The Solar and LCD Panel Markets: A Tug of War Between Supply and Demand

September 14, 2024, 4:08 pm
TCL Electronics
TCL Electronics
ElectronicsLifePageServiceTV
Location: China, New Territories, Tsuen Wan
Employees: 10001+
Founded date: 1981
Total raised: $20K
The solar and LCD panel industries in China are caught in a relentless tug of war. Prices are swinging like a pendulum, with manufacturers trying to find balance amid a sea of fluctuations. In the solar sector, upstream prices for silicon are showing faint signs of life. Yet, downstream prices for solar panels continue to tumble. Meanwhile, the LCD panel giants are hitting the brakes on production, hoping to revive their sinking prices.

In the solar industry, photovoltaic silicon is the lifeblood. Recently, prices for N-type polycrystalline silicon edged up slightly, averaging CNY41,600 (USD5,860) per ton. This uptick, however, is a fragile bloom in a field of weeds. It’s driven by the larger players in the market, while smaller firms sit on the sidelines, hesitant to engage. The increase is like a flickering candle in a storm—uncertain and vulnerable.

Despite this glimmer, the downstream market remains bleak. The price of high-efficiency N-type solar modules plummeted to a record low of CNY0.655 (USD0.092) per watt. This price drop is a clear signal that competition is fierce. Companies are still in a price-cutting frenzy, chasing market share rather than profitability. The industry is stuck in a cycle of desperation, where cutting prices seems like the only way to survive.

The solar wafer segment is also feeling the pressure. Leading manufacturers like Longi Green Energy and TCL Zhonghuan have raised their prices, but the market is slow to respond. Bulk deals are scarce, as many wafer makers are still grappling with excess inventory. It’s a classic case of supply outpacing demand. Until the downstream market stabilizes, any hope for a sustained price recovery is just a mirage.

Across the landscape, the LCD panel market is facing its own set of challenges. The three titans—BOE, TCL China Star, and HKC—are planning to pause production for up to two weeks. This strategic shutdown aims to curb the oversupply that has been dragging prices down since July. It’s a gamble, a high-stakes poker game where the stakes are their very survival.

These manufacturers are bracing for the National Day holiday, a time when demand typically dips. By reducing output, they hope to balance the scales of supply and demand. However, this comes at a cost. The capacity utilization rate for these giants could plummet to 50 percent. It’s a precarious position, akin to walking a tightrope.

The LCD panel prices have been on a downward spiral. The latest reports indicate that most large-size panels have seen significant price drops, with only the 32-inch panels holding steady. This decline is a double-edged sword. While it may benefit consumers in the short term, it threatens the margins of TV manufacturers. The industry is at a crossroads, where every decision can tip the balance.

As the fourth quarter approaches, manufacturers are wary. Traditionally, this period is an off-season for TV makers, who stock up on panels. The giants in the LCD space need to control output to avoid drowning in excess inventory. This strategy worked earlier in the year, when a similar production cut led to a rebound in prices. But will history repeat itself?

The landscape is shifting. With Japanese and South Korean manufacturers gradually exiting the scene, Chinese panel makers are poised to seize the moment. By 2025, they are expected to command 72.7 percent of the global LCD panel market. This growing influence could reshape the industry, but it also raises questions about sustainability.

Both the solar and LCD panel markets are navigating turbulent waters. In the solar sector, the upstream and downstream dynamics are at odds. Prices may rise in the upstream, but the downstream remains mired in a price war. For the LCD panel manufacturers, the strategy of cutting production is a temporary fix. The real challenge lies in balancing the distribution of benefits across the supply chain.

In conclusion, the solar and LCD panel industries are in a state of flux. The tug of war between supply and demand is relentless. Manufacturers are making strategic moves, but the outcomes remain uncertain. The future is a canvas yet to be painted, with each stroke representing a decision that could either lead to recovery or further decline. The stakes are high, and the players are keenly aware that in this game, survival is the ultimate prize.