Telia Company: A New Era with Alexandra Fürst at the Helm of Technology

October 2, 2024, 11:14 pm
Telia Company
Telia Company
BusinessLivingMessangerMobileServiceStoreSupplyTelecommunication
Location: Sweden, Solna kommun
Employees: 10001+
Founded date: 1853
Total raised: $533.3M
Telia Company is stepping into a new chapter. The appointment of Alexandra Fürst as Chief Technology and Information Officer marks a significant shift in the telecommunications giant's strategy. This change comes at a time when the company is not just looking to adapt but to thrive in a rapidly evolving digital landscape.

Fürst's background is impressive. She has held key positions in various technology firms, including her recent role as Chief Operating Officer at Dustin Group. Her experience is a treasure trove of knowledge. It positions her well to lead Telia's Technology unit, which is crucial for the company's future. This unit is not just a department; it’s the backbone of Telia’s operations, encompassing IT, networks, and product management.

The recent announcement about the renaming of the Common Products & Services (CPS) unit to Technology is more than just a rebranding. It signifies a strategic pivot. Telia aims to streamline its operations and enhance efficiency. This change is set to take effect on December 1, following ongoing union negotiations. Until then, Hein Müskens will continue to steer the unit as acting Head.

Telia's President and CEO, Patrik Hofbauer, expressed enthusiasm about Fürst's appointment. He highlighted her ability to harness new technologies to create customer value. This is a critical aspect of Telia's mission. In a world where customer expectations are soaring, innovation is not just a goal; it’s a necessity.

Fürst's vision aligns with Telia's strategic priorities. The company is on a mission to simplify, innovate, and grow. These pillars are not mere buzzwords; they are the foundation of Telia's approach to the future. The goal is clear: to enhance customer experiences across the Nordic and Baltic regions.

As Telia embarks on this journey, the company is also focused on its financial outlook. During a recent Investor update, Hofbauer outlined ambitious targets for the coming years. The aim is to grow free cash flow to at least SEK 10 billion by 2027. This financial strategy is not just about numbers; it’s about creating a sustainable business model that can weather the storms of market fluctuations.

The company’s strategic framework, centered on "Reinventing better connected living," remains intact. This vision is crucial as Telia navigates the complexities of the telecommunications landscape. The focus on simplifying operations will allow Telia to maximize the value of its extensive network infrastructure.

The 5G rollout is another cornerstone of Telia's strategy. As the company prepares to finalize this transformative project, it will also phase out older technologies like 2G and 3G. This transition is not just about upgrading technology; it’s about positioning Telia as a leader in the digital age.

Financially, Telia is setting the stage for growth. The company anticipates a service revenue growth of around 2% for 2025, with an adjusted EBITDA growth of at least 5%. These projections are not just optimistic; they are grounded in a solid understanding of market dynamics.

Telia's commitment to shareholder value is evident. The focus on free cash flow per share reflects a disciplined approach to capital management. This strategy is designed to enhance investor confidence and drive long-term growth.

As Fürst steps into her new role, she brings a fresh perspective. Her excitement about joining Telia during this transformative period is palpable. She is poised to lead a team of talented individuals, all dedicated to pushing the boundaries of what is possible in telecommunications.

The challenges ahead are significant. The telecommunications industry is fiercely competitive. Customer expectations are evolving at breakneck speed. However, with Fürst at the helm of technology, Telia is well-equipped to meet these challenges head-on.

In conclusion, Telia Company is at a crossroads. The appointment of Alexandra Fürst as Chief Technology and Information Officer is a strategic move that signals a commitment to innovation and customer satisfaction. As the company embraces change, it is not just adapting; it is setting the stage for a brighter, more connected future. The road ahead may be challenging, but with a clear vision and strong leadership, Telia is ready to navigate the complexities of the digital landscape. The future is bright, and Telia is ready to shine.