Revolutionizing Retail: How AI and Mobile Apps are Transforming Employee Efficiency at Perekrestok

September 16, 2024, 11:23 pm
X5 Group
E-commerceFoodTechGrocery
Employees: 10001+
Founded date: 2006
In the bustling world of retail, efficiency is king. The grocery chain Perekrestok, part of the X5 Group, is leading the charge with innovative technology. They are harnessing artificial intelligence (AI) and mobile applications to reshape how employees manage their tasks and workloads. This transformation is not just a trend; it’s a necessity in a competitive market.

Perekrestok has rolled out a resource forecasting tool powered by AI. Dubbed the "Resource Demand Calculator," this system is a game-changer. It predicts staffing needs with precision. Imagine a weather forecast, but for employee workloads. The calculator analyzes over 20 parameters, including demand fluctuations and store profiles. It’s like having a crystal ball for workforce management.

The benefits are clear. Store managers can now optimize their staffing levels. They can avoid overstaffing, which drains resources, or understaffing, which frustrates customers. This tool is already proving its worth. It has been successfully implemented in another X5 brand, Pyaterochka, and is now being expanded across the Perekrestok network.

The AI model collects data from more than ten information systems. It crafts a tailored staffing plan for each store. This dynamic approach allows for real-time adjustments based on demand. It’s like a conductor leading an orchestra, ensuring every musician plays in harmony.

But Perekrestok isn’t stopping there. Future enhancements are on the horizon. The company plans to integrate more AI modules to refine operational metrics. They aim to extend this technology to distribution centers, enhancing efficiency from the ground up. Additionally, the AI will influence employee motivation plans, directly impacting their earnings. This creates a direct link between performance and reward, fostering a culture of accountability.

Alongside this AI initiative, Perekrestok has launched a mobile app called UNA. This app is designed to streamline daily operations for supermarket employees. It’s a digital Swiss Army knife, combining various tools into one platform. Employees can access task planning, prioritize their work, and track progress—all from their smartphones.

UNA is user-friendly. It allows employees to verify prices, check product expiration dates, and view interactive product layouts. The app even includes a universal barcode scanner that intuitively recognizes what the user is scanning. This eliminates the need to switch between different interfaces, saving time and reducing frustration.

The results from UNA’s pilot testing are impressive. Operational efficiency has surged by 12%. Losses have decreased by up to 15%. Task discipline has improved by 25%. These numbers speak volumes. They illustrate how technology can enhance productivity and create a more engaged workforce.

The development of UNA was not a shot in the dark. It was crafted with employee feedback and industry best practices in mind. The design is intuitive, making it easy for employees to navigate. The app incorporates gamification elements to boost engagement. It’s not just about completing tasks; it’s about making the process enjoyable.

Perekrestok understands the importance of mobile technology in today’s world. Employees are accustomed to using their phones for personal tasks. The company aims to replicate that ease in the workplace. By doing so, they are not just improving efficiency; they are enhancing employee satisfaction.

The future looks bright for Perekrestok. With AI and mobile technology at their fingertips, they are setting a new standard in retail. Other companies will likely follow suit, recognizing the need for innovation in a fast-paced environment.

In conclusion, Perekrestok is not just keeping up with the times; they are ahead of the curve. Their commitment to leveraging AI and mobile applications is transforming the retail landscape. This is more than a technological upgrade; it’s a revolution in how employees work and interact with their environment. As they continue to refine these tools, the potential for growth and efficiency is limitless. The retail world is watching closely, and Perekrestok is leading the way.