The Rise of Digital Consulting and Data Integration in Australia

November 8, 2024, 4:03 pm
Salesforce
Salesforce
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2009
In the heart of Australia’s business landscape, two stories are unfolding. One is about a digital consulting start-up, Onbord, that emerged from the ashes of a corporate giant. The other is about Firmable, a B2B database platform that is reshaping how Australian businesses interact with data. Both narratives highlight a shift towards agility and innovation in a rapidly changing market.

Onbord is a phoenix. Born from the unexpected closure of Deloitte Digital in Perth, it represents resilience and reinvention. A group of former Deloitte directors and staff, caught off guard by sudden layoffs, turned their shared experience into a new venture. They gathered over lunch, exchanging ideas and frustrations. What began as a commiseration session transformed into a bold leap into entrepreneurship.

Fast forward to today, and Onbord is not just surviving; it’s thriving. The firm has quickly established itself as a player in the digital consulting arena, securing contracts with notable clients like Curtin University and WA Health. The addition of Michael Scott, a former Deloitte partner, to their team signals a commitment to excellence. Scott’s extensive experience in digital consulting adds a layer of credibility to Onbord’s growing reputation.

Onbord’s founders, Hugh O’Brien and Reece Wagner, are steering the ship with a clear vision. They emphasize human-centered design and agile delivery, principles that resonate in today’s fast-paced business environment. Their recent move to a permanent office in Leederville marks a significant milestone. It’s a physical manifestation of their growth and ambition.

Meanwhile, in Melbourne, Firmable is making waves with its new integration with Salesforce. This partnership is a game-changer for Australian businesses. Firmable’s extensive database, which includes over 1.2 million companies and 10 million contacts, is now seamlessly embedded within Salesforce. This integration is not just a technical upgrade; it’s a strategic advantage.

With this integration, sales teams can access rich data without the hassle of manual imports. It’s like having a treasure map that leads directly to potential customers. The ability to enhance lead generation and customer engagement is invaluable. Businesses can craft targeted sales strategies based on actionable insights, driving better outcomes.

Firmable’s co-founders, Leigh Jasper and Karthik Venkatasubramanian, understand the pulse of the market. They recognize that data is the lifeblood of modern business. By equipping companies with the tools to make informed decisions, they are empowering them to build stronger connections with customers. This integration is a testament to Firmable’s commitment to enhancing operational efficiency.

Both Onbord and Firmable are navigating the complexities of their respective markets with agility. They embody a spirit of innovation that is essential in today’s business landscape. As traditional models face disruption, these companies are redefining what it means to be competitive.

The rise of digital consulting firms like Onbord signifies a shift in how businesses approach transformation. Companies are no longer solely reliant on established players. Instead, they are turning to nimble start-ups that offer fresh perspectives and innovative solutions. Onbord’s focus on human-centered design and agile methodologies positions it well to meet the evolving needs of clients.

Similarly, Firmable’s integration with Salesforce reflects a broader trend towards data-driven decision-making. In an age where information is abundant, the ability to harness it effectively is crucial. Businesses that leverage comprehensive datasets can gain a competitive edge. They can understand their customers better and tailor their strategies accordingly.

As these two stories unfold, they highlight a common theme: the importance of adaptability. In a world where change is the only constant, businesses must be willing to pivot and embrace new opportunities. Onbord and Firmable are not just responding to market demands; they are anticipating them.

The future looks bright for both companies. Onbord is poised for continued growth as it expands its client base and enhances its service offerings. The team’s commitment to excellence and innovation will be key drivers of its success. Meanwhile, Firmable’s integration with Salesforce will likely attract more users, further solidifying its position as a leader in the B2B data space.

In conclusion, the rise of Onbord and Firmable illustrates a transformative moment in Australia’s business landscape. These companies are not just adapting to change; they are shaping it. Their stories serve as a reminder that in the world of business, resilience and innovation are the keys to success. As they continue to forge ahead, they inspire others to embrace the future with confidence and creativity. The landscape is changing, and those who dare to innovate will lead the way.