Hisense's Bold Leap into Gaming and Home Entertainment at IFA 2024
September 8, 2024, 4:14 pm
At IFA 2024, Hisense made waves, showcasing a dazzling array of large-screen displays and gaming innovations. The event, held in Berlin, is Europe's largest consumer electronics trade show. Hisense's theme, "The Scenario-driven Future of Tech," encapsulated its vision: technology that adapts to users' needs. The company, a titan in home appliances and consumer electronics, unveiled products that promise to elevate gaming and home entertainment to new heights.
The star of the show was the partnership with the highly anticipated game, *Black Myth: Wukong*. This game, steeped in Chinese mythology, drew crowds into Hisense's immersive experience zone. Here, visitors were transported into the vibrant world of "Journey to the West." Hisense's 100-inch TVs showcased the game in stunning 4K resolution, delivering vibrant colors and breathtaking action. The U7 and E7 PRO models, officially recommended for the game, featured a 144Hz Game Mode PRO and Quantum Dot Color technology. This combination ensured that gamers experienced every detail, from the bright landscapes to the darkest shadows.
Hisense didn't stop at just TVs. The company introduced the Laser Cinema PX3-PRO, the first "Designed for Xbox" Ultra Short Throw projector. This projector redefined large-screen gaming. With a customizable 4K display that can project images from 80 to 150 inches, it set a new standard for immersive gameplay. Certified for Dolby Vision and IMAX Enhanced, it promised breathtaking visuals. The high refresh rate of up to HSR240 ensured that fast-paced action titles ran smoothly, without a hitch. Advanced features like MEMC technology and Auto-Low Latency Mode further enhanced the gaming experience, making it seamless and engaging.
The C2 Ultra, another standout, is a 4K Laser Smart Mini Projector. This projector, also certified for Xbox, offered a versatile projection experience. It could project images ranging from 65 to 300 inches, making it perfect for both solo gaming and multiplayer fun. With high brightness and contrast ratios, it delivered stunning visuals even in well-lit rooms. The C2 Ultra's advanced pure tri-color laser technology ensured that colors popped, while its IMAX Enhanced and Dolby Vision certifications promised a cinematic experience.
Hisense's commitment to home entertainment was evident in its ULED X and Canvas TV series. The ULED X Mini LED 110-inch UX was a marvel. With over 40,000 local dimming zones and a peak brightness of 10,000 nits, it pushed the boundaries of traditional television. The proprietary Hi-View Engine X, an AI chipset, provided real-time processing for every scene, ensuring clarity and vibrancy. Quantum Dot Color technology created a visual feast, immersing viewers in a world of color and detail. The CineStage X Surround sound system, with its 4.2.2 channel setup, enveloped audiences in a rich audio landscape, enhancing the overall viewing experience.
The Canvas TV 65-inch S7 was another highlight. This TV blurred the lines between art and technology. Its Art Mode transformed the screen into a personal gallery, showcasing hundreds of free artworks. The anti-glare Hi-Matte Display and sleek wall mount gave it the appearance of a textured canvas. Customization options, like colored StyleSwap Frames, allowed users to personalize their viewing experience.
Hisense's innovations reflect a deep understanding of consumer needs. The company aims to create smarter, user-focused products that enhance home entertainment. This commitment to scenario-driven technology positions Hisense as a leader in the industry.
The company’s rapid growth is impressive. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100-inch TVs in both 2023 and Q1 2024. Operating in over 160 countries, Hisense specializes in multimedia goods, home appliances, and intelligent IT solutions. Its partnership with UEFA EURO 2024™ further solidifies its presence in the global market.
In conclusion, Hisense's showcase at IFA 2024 was a testament to its innovative spirit. The blend of cutting-edge technology and user-centric design promises to redefine gaming and home entertainment. As consumers seek immersive experiences, Hisense stands ready to deliver. The future of tech is here, and it’s vibrant, immersive, and tailored to the user.
The star of the show was the partnership with the highly anticipated game, *Black Myth: Wukong*. This game, steeped in Chinese mythology, drew crowds into Hisense's immersive experience zone. Here, visitors were transported into the vibrant world of "Journey to the West." Hisense's 100-inch TVs showcased the game in stunning 4K resolution, delivering vibrant colors and breathtaking action. The U7 and E7 PRO models, officially recommended for the game, featured a 144Hz Game Mode PRO and Quantum Dot Color technology. This combination ensured that gamers experienced every detail, from the bright landscapes to the darkest shadows.
Hisense didn't stop at just TVs. The company introduced the Laser Cinema PX3-PRO, the first "Designed for Xbox" Ultra Short Throw projector. This projector redefined large-screen gaming. With a customizable 4K display that can project images from 80 to 150 inches, it set a new standard for immersive gameplay. Certified for Dolby Vision and IMAX Enhanced, it promised breathtaking visuals. The high refresh rate of up to HSR240 ensured that fast-paced action titles ran smoothly, without a hitch. Advanced features like MEMC technology and Auto-Low Latency Mode further enhanced the gaming experience, making it seamless and engaging.
The C2 Ultra, another standout, is a 4K Laser Smart Mini Projector. This projector, also certified for Xbox, offered a versatile projection experience. It could project images ranging from 65 to 300 inches, making it perfect for both solo gaming and multiplayer fun. With high brightness and contrast ratios, it delivered stunning visuals even in well-lit rooms. The C2 Ultra's advanced pure tri-color laser technology ensured that colors popped, while its IMAX Enhanced and Dolby Vision certifications promised a cinematic experience.
Hisense's commitment to home entertainment was evident in its ULED X and Canvas TV series. The ULED X Mini LED 110-inch UX was a marvel. With over 40,000 local dimming zones and a peak brightness of 10,000 nits, it pushed the boundaries of traditional television. The proprietary Hi-View Engine X, an AI chipset, provided real-time processing for every scene, ensuring clarity and vibrancy. Quantum Dot Color technology created a visual feast, immersing viewers in a world of color and detail. The CineStage X Surround sound system, with its 4.2.2 channel setup, enveloped audiences in a rich audio landscape, enhancing the overall viewing experience.
The Canvas TV 65-inch S7 was another highlight. This TV blurred the lines between art and technology. Its Art Mode transformed the screen into a personal gallery, showcasing hundreds of free artworks. The anti-glare Hi-Matte Display and sleek wall mount gave it the appearance of a textured canvas. Customization options, like colored StyleSwap Frames, allowed users to personalize their viewing experience.
Hisense's innovations reflect a deep understanding of consumer needs. The company aims to create smarter, user-focused products that enhance home entertainment. This commitment to scenario-driven technology positions Hisense as a leader in the industry.
The company’s rapid growth is impressive. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100-inch TVs in both 2023 and Q1 2024. Operating in over 160 countries, Hisense specializes in multimedia goods, home appliances, and intelligent IT solutions. Its partnership with UEFA EURO 2024™ further solidifies its presence in the global market.
In conclusion, Hisense's showcase at IFA 2024 was a testament to its innovative spirit. The blend of cutting-edge technology and user-centric design promises to redefine gaming and home entertainment. As consumers seek immersive experiences, Hisense stands ready to deliver. The future of tech is here, and it’s vibrant, immersive, and tailored to the user.