Sweet Revolution: Wild Thingz Aims to Change the Confectionery Game
October 3, 2024, 4:16 pm
What The World Thinks
Location: United States, New York
Employees: 1001-5000
Founded date: 2000
Total raised: $54M
In a world where health-conscious choices are becoming the norm, a new player is stepping into the candy arena. Fliss Newland, a former executive at Mondelez, has launched Wild Thingz, an organic vegan confectionery brand that promises to shake up the £1.4 billion UK sweets market. This venture is not just about sweets; it’s about a movement.
Wild Thingz offers three unique varieties: Fruity Flyers, Zesty Pests, and Gummy Grubs. Each sweet is crafted with care, boasting organic ingredients and half the sugar of mainstream brands. This is a candy revolution, a rebellion against artificial additives and excessive sugar. Newland, a vegan herself, is on a mission to create fun, playful sweets that appeal to everyone, not just the health-conscious.
The backdrop of this launch is a growing concern among parents. A recent YouGov study reveals that 64% of parents hesitate to give their children sweets due to worries about artificial ingredients and sugar content. Wild Thingz aims to change this narrative. By offering a lower-sugar, more natural alternative, the brand hopes to shift attitudes toward confectionery. It’s not just about candy; it’s about trust.
The global vegan confectionery market is on the rise. Projections suggest it could reach $2.62 billion by 2030. This growth is fueled by increasing awareness of animal welfare, environmental issues, and health concerns. Consumers are looking for options that align with their values. Wild Thingz fits this bill perfectly. It’s a sweet solution for a conscious consumer.
Newland’s experience in sales and e-commerce is a powerful asset. She understands the market dynamics and knows how to reach her audience. The sweets will be available through various wholesalers starting in January, with a launch on Amazon set for December. This strategic approach positions Wild Thingz for success in a competitive landscape.
But what sets Wild Thingz apart? It’s the promise of taste and fun. Newland emphasizes that these sweets deliver not only on health but also on enjoyment. In a world where healthy often means bland, Wild Thingz aims to break that mold. These fruity little critters are designed to bring joy back to snacking.
The confectionery industry has long been dominated by big players. However, the tide is turning. Consumers are demanding transparency and quality. They want to know what’s in their food. Wild Thingz responds to this demand with a clear message: no artificial ingredients, no apologies. It’s a bold statement in a crowded market.
As the brand prepares for its launch, the excitement is palpable. Newland’s journey has been one of hard work and passion. She’s not just selling sweets; she’s selling a vision. A vision where candy can be both fun and healthy. A vision where parents can feel good about what they give their children.
The timing of this launch is crucial. With rising health awareness and a shift towards plant-based diets, Wild Thingz is poised to capture the attention of a broad audience. The brand is not just targeting vegans; it’s reaching out to anyone who cares about their health and the environment. It’s a sweet spot in the market.
In conclusion, Wild Thingz is more than just a new brand of sweets. It’s a statement about the future of confectionery. It’s about making healthier choices without sacrificing enjoyment. As the brand prepares to hit the shelves, it carries with it the hopes of many parents and health-conscious consumers. The candy landscape is changing, and Wild Thingz is leading the charge.
This is a sweet revolution, and it’s just getting started. With a focus on quality, taste, and fun, Wild Thingz is set to make waves in the confectionery world. The journey ahead is filled with promise, and the future looks bright for this innovative brand.
Wild Thingz offers three unique varieties: Fruity Flyers, Zesty Pests, and Gummy Grubs. Each sweet is crafted with care, boasting organic ingredients and half the sugar of mainstream brands. This is a candy revolution, a rebellion against artificial additives and excessive sugar. Newland, a vegan herself, is on a mission to create fun, playful sweets that appeal to everyone, not just the health-conscious.
The backdrop of this launch is a growing concern among parents. A recent YouGov study reveals that 64% of parents hesitate to give their children sweets due to worries about artificial ingredients and sugar content. Wild Thingz aims to change this narrative. By offering a lower-sugar, more natural alternative, the brand hopes to shift attitudes toward confectionery. It’s not just about candy; it’s about trust.
The global vegan confectionery market is on the rise. Projections suggest it could reach $2.62 billion by 2030. This growth is fueled by increasing awareness of animal welfare, environmental issues, and health concerns. Consumers are looking for options that align with their values. Wild Thingz fits this bill perfectly. It’s a sweet solution for a conscious consumer.
Newland’s experience in sales and e-commerce is a powerful asset. She understands the market dynamics and knows how to reach her audience. The sweets will be available through various wholesalers starting in January, with a launch on Amazon set for December. This strategic approach positions Wild Thingz for success in a competitive landscape.
But what sets Wild Thingz apart? It’s the promise of taste and fun. Newland emphasizes that these sweets deliver not only on health but also on enjoyment. In a world where healthy often means bland, Wild Thingz aims to break that mold. These fruity little critters are designed to bring joy back to snacking.
The confectionery industry has long been dominated by big players. However, the tide is turning. Consumers are demanding transparency and quality. They want to know what’s in their food. Wild Thingz responds to this demand with a clear message: no artificial ingredients, no apologies. It’s a bold statement in a crowded market.
As the brand prepares for its launch, the excitement is palpable. Newland’s journey has been one of hard work and passion. She’s not just selling sweets; she’s selling a vision. A vision where candy can be both fun and healthy. A vision where parents can feel good about what they give their children.
The timing of this launch is crucial. With rising health awareness and a shift towards plant-based diets, Wild Thingz is poised to capture the attention of a broad audience. The brand is not just targeting vegans; it’s reaching out to anyone who cares about their health and the environment. It’s a sweet spot in the market.
In conclusion, Wild Thingz is more than just a new brand of sweets. It’s a statement about the future of confectionery. It’s about making healthier choices without sacrificing enjoyment. As the brand prepares to hit the shelves, it carries with it the hopes of many parents and health-conscious consumers. The candy landscape is changing, and Wild Thingz is leading the charge.
This is a sweet revolution, and it’s just getting started. With a focus on quality, taste, and fun, Wild Thingz is set to make waves in the confectionery world. The journey ahead is filled with promise, and the future looks bright for this innovative brand.