Looma's Digital Media Revolution: A $10 Million Leap Forward
September 30, 2024, 10:30 am
Location: United States, North Carolina, Matthews
Employees: 10001+
Founded date: 1936
Total raised: $8.03M
Location: United States, North Carolina, Winston-Salem
Employees: 5001-10000
Founded date: 1954
Location: United States, California, Santa Monica
Employees: 1001-5000
Founded date: 2013
Total raised: $65M
In the bustling world of retail, where every decision counts, Looma is carving out a niche. This Durham, NC-based company has just secured $10 million in funding. The money flows from family offices, YETI Capital, and existing investors. It’s a significant boost for a company that’s redefining in-store digital media.
Looma’s mission is clear: to modernize retail spaces. Their platform uses screens to tell stories, educate customers, and provide recommendations. Think of it as a digital storyteller in the aisles. When shoppers are faced with choices, Looma’s content guides them. It’s not just about selling; it’s about creating an experience.
The funding will help Looma expand its reach. They plan to deepen their presence in the adult beverage category and spread their digital wings across grocery stores. From 800 screens in 2023, they aim to soar to over 5,000 by the end of 2024. That’s a leap, not just a step.
Margot Fooshee, a former marketing executive from J.Crew and Beautycounter, joins Looma’s board. Her experience adds weight to Looma’s ambitions. With her onboard, the company is poised to navigate the complexities of retail marketing.
Looma is already making waves. Their network of screens is live in 675 stores across the East Coast, Midwest, and Texas. Retailers like H-E-B, Harris Teeter, and Lowes Foods are part of this digital transformation. Each screen is a window into a brand’s story, tailored to the shopper’s journey.
Content is king in this realm. Looma collaborates with Relay™, a global network of independent filmmakers and editors. They create point-of-decision content that resonates. It’s not just about flashy ads; it’s about meaningful connections. When a shopper sees a product, they’re not just looking at a label. They’re engaging with a narrative.
The retail landscape is changing. Consumers are more informed and selective. They crave authenticity. Looma taps into this desire. Their platform doesn’t just display products; it tells the story behind them. This approach transforms the shopping experience from mundane to memorable.
As Looma expands, they’re not just adding screens. They’re building a community. Retailers benefit from increased engagement and sales. Brands gain a direct line to consumers. It’s a win-win. The digital media landscape is crowded, but Looma stands out. Their focus on storytelling sets them apart.
Investors see the potential. The $10 million funding is a testament to Looma’s vision. It’s not just about growth; it’s about revolutionizing how brands connect with consumers. The retail world is ripe for disruption, and Looma is leading the charge.
The company’s strategy is ambitious. They plan to roll out their platform in various retail sectors. This includes deepening their footprint in the adult beverage category. It’s a smart move. This sector is booming, and Looma is ready to capitalize.
Looma’s technology is robust. Their platform is designed for scalability. As they expand, they maintain quality. Each screen delivers curated content that enhances the shopping experience. It’s about creating a seamless journey from awareness to purchase.
In a world where attention is fleeting, Looma captures it. Their screens are not just displays; they’re engagement tools. Shoppers are drawn in, intrigued by the stories unfolding before them. This approach transforms passive shopping into an interactive experience.
The retail industry is at a crossroads. Traditional methods are fading. Consumers demand innovation. Looma is answering that call. Their digital media platform is a breath of fresh air in a stale environment. It’s a new way to engage, inform, and inspire.
As Looma grows, they’ll face challenges. Competition is fierce. The digital landscape is ever-evolving. But with a solid foundation and a clear vision, they’re well-equipped to navigate the storm. The support from investors like YETI Capital adds to their strength.
In conclusion, Looma is more than just a digital media company. They’re storytellers, educators, and innovators. The recent funding is a stepping stone to greater heights. As they expand their platform, they’ll continue to reshape the retail experience. The future is bright for Looma, and the retail world is watching. The digital revolution is here, and Looma is leading the way.
Looma’s mission is clear: to modernize retail spaces. Their platform uses screens to tell stories, educate customers, and provide recommendations. Think of it as a digital storyteller in the aisles. When shoppers are faced with choices, Looma’s content guides them. It’s not just about selling; it’s about creating an experience.
The funding will help Looma expand its reach. They plan to deepen their presence in the adult beverage category and spread their digital wings across grocery stores. From 800 screens in 2023, they aim to soar to over 5,000 by the end of 2024. That’s a leap, not just a step.
Margot Fooshee, a former marketing executive from J.Crew and Beautycounter, joins Looma’s board. Her experience adds weight to Looma’s ambitions. With her onboard, the company is poised to navigate the complexities of retail marketing.
Looma is already making waves. Their network of screens is live in 675 stores across the East Coast, Midwest, and Texas. Retailers like H-E-B, Harris Teeter, and Lowes Foods are part of this digital transformation. Each screen is a window into a brand’s story, tailored to the shopper’s journey.
Content is king in this realm. Looma collaborates with Relay™, a global network of independent filmmakers and editors. They create point-of-decision content that resonates. It’s not just about flashy ads; it’s about meaningful connections. When a shopper sees a product, they’re not just looking at a label. They’re engaging with a narrative.
The retail landscape is changing. Consumers are more informed and selective. They crave authenticity. Looma taps into this desire. Their platform doesn’t just display products; it tells the story behind them. This approach transforms the shopping experience from mundane to memorable.
As Looma expands, they’re not just adding screens. They’re building a community. Retailers benefit from increased engagement and sales. Brands gain a direct line to consumers. It’s a win-win. The digital media landscape is crowded, but Looma stands out. Their focus on storytelling sets them apart.
Investors see the potential. The $10 million funding is a testament to Looma’s vision. It’s not just about growth; it’s about revolutionizing how brands connect with consumers. The retail world is ripe for disruption, and Looma is leading the charge.
The company’s strategy is ambitious. They plan to roll out their platform in various retail sectors. This includes deepening their footprint in the adult beverage category. It’s a smart move. This sector is booming, and Looma is ready to capitalize.
Looma’s technology is robust. Their platform is designed for scalability. As they expand, they maintain quality. Each screen delivers curated content that enhances the shopping experience. It’s about creating a seamless journey from awareness to purchase.
In a world where attention is fleeting, Looma captures it. Their screens are not just displays; they’re engagement tools. Shoppers are drawn in, intrigued by the stories unfolding before them. This approach transforms passive shopping into an interactive experience.
The retail industry is at a crossroads. Traditional methods are fading. Consumers demand innovation. Looma is answering that call. Their digital media platform is a breath of fresh air in a stale environment. It’s a new way to engage, inform, and inspire.
As Looma grows, they’ll face challenges. Competition is fierce. The digital landscape is ever-evolving. But with a solid foundation and a clear vision, they’re well-equipped to navigate the storm. The support from investors like YETI Capital adds to their strength.
In conclusion, Looma is more than just a digital media company. They’re storytellers, educators, and innovators. The recent funding is a stepping stone to greater heights. As they expand their platform, they’ll continue to reshape the retail experience. The future is bright for Looma, and the retail world is watching. The digital revolution is here, and Looma is leading the way.