting on its laurels. Following a significant team expansion after their Series A funding in September, the company has acquired Opkit, an AI startup specializing in healthcare solutions. This acquisition is strategic, as it brings new talent and expertise to the development of Alice 2.0. The co-founders of Opkit, Sherwood Callaway and Justin Ko, will lead this initiative alongside 11x’s CTO, Prabhav Jain. This collaboration promises to enhance the capabilities of 11x’s digital workers, making them even more versatile and effective.
The company’s plans for the future are ambitious. Over the next year, 11x aims to launch multiple new AI agents, each designed to replace the work of eleven full-time employees. These agents will tackle a broader range of Go-to-Market (GTM) tasks, from lead management to pipeline analytics. The goal is clear: to redefine efficiency in sales and marketing.
As the digital workforce expands, the implications for businesses are profound. Companies can expect to see a significant reduction in operational costs and an increase in productivity. With digital workers handling routine tasks, human employees can focus on higher-value activities, such as building relationships and strategizing for growth. This shift could lead to a more engaged workforce, where employees feel empowered to contribute creatively rather than being bogged down by administrative burdens.
11x’s approach also raises questions about the future of work. As digital workers become more prevalent, what will happen to traditional roles in sales and marketing? The answer lies in adaptation. The workforce will need to evolve, embracing new skills and technologies. Companies that invest in training and development will be better positioned to thrive in this new landscape.
The backing of notable investors, including Benchmark, Quiet Capital, and industry pioneers, underscores the potential of 11x’s vision. These investors see the writing on the wall: the future of work is digital, and those who harness the power of AI will lead the charge.
In conclusion, 11x is not just another tech startup; it’s a harbinger of change in the sales landscape. With its recent funding and innovative digital workers, the company is poised to revolutionize how revenue teams operate. As businesses navigate the complexities of modern sales, 11x offers a beacon of hope—a path toward greater efficiency, reduced costs, and a more engaged workforce. The era of digital workers is here, and it promises to transform the way we think about work forever.
The traditional sales environment resembles a crowded highway, filled with vehicles—tools and software—clogging the lanes. Sales representatives often find themselves stuck in traffic, spending only 30% of their time selling. The remaining 70%? Lost to mundane tasks like data entry and system management. 11x aims to clear this congestion with its innovative digital workers, designed to take on the heavy lifting of sales processes.
Imagine a world where sales teams are no longer bogged down by software. Instead, they are empowered by digital workers that autonomously manage workflows. This is the vision of 11x. Their first two digital workers, Alice and Jordan, are already making headlines. Alice, the world’s first AI Sales Development Representative (SDR), handles campaigns, sources leads, and personalizes outreach. The results are impressive: response rates are three times higher than those achieved by traditional SDRs. Meanwhile, Jordan, a multilingual phone representative, operates around the clock, managing calls in over 30 languages and delivering lead responses up to ten times faster than human counterparts.
The latest development from 11x is Alice 2.0, a fully autonomous version of their original digital worker. This new iteration leverages first-party data and learns from every interaction, continuously improving its performance. It’s like having a tireless assistant that grows smarter with each task, freeing human workers to focus on strategic initiatives rather than repetitive chores.
The funding from Andreessen Horowitz is not just a financial boost; it’s a vote of confidence in 11x’s vision. The firm’s partner highlighted the transformative potential of 11x’s approach to sales automation. The company is not merely optimizing existing workflows; it’s creating a new paradigm for work itself. This shift is crucial as businesses seek to streamline operations and reduce costs in an increasingly competitive landscape.
11x is not resting on its laurels. Following a significant team expansion after their Series A funding in September, the company has acquired Opkit, an AI startup specializing in healthcare solutions. This acquisition is strategic, as it brings new talent and expertise to the development of Alice 2.0. The co-founders of Opkit, Sherwood Callaway and Justin Ko, will lead this initiative alongside 11x’s CTO, Prabhav Jain. This collaboration promises to enhance the capabilities of 11x’s digital workers, making them even more versatile and effective.
The company’s plans for the future are ambitious. Over the next year, 11x aims to launch multiple new AI agents, each designed to replace the work of eleven full-time employees. These agents will tackle a broader range of Go-to-Market (GTM) tasks, from lead management to pipeline analytics. The goal is clear: to redefine efficiency in sales and marketing.
As the digital workforce expands, the implications for businesses are profound. Companies can expect to see a significant reduction in operational costs and an increase in productivity. With digital workers handling routine tasks, human employees can focus on higher-value activities, such as building relationships and strategizing for growth. This shift could lead to a more engaged workforce, where employees feel empowered to contribute creatively rather than being bogged down by administrative burdens.
11x’s approach also raises questions about the future of work. As digital workers become more prevalent, what will happen to traditional roles in sales and marketing? The answer lies in adaptation. The workforce will need to evolve, embracing new skills and technologies. Companies that invest in training and development will be better positioned to thrive in this new landscape.
The backing of notable investors, including Benchmark, Quiet Capital, and industry pioneers, underscores the potential of 11x’s vision. These investors see the writing on the wall: the future of work is digital, and those who harness the power of AI will lead the charge.
In conclusion, 11x is not just another tech startup; it’s a harbinger of change in the sales landscape. With its recent funding and innovative digital workers, the company is poised to revolutionize how revenue teams operate. As businesses navigate the complexities of modern sales, 11x offers a beacon of hope—a path toward greater efficiency, reduced costs, and a more engaged workforce. The era of digital workers is here, and it promises to transform the way we think about work forever.