The Rise of Onchain Economies: A New Era for Creators and Builders

September 17, 2024, 4:11 am
Coinbase
Coinbase
Location: United States
Employees: 1001-5000
The digital landscape is shifting. A new wave of innovation is washing over the creator economy, driven by blockchain technology and artificial intelligence. Companies like BINARY and Onboard are leading this charge, reshaping how creators interact with their fans and how builders can harness the power of the onchain economy.

BINARY, a subsidiary of the South Korean entertainment giant HYBE, recently announced a partnership with Coinbase. This collaboration aims to launch the Onchain Engagement Protocol, a platform designed to enhance the creator economy. It’s a bold move, positioning BINARY at the forefront of a revolution. The protocol will leverage AI and blockchain to create a seamless connection between creators and their audiences. Imagine a world where creators can engage with fans directly, without intermediaries. That’s the vision.

The Onchain Engagement Protocol will debut in 2025. It promises features like AI-powered influencer discovery and autonomous engagement management. These tools will allow creators to focus on their craft while technology handles the logistics. Fans will benefit too, with easier ways to support their favorite creators through integrated token economies. It’s a win-win scenario.

Meanwhile, Onboard is making waves in Nigeria. This platform has secured funding from Coinbase Ventures and LAVA, signaling a commitment to global expansion. Onboard is transitioning from a digital money app to a comprehensive ecosystem for onchain builders. The goal? To empower creators and innovators worldwide. In a world where many struggle with economic instability, Onboard offers a lifeline. It aims to bring people onchain with minimal barriers, enabling them to access new opportunities.

The challenges are immense. Over 3.5 billion people live below the poverty line, and many face severe currency devaluation. Onboard believes the solution lies in the onchain economy. By focusing on creating useful applications, they aim to transform lives. Their platform allows users to enter the onchain world with as little as $1. This accessibility is crucial. It opens doors for those who have been locked out of traditional financial systems.

Both BINARY and Onboard are tapping into a growing trend. The creator economy is booming. Artists, musicians, and influencers are seeking new ways to monetize their work. Traditional models often leave creators at the mercy of platforms that take hefty cuts. Blockchain technology offers a way out. It allows for direct transactions between creators and fans, cutting out the middleman. This shift could redefine how creators earn a living.

The partnership between BINARY and Coinbase is a testament to this potential. By utilizing the Coinbase Developer Platform, BINARY can provide creators with tools to accept donations and manage fan interactions seamlessly. This integration will enhance the overall experience for both creators and fans. It’s about building a community where everyone benefits.

Onboard’s mission aligns with this vision. They aim to create a financial platform that supports independent builders and creators. The funding from Coinbase Ventures and LAVA will accelerate their growth. It will enable them to develop new financial tools and resources tailored to the needs of the onchain community. This focus on empowerment is crucial. It’s not just about technology; it’s about people.

The onchain economy holds immense promise. It can democratize access to financial resources and opportunities. For creators, it means more control over their work and earnings. For fans, it means deeper connections with the artists they love. This new landscape is not without challenges, but the potential rewards are significant.

As these companies forge ahead, they are setting the stage for a new era. The intersection of AI, blockchain, and the creator economy is ripe for innovation. BINARY and Onboard are just the beginning. More players will enter the field, each bringing unique solutions to the table. The landscape will continue to evolve, driven by the needs of creators and the demands of fans.

In conclusion, the rise of onchain economies is a game-changer. It’s a shift towards a more equitable and accessible future for creators and builders alike. As BINARY and Onboard lead the charge, they are not just changing the rules; they are rewriting the playbook. The future is bright for those willing to embrace this new frontier. The creator economy is poised for transformation, and the onchain revolution is just getting started.