Yili's Global Journey: Crafting Quality Across Continents
October 11, 2024, 11:13 pm
In the world of dairy and ice cream, Yili stands as a titan. The company is not just a brand; it’s a story of ambition, quality, and global reach. With recent events in Thailand and New Zealand, Yili's narrative unfolds like a well-crafted novel, each chapter revealing its commitment to excellence.
Yili's 2024 Online Tour is a showcase of its triumphs. The tour's Thailand episode highlights the company’s strategic maneuvers in Southeast Asia. In 2018, Yili made a bold move by acquiring Chomthana, a local ice cream company. This acquisition was not just a business deal; it was a gateway into the vibrant Thai market. Today, Yili's presence in Thailand is a testament to its vision. The company has transformed Cremo into a household name, achieving a staggering 16.5% average annual sales growth over the past three years. This growth is not merely numbers; it’s a reflection of Yili’s dedication to quality and innovation.
Cremo’s success story is akin to a phoenix rising. Once a local brand, it now soars high, reaching 14 countries, including the United States and Australia. The brand's ascent to the top three in market share in Thailand is no small feat. It’s a blend of strategic planning, quality assurance, and a deep understanding of consumer preferences. Yili’s promise of “the best quality” resonates through every scoop of Cremo ice cream.
Quality is the backbone of Yili’s operations. The company has implemented a world-class quality management system across its value chain. This commitment to excellence has not gone unnoticed. Recently, Yili Thailand received the prestigious 2024 Quality Award from Thailand's Food and Drug Administration. This accolade is significant. It marks the fifth consecutive year Yili has been recognized for its quality management capabilities. In a world where mediocrity often prevails, Yili shines like a beacon.
The Thailand leg of the Online Tour was not just about showcasing products. It was an immersive experience. Collaborating with TODAY, a prominent Thai news outlet, Yili invited the Editor-in-Chief to explore its production facilities. This hands-on approach allowed for a deeper understanding of what makes Cremo ice cream exceptional. The journey through Yili’s production lines and R&D labs was more than a tour; it was a masterclass in quality assurance.
Meanwhile, the New Zealand episode of the Online Tour tells a different yet equally compelling story. New Zealand is synonymous with pristine landscapes and top-notch dairy products. Yili’s journey in this land began a decade ago with the establishment of the Oceania Production Base. This was not just a business expansion; it was the beginning of a strategic partnership between China and New Zealand. Over the years, Yili has made significant investments, acquiring Westland Milk Products and launching the largest overseas butter factory owned by a Chinese company.
Yili’s growth in New Zealand is a tale of collaboration. The company has forged strong partnerships with local farms, ensuring a steady supply of high-quality milk. This relationship is mutually beneficial. It bolsters the local economy while providing Yili with the resources needed to maintain its high standards. The commitment to corporate social responsibility is evident. Yili is not just a business; it’s a community partner, promoting sustainable development and environmental stewardship.
The New Zealand episode also highlights Yili’s dedication to quality. The company’s modern facilities are a marvel. From state-of-the-art factories to rigorous quality testing labs, every aspect of production is meticulously crafted. The journey through New Zealand’s landscapes is not just scenic; it’s a testament to Yili’s commitment to excellence. The production team’s exploration showcases how quality is woven into every step of the process.
Yili’s global journey is a tapestry of success stories. In Thailand, it has redefined the ice cream market. In New Zealand, it has solidified its position as a leader in the dairy industry. Each country presents unique challenges and opportunities, yet Yili navigates them with finesse. The company’s ability to adapt and thrive in diverse markets is a hallmark of its strategy.
As Yili continues its Online Tour, the world watches. The company is not just selling products; it’s building a legacy. The commitment to quality, community, and sustainability resonates with consumers. In a landscape where choices abound, Yili stands out. It’s a brand that embodies excellence, innovation, and a deep respect for the communities it serves.
In conclusion, Yili’s journey is far from over. With each stop on its Online Tour, the company reinforces its position as a global leader. The stories from Thailand and New Zealand are just the beginning. As Yili continues to expand its horizons, one thing is clear: quality will always be at the heart of its mission. The world can expect more from this dynamic company as it crafts its narrative, one scoop at a time.
Yili's 2024 Online Tour is a showcase of its triumphs. The tour's Thailand episode highlights the company’s strategic maneuvers in Southeast Asia. In 2018, Yili made a bold move by acquiring Chomthana, a local ice cream company. This acquisition was not just a business deal; it was a gateway into the vibrant Thai market. Today, Yili's presence in Thailand is a testament to its vision. The company has transformed Cremo into a household name, achieving a staggering 16.5% average annual sales growth over the past three years. This growth is not merely numbers; it’s a reflection of Yili’s dedication to quality and innovation.
Cremo’s success story is akin to a phoenix rising. Once a local brand, it now soars high, reaching 14 countries, including the United States and Australia. The brand's ascent to the top three in market share in Thailand is no small feat. It’s a blend of strategic planning, quality assurance, and a deep understanding of consumer preferences. Yili’s promise of “the best quality” resonates through every scoop of Cremo ice cream.
Quality is the backbone of Yili’s operations. The company has implemented a world-class quality management system across its value chain. This commitment to excellence has not gone unnoticed. Recently, Yili Thailand received the prestigious 2024 Quality Award from Thailand's Food and Drug Administration. This accolade is significant. It marks the fifth consecutive year Yili has been recognized for its quality management capabilities. In a world where mediocrity often prevails, Yili shines like a beacon.
The Thailand leg of the Online Tour was not just about showcasing products. It was an immersive experience. Collaborating with TODAY, a prominent Thai news outlet, Yili invited the Editor-in-Chief to explore its production facilities. This hands-on approach allowed for a deeper understanding of what makes Cremo ice cream exceptional. The journey through Yili’s production lines and R&D labs was more than a tour; it was a masterclass in quality assurance.
Meanwhile, the New Zealand episode of the Online Tour tells a different yet equally compelling story. New Zealand is synonymous with pristine landscapes and top-notch dairy products. Yili’s journey in this land began a decade ago with the establishment of the Oceania Production Base. This was not just a business expansion; it was the beginning of a strategic partnership between China and New Zealand. Over the years, Yili has made significant investments, acquiring Westland Milk Products and launching the largest overseas butter factory owned by a Chinese company.
Yili’s growth in New Zealand is a tale of collaboration. The company has forged strong partnerships with local farms, ensuring a steady supply of high-quality milk. This relationship is mutually beneficial. It bolsters the local economy while providing Yili with the resources needed to maintain its high standards. The commitment to corporate social responsibility is evident. Yili is not just a business; it’s a community partner, promoting sustainable development and environmental stewardship.
The New Zealand episode also highlights Yili’s dedication to quality. The company’s modern facilities are a marvel. From state-of-the-art factories to rigorous quality testing labs, every aspect of production is meticulously crafted. The journey through New Zealand’s landscapes is not just scenic; it’s a testament to Yili’s commitment to excellence. The production team’s exploration showcases how quality is woven into every step of the process.
Yili’s global journey is a tapestry of success stories. In Thailand, it has redefined the ice cream market. In New Zealand, it has solidified its position as a leader in the dairy industry. Each country presents unique challenges and opportunities, yet Yili navigates them with finesse. The company’s ability to adapt and thrive in diverse markets is a hallmark of its strategy.
As Yili continues its Online Tour, the world watches. The company is not just selling products; it’s building a legacy. The commitment to quality, community, and sustainability resonates with consumers. In a landscape where choices abound, Yili stands out. It’s a brand that embodies excellence, innovation, and a deep respect for the communities it serves.
In conclusion, Yili’s journey is far from over. With each stop on its Online Tour, the company reinforces its position as a global leader. The stories from Thailand and New Zealand are just the beginning. As Yili continues to expand its horizons, one thing is clear: quality will always be at the heart of its mission. The world can expect more from this dynamic company as it crafts its narrative, one scoop at a time.