With Nothing Underneath: A Rising Star in Luxury Womenswear
October 23, 2024, 3:32 am
In the bustling world of fashion, where trends flicker like fireflies, one brand is making a bold statement. With Nothing Underneath (WNU), a London-based luxury womenswear label, has captured attention and investment. Recently, it raised £2.5 million in funding, a testament to its growing influence and ambition.
Founded in 2017 by Pip Durell, a former editor at Tatler and stylist for Vogue, WNU is not just another name in the crowded fashion landscape. It draws inspiration from timeless icons like Carolyn Bessette and Charlotte Rampling. The brand offers a collection of relaxed-fit shirts and wardrobe staples that embody comfort and elegance. Each piece is designed to feel effortless, like slipping into a favorite song.
The latest funding round was led by Pembroke VCT and JamJar Investments. These investors see potential in WNU’s vision. The funds will be used to expand the team and enhance the brand's retail presence in the UK. But the ambition doesn’t stop there. WNU is setting its sights on international markets, particularly in the DACH region—Germany, Austria, and Switzerland. This is a strategic move, as these markets are ripe for luxury fashion.
WNU’s growth trajectory is impressive. The brand has already established a loyal customer base, thanks in part to organic endorsements from celebrities like Florence Pugh and Cara Delevingne. Such endorsements are like gold dust in the fashion industry, providing credibility and visibility. The brand has also collaborated with Free People and launched a limited-edition partnership with the Financial Times, further solidifying its place in the market.
In 2023, WNU reported a staggering 130% growth. This triple-figure increase speaks volumes about its appeal. The brand has managed to maintain profitability since its inception, a feat not easily achieved in the fashion world. The recent launch of a new trouser line has been particularly successful, indicating that WNU knows how to read the room and respond to customer desires.
WNU’s commitment to sustainability is another feather in its cap. The brand is B Corp certified, which means it meets high standards of social and environmental performance. In a world increasingly concerned with ethical practices, this certification is a badge of honor. It shows that WNU is not just about profits; it cares about the planet and its people.
The brand’s aesthetic is rooted in the idea of relaxed luxury. The garments are designed to be versatile, allowing wearers to transition from day to night with ease. This approach resonates with modern consumers who seek comfort without sacrificing style. In a sense, WNU is redefining what luxury means in today’s fast-paced world.
As WNU prepares for its next chapter, the focus will be on hiring senior leadership. This move is crucial for scaling operations and navigating the complexities of international markets. Experienced partners will provide the guidance needed to ensure sustainable growth. It’s like assembling a dream team to tackle a challenging game.
The expansion into the U.S. and European markets is a bold step. These regions are known for their competitive fashion landscapes, but WNU’s unique offerings could carve out a niche. The brand’s emphasis on quality and timeless design sets it apart from fast fashion competitors. In a sea of choices, WNU stands as a lighthouse, guiding consumers toward thoughtful purchasing decisions.
The fashion industry is a fickle beast, but WNU’s foundation is solid. With a clear vision and strategic funding, the brand is poised for success. The journey ahead will be filled with challenges, but WNU has already proven its resilience.
In conclusion, With Nothing Underneath is more than just a fashion label. It’s a movement toward conscious luxury. As it expands its footprint, the brand will continue to inspire and innovate. The world of fashion is watching, and WNU is ready to shine. The future looks bright, and the possibilities are endless.
Founded in 2017 by Pip Durell, a former editor at Tatler and stylist for Vogue, WNU is not just another name in the crowded fashion landscape. It draws inspiration from timeless icons like Carolyn Bessette and Charlotte Rampling. The brand offers a collection of relaxed-fit shirts and wardrobe staples that embody comfort and elegance. Each piece is designed to feel effortless, like slipping into a favorite song.
The latest funding round was led by Pembroke VCT and JamJar Investments. These investors see potential in WNU’s vision. The funds will be used to expand the team and enhance the brand's retail presence in the UK. But the ambition doesn’t stop there. WNU is setting its sights on international markets, particularly in the DACH region—Germany, Austria, and Switzerland. This is a strategic move, as these markets are ripe for luxury fashion.
WNU’s growth trajectory is impressive. The brand has already established a loyal customer base, thanks in part to organic endorsements from celebrities like Florence Pugh and Cara Delevingne. Such endorsements are like gold dust in the fashion industry, providing credibility and visibility. The brand has also collaborated with Free People and launched a limited-edition partnership with the Financial Times, further solidifying its place in the market.
In 2023, WNU reported a staggering 130% growth. This triple-figure increase speaks volumes about its appeal. The brand has managed to maintain profitability since its inception, a feat not easily achieved in the fashion world. The recent launch of a new trouser line has been particularly successful, indicating that WNU knows how to read the room and respond to customer desires.
WNU’s commitment to sustainability is another feather in its cap. The brand is B Corp certified, which means it meets high standards of social and environmental performance. In a world increasingly concerned with ethical practices, this certification is a badge of honor. It shows that WNU is not just about profits; it cares about the planet and its people.
The brand’s aesthetic is rooted in the idea of relaxed luxury. The garments are designed to be versatile, allowing wearers to transition from day to night with ease. This approach resonates with modern consumers who seek comfort without sacrificing style. In a sense, WNU is redefining what luxury means in today’s fast-paced world.
As WNU prepares for its next chapter, the focus will be on hiring senior leadership. This move is crucial for scaling operations and navigating the complexities of international markets. Experienced partners will provide the guidance needed to ensure sustainable growth. It’s like assembling a dream team to tackle a challenging game.
The expansion into the U.S. and European markets is a bold step. These regions are known for their competitive fashion landscapes, but WNU’s unique offerings could carve out a niche. The brand’s emphasis on quality and timeless design sets it apart from fast fashion competitors. In a sea of choices, WNU stands as a lighthouse, guiding consumers toward thoughtful purchasing decisions.
The fashion industry is a fickle beast, but WNU’s foundation is solid. With a clear vision and strategic funding, the brand is poised for success. The journey ahead will be filled with challenges, but WNU has already proven its resilience.
In conclusion, With Nothing Underneath is more than just a fashion label. It’s a movement toward conscious luxury. As it expands its footprint, the brand will continue to inspire and innovate. The world of fashion is watching, and WNU is ready to shine. The future looks bright, and the possibilities are endless.