Navigating the Waves of Change: Insights from Tele2 and Viaplay's Q3 2024 Reports

October 23, 2024, 10:15 pm
In the fast-paced world of telecommunications and streaming, the third quarter of 2024 has unveiled a tapestry of growth, challenges, and strategic pivots for two key players: Tele2 and Viaplay Group. Both companies have shared their interim reports, revealing how they are navigating the turbulent waters of their respective industries.

Tele2, a titan in the telecom sector, reported a steady increase in end-user service revenue, reaching SEK 5.5 billion, a 3% organic growth compared to Q3 2023. This growth is a testament to their robust operational strategies and a reflection of the increasing demand for connectivity. The total revenue also climbed to SEK 7.4 billion, echoing the same 3% organic growth. Underlying EBITDAaL rose to SEK 2.8 billion, showcasing the company's ability to manage costs while expanding its service offerings.

In contrast, Viaplay Group, a prominent player in the streaming arena, faced a more complex landscape. Their total reported net sales dipped slightly to SEK 4.4 billion, down from SEK 4.5 billion in the previous year. However, the core operations saw a 6% organic sales growth, indicating a resilient demand for their content despite the overall decline. The company’s operating income before associated company income and items affecting comparability improved significantly, moving from a loss of SEK 321 million to a loss of SEK 56 million.

Both companies are grappling with the challenges of a competitive market. Tele2 is making strides in its 5G rollout in Sweden, aiming to enhance its infrastructure and service reliability. The appointment of Jean Marc Harion as the new CEO signals a fresh perspective and leadership as the company continues to evolve. Harion, with his experience from the Polish telecom operator Play, is expected to steer Tele2 towards new growth avenues while maintaining its commitment to sustainability.

On the other hand, Viaplay is in the midst of a transformation. The company is focusing on performance improvements and cost control, striving to reshape its operations into a more competitive entity. Their strategic pivot towards non-scripted formats has started to yield positive results, with popular reality shows gaining traction across the Nordic countries. The introduction of a new HVOD tier aims to attract diverse customer segments, reflecting a keen understanding of market dynamics.

The financial health of both companies tells a story of resilience. Tele2’s net profit remained stable at SEK 1.1 billion, with earnings per share slightly increasing to SEK 1.60. This stability is crucial as the company prepares for a leadership transition. Meanwhile, Viaplay’s net income improved significantly, moving from a loss of SEK 693 million to a loss of SEK 148 million. This shift indicates that their strategic adjustments are beginning to bear fruit, even as they continue to navigate a challenging landscape.

The landscape of digital entertainment is evolving. Viaplay’s focus on sports content remains a cornerstone of their strategy. The return of the Champions League and the launch of new sports programming are expected to drive viewer engagement. However, the company is also aware of the need to diversify its offerings. The success of non-scripted formats demonstrates a growing appetite for varied content, a trend that Viaplay is keen to capitalize on.

Both companies are also addressing the issue of customer retention. Tele2’s growth in Sweden Consumer and Business segments reflects a strong order intake, while Viaplay’s measures to reduce account sharing have shown early signs of success. This proactive approach to customer engagement is vital in an era where subscriber loyalty can be fleeting.

Looking ahead, both Tele2 and Viaplay have maintained their full-year guidance, signaling confidence in their strategies. Tele2’s commitment to enhancing its infrastructure and service offerings positions it well for future growth. Viaplay’s ongoing transformation and focus on relevant content aim to restore its competitive edge in the streaming market.

In conclusion, the third quarter of 2024 has been a revealing chapter for Tele2 and Viaplay. Tele2 stands firm, leveraging its strengths in connectivity and infrastructure, while Viaplay embarks on a journey of transformation, adapting to the ever-changing demands of the entertainment landscape. Both companies are poised to navigate the waves of change, with a keen eye on the horizon. The future holds promise, but it will require agility, innovation, and a relentless focus on customer needs. As they sail forward, the lessons learned in Q3 will undoubtedly shape their paths in the months to come.