The Shift to Homegrown Tech: Sberbank's Bold Move and Wink's Musical Expansion
September 24, 2024, 4:18 am
In a world where technology is the backbone of business, Sberbank is making waves. The financial giant is ditching Citrix, a foreign virtualization solution, for a homegrown alternative: Termidesk. This transition is not just a technical upgrade; it’s a strategic pivot. Sberbank aims to create a seamless virtual workspace for over 150,000 employees. The migration is set to wrap up by early 2025, marking a significant shift in the bank's IT infrastructure.
Why Termidesk? The answer lies in its robust capabilities. It can handle up to 100,000 user connections. This is no small feat. The platform boasts its own access protocol, Tera, which optimizes connections even on weak networks. Imagine a river flowing smoothly, even through rocky terrain. That’s what Termidesk promises.
The architecture of Termidesk is designed for resilience. It’s like a fortress, built to withstand the storms of operational challenges. The integration process is nearly invisible to employees. Sberbank’s team is working diligently to ensure that the transition is smooth. They are like skilled artisans, crafting a seamless experience for users.
This move is part of a broader trend in Russia. Companies are increasingly turning to domestic solutions. It’s a response to geopolitical pressures and a desire for self-sufficiency. Sberbank is leading the charge, showcasing the potential of local technology.
Meanwhile, in the realm of entertainment, Wink is stepping into the spotlight. The online cinema platform, owned by Rostelecom, has launched a beta version of its music service, Wink Music. This new venture is a natural extension of its media ecosystem. For just 149 rubles a month, subscribers can access a library of over 70 million tracks. It’s a treasure trove for music lovers.
Wink Music is currently in beta testing. The service is available to T2 subscribers, who can enjoy a 30-day free trial. This is a smart move, akin to offering a taste of a delicious dish before the full meal. The content provider, Zvuк, operates on a model similar to MTS Music, which launched in 2016. However, Wink Music has a notable gap: it lacks new albums from international artists. This could be a stumbling block in attracting a wider audience.
The CEO of Wink’s streaming division sees music streaming as a logical progression. The connection between soundtracks and viewer interest is undeniable. Think of iconic series where the music elevates the story. Wink aims to tap into this synergy. Future plans include exclusive musical releases, which could set them apart in a crowded market.
The music streaming landscape is competitive. According to TelecomDaily, the market was valued at 25 billion rubles last year, growing by 8.6%. Yandex dominates with a 59% share, followed by MTS and Sber, each holding 19%. The remaining 4% is split among other players. Wink Music is entering a battlefield, and the stakes are high.
The commercial launch of Wink Music is expected by late autumn. This timing is strategic. As the market evolves, having a music service is essential for any media ecosystem. It’s like having a complete toolbox; you need all the right tools to build something great.
Investment figures for Wink Music remain under wraps. However, industry insiders estimate the launch costs between 20 to 50 million rubles. This investment is crucial for establishing a foothold in the market. Yet, skepticism lingers. Some doubt Wink Music will capture a significant market share by 2025. The competition is fierce, and the landscape is shifting rapidly.
Both Sberbank and Wink are navigating uncharted waters. Sberbank’s transition to Termidesk is a bold statement of independence. It’s a move that could inspire other companies to follow suit. The reliance on foreign technology is waning, replaced by a growing confidence in domestic solutions.
On the other hand, Wink’s foray into music streaming is a calculated risk. It’s an attempt to diversify and enhance its media offerings. The success of this venture will depend on execution and market reception. The music streaming arena is crowded, and standing out will require innovation and strategic partnerships.
In conclusion, Sberbank and Wink are emblematic of a larger trend in the Russian tech landscape. They are embracing change, driven by necessity and opportunity. As they forge ahead, the outcomes of their strategies will shape the future of their respective industries. The journey is just beginning, and the stakes are high. In a world where technology and entertainment intertwine, adaptability is key. The next chapter is yet to be written, but the ink is flowing.
Why Termidesk? The answer lies in its robust capabilities. It can handle up to 100,000 user connections. This is no small feat. The platform boasts its own access protocol, Tera, which optimizes connections even on weak networks. Imagine a river flowing smoothly, even through rocky terrain. That’s what Termidesk promises.
The architecture of Termidesk is designed for resilience. It’s like a fortress, built to withstand the storms of operational challenges. The integration process is nearly invisible to employees. Sberbank’s team is working diligently to ensure that the transition is smooth. They are like skilled artisans, crafting a seamless experience for users.
This move is part of a broader trend in Russia. Companies are increasingly turning to domestic solutions. It’s a response to geopolitical pressures and a desire for self-sufficiency. Sberbank is leading the charge, showcasing the potential of local technology.
Meanwhile, in the realm of entertainment, Wink is stepping into the spotlight. The online cinema platform, owned by Rostelecom, has launched a beta version of its music service, Wink Music. This new venture is a natural extension of its media ecosystem. For just 149 rubles a month, subscribers can access a library of over 70 million tracks. It’s a treasure trove for music lovers.
Wink Music is currently in beta testing. The service is available to T2 subscribers, who can enjoy a 30-day free trial. This is a smart move, akin to offering a taste of a delicious dish before the full meal. The content provider, Zvuк, operates on a model similar to MTS Music, which launched in 2016. However, Wink Music has a notable gap: it lacks new albums from international artists. This could be a stumbling block in attracting a wider audience.
The CEO of Wink’s streaming division sees music streaming as a logical progression. The connection between soundtracks and viewer interest is undeniable. Think of iconic series where the music elevates the story. Wink aims to tap into this synergy. Future plans include exclusive musical releases, which could set them apart in a crowded market.
The music streaming landscape is competitive. According to TelecomDaily, the market was valued at 25 billion rubles last year, growing by 8.6%. Yandex dominates with a 59% share, followed by MTS and Sber, each holding 19%. The remaining 4% is split among other players. Wink Music is entering a battlefield, and the stakes are high.
The commercial launch of Wink Music is expected by late autumn. This timing is strategic. As the market evolves, having a music service is essential for any media ecosystem. It’s like having a complete toolbox; you need all the right tools to build something great.
Investment figures for Wink Music remain under wraps. However, industry insiders estimate the launch costs between 20 to 50 million rubles. This investment is crucial for establishing a foothold in the market. Yet, skepticism lingers. Some doubt Wink Music will capture a significant market share by 2025. The competition is fierce, and the landscape is shifting rapidly.
Both Sberbank and Wink are navigating uncharted waters. Sberbank’s transition to Termidesk is a bold statement of independence. It’s a move that could inspire other companies to follow suit. The reliance on foreign technology is waning, replaced by a growing confidence in domestic solutions.
On the other hand, Wink’s foray into music streaming is a calculated risk. It’s an attempt to diversify and enhance its media offerings. The success of this venture will depend on execution and market reception. The music streaming arena is crowded, and standing out will require innovation and strategic partnerships.
In conclusion, Sberbank and Wink are emblematic of a larger trend in the Russian tech landscape. They are embracing change, driven by necessity and opportunity. As they forge ahead, the outcomes of their strategies will shape the future of their respective industries. The journey is just beginning, and the stakes are high. In a world where technology and entertainment intertwine, adaptability is key. The next chapter is yet to be written, but the ink is flowing.