Christie's International Real Estate Sereno: A Beacon of Philanthropy in Silicon Valley

November 2, 2024, 10:30 pm
Sereno
Sereno
BusinessCommerceEstateLocalSalesService
Location: United States, California, Los Gatos
Employees: 501-1000
Founded date: 2006
In the heart of Silicon Valley, where innovation meets affluence, Christie's International Real Estate Sereno stands out not just for its business acumen but for its commitment to giving back. Recently, the company earned the #20 spot on the Silicon Valley Business Journal's Top 45 Corporate Givers list, a leap from last year's #27. This recognition is more than a badge of honor; it’s a testament to the power of community and the impact of collective effort.

Founded in 2006, Christie's International Real Estate Sereno has grown into the largest locally owned independent real estate company in Northern California. With 20 offices and over 650 agents, it has carved a niche in a competitive market, generating nearly $5 billion in annual sales volume. Yet, it’s not just about numbers. The company’s ethos revolves around community engagement and philanthropy, embodied in its Sereno 1% For Good Charitable Foundation.

This foundation, established in 2012, is the heart of Sereno's charitable efforts. Over the past 12 years, it has contributed more than $6 million to 550 local nonprofit organizations across 11 counties. The foundation’s mission is clear: to address essential community needs through agent-led initiatives. It focuses on five vital areas: Community Impact, Disaster Relief, Ecosystem, Education, and Equity & Access. Each area is a thread in the fabric of the community, woven together by the agents who live and work there.

The climb to #20 on the corporate givers list is significant. It reflects not only the financial contributions but also the trust the community places in Sereno. It’s a recognition of the belief that giving is a core value. The agents and staff are not just employees; they are community members, deeply invested in the well-being of their neighborhoods. Their pride in this recognition is palpable, as it underscores their commitment to creating a sustained impact.

Philanthropy is not a side project for Sereno; it’s integral to its identity. The Sereno 1% For Good Charitable Foundation empowers agents to support causes that resonate with them and their clients. This grassroots approach fosters a sense of ownership and responsibility. Agents are not just selling homes; they are building communities. They are the architects of change, using their resources and networks to uplift those in need.

The foundation’s growth is driven by a shared purpose among agents and leadership. Each contribution is a drop in a larger ocean of goodwill. The collective effort amplifies the impact, turning individual actions into a wave of change. This synergy is what sets Sereno apart. It’s not just about writing checks; it’s about building relationships and fostering a culture of giving.

The company’s commitment to philanthropy is reflected in its operational model. Agents are encouraged to engage with local causes, fostering a culture of service. This approach not only benefits the community but also enriches the agents’ experiences. They become more than real estate professionals; they become community leaders. This dual role enhances their connection to the neighborhoods they serve, creating a cycle of giving and receiving.

In a world where corporate social responsibility is often an afterthought, Sereno’s model is refreshing. It demonstrates that businesses can thrive while prioritizing community needs. The recognition from the Silicon Valley Business Journal is a reminder that success is not solely measured in profits but also in the positive impact on society.

As Sereno looks to the future, its commitment to philanthropy remains steadfast. The company aims to strengthen its philanthropic reach, creating a legacy of impact that extends beyond real estate. The Sereno 1% For Good Charitable Foundation is not just a program; it’s a promise to the community. A promise to listen, to act, and to make a difference.

In conclusion, Christie's International Real Estate Sereno is more than a real estate company. It is a beacon of hope and a model for corporate giving. Its rise to #20 on the Top 45 Corporate Givers list is a reflection of its dedication to community service. As it continues to grow, Sereno will undoubtedly inspire others to follow suit. In the end, it’s about more than just homes; it’s about building a better future for all. The heart of Silicon Valley beats stronger with companies like Sereno leading the way.