Yili's Sweet Journey Through Southeast Asia: A Taste of Success
October 11, 2024, 11:13 pm
Yili Group is on a mission. The Chinese dairy giant is carving its path through Southeast Asia, one scoop at a time. With its ice cream brands, Joyday and Cremo, Yili is not just selling desserts; it’s weaving itself into the fabric of local cultures. This journey began in 2018 and has blossomed into a vibrant tapestry of flavors, partnerships, and community engagement.
Indonesia, a paradise of over 17,000 islands, welcomed Yili with open arms. The company launched Joyday, its ice cream brand, adding a sweet note to the tropical symphony. But Yili didn’t just drop in and leave. It rolled up its sleeves and got to work. The company built the Yili Indonesia Dairy Production Base in Bekasi, West Java. This factory is a milestone, the largest of its kind established by a Chinese dairy company in Southeast Asia. It’s a beacon of investment and a testament to Yili’s commitment to the region.
The 2024 Online Tour kicked off in Indonesia, showcasing this impressive facility. The tour is a virtual exploration, inviting audiences to witness the magic behind Yili’s dairy excellence. It’s not just about ice cream; it’s about community. The production crew interviewed local store owners, consumers, and industry leaders. Their stories paint a picture of a brand that listens and adapts.
Meanwhile, in Thailand, Yili’s journey continued with the Cremo brand. Acquired in 2018, Cremo has transformed under Yili’s guidance. The brand is now a powerhouse in the Thai ice cream market, boasting a remarkable 16.5% average annual sales growth. This growth isn’t just numbers; it’s a reflection of Yili’s quality promise. The company has implemented a world-class quality management system, ensuring that every scoop meets high standards.
Cremo’s success story is a blend of local flavors and global expertise. The brand has expanded its reach to 14 countries, including the United States and France. It’s a testament to Yili’s strategic vision. The company is not just a player in the market; it’s a leader, securing a top-three position in Thailand by market share.
Recognition follows success. Yili Thailand recently received the prestigious 2024 Quality Award from Thailand's Food and Drug Administration. This accolade is significant. It marks the fifth consecutive year Yili has been honored, showcasing its commitment to quality. It’s a badge of honor for a company that started as a newcomer in a competitive landscape.
The Thailand leg of the Online Tour was a spectacle. Collaborating with TODAY, a local news outlet, Yili opened its doors to insights. The Editor-in-Chief, Noppatjak Attanon, explored the production facilities and R&D laboratories. This firsthand experience revealed the secrets behind Cremo’s success. It’s a story of innovation, dedication, and a relentless pursuit of excellence.
Yili’s strategy is clear: localize and innovate. In Indonesia, the company is deeply rooted in the community. It adheres to strict standards and prioritizes sustainable development. This approach not only builds trust but also fosters loyalty. Joyday is now a household name, a sweet companion in the lives of many Indonesians.
In Thailand, the story is similar. Cremo has embraced local tastes while maintaining global quality. The brand’s rebranding efforts have paid off, positioning it as a fast-growing leader in the market. Yili’s investment in quality management has set a benchmark for competitors. It’s a classic case of thinking globally while acting locally.
The Online Tour is more than a marketing strategy. It’s a bridge connecting cultures. By showcasing its operations, Yili invites consumers to be part of its journey. The virtual exploration allows audiences to see the dedication behind each product. It’s a transparent approach that builds trust and engagement.
As Yili continues to expand its footprint, the focus remains on community and quality. The company is not just about profits; it’s about making a difference. By investing in local production and adhering to high standards, Yili is contributing to the prosperity of the food industry in Southeast Asia.
The future looks bright for Yili. With Joyday and Cremo leading the charge, the company is poised for further growth. The Southeast Asian market is ripe with opportunities. As Yili navigates this landscape, it will continue to adapt and innovate.
In conclusion, Yili’s journey through Southeast Asia is a masterclass in business strategy. It’s a blend of local flavors, global standards, and community engagement. The company is not just selling ice cream; it’s creating a legacy. With each scoop, Yili is building connections, fostering trust, and sweetening lives. The road ahead is filled with promise, and Yili is ready to embrace it.
Indonesia, a paradise of over 17,000 islands, welcomed Yili with open arms. The company launched Joyday, its ice cream brand, adding a sweet note to the tropical symphony. But Yili didn’t just drop in and leave. It rolled up its sleeves and got to work. The company built the Yili Indonesia Dairy Production Base in Bekasi, West Java. This factory is a milestone, the largest of its kind established by a Chinese dairy company in Southeast Asia. It’s a beacon of investment and a testament to Yili’s commitment to the region.
The 2024 Online Tour kicked off in Indonesia, showcasing this impressive facility. The tour is a virtual exploration, inviting audiences to witness the magic behind Yili’s dairy excellence. It’s not just about ice cream; it’s about community. The production crew interviewed local store owners, consumers, and industry leaders. Their stories paint a picture of a brand that listens and adapts.
Meanwhile, in Thailand, Yili’s journey continued with the Cremo brand. Acquired in 2018, Cremo has transformed under Yili’s guidance. The brand is now a powerhouse in the Thai ice cream market, boasting a remarkable 16.5% average annual sales growth. This growth isn’t just numbers; it’s a reflection of Yili’s quality promise. The company has implemented a world-class quality management system, ensuring that every scoop meets high standards.
Cremo’s success story is a blend of local flavors and global expertise. The brand has expanded its reach to 14 countries, including the United States and France. It’s a testament to Yili’s strategic vision. The company is not just a player in the market; it’s a leader, securing a top-three position in Thailand by market share.
Recognition follows success. Yili Thailand recently received the prestigious 2024 Quality Award from Thailand's Food and Drug Administration. This accolade is significant. It marks the fifth consecutive year Yili has been honored, showcasing its commitment to quality. It’s a badge of honor for a company that started as a newcomer in a competitive landscape.
The Thailand leg of the Online Tour was a spectacle. Collaborating with TODAY, a local news outlet, Yili opened its doors to insights. The Editor-in-Chief, Noppatjak Attanon, explored the production facilities and R&D laboratories. This firsthand experience revealed the secrets behind Cremo’s success. It’s a story of innovation, dedication, and a relentless pursuit of excellence.
Yili’s strategy is clear: localize and innovate. In Indonesia, the company is deeply rooted in the community. It adheres to strict standards and prioritizes sustainable development. This approach not only builds trust but also fosters loyalty. Joyday is now a household name, a sweet companion in the lives of many Indonesians.
In Thailand, the story is similar. Cremo has embraced local tastes while maintaining global quality. The brand’s rebranding efforts have paid off, positioning it as a fast-growing leader in the market. Yili’s investment in quality management has set a benchmark for competitors. It’s a classic case of thinking globally while acting locally.
The Online Tour is more than a marketing strategy. It’s a bridge connecting cultures. By showcasing its operations, Yili invites consumers to be part of its journey. The virtual exploration allows audiences to see the dedication behind each product. It’s a transparent approach that builds trust and engagement.
As Yili continues to expand its footprint, the focus remains on community and quality. The company is not just about profits; it’s about making a difference. By investing in local production and adhering to high standards, Yili is contributing to the prosperity of the food industry in Southeast Asia.
The future looks bright for Yili. With Joyday and Cremo leading the charge, the company is poised for further growth. The Southeast Asian market is ripe with opportunities. As Yili navigates this landscape, it will continue to adapt and innovate.
In conclusion, Yili’s journey through Southeast Asia is a masterclass in business strategy. It’s a blend of local flavors, global standards, and community engagement. The company is not just selling ice cream; it’s creating a legacy. With each scoop, Yili is building connections, fostering trust, and sweetening lives. The road ahead is filled with promise, and Yili is ready to embrace it.