Hello Group Inc. Faces Financial Headwinds in Q2 2024

September 4, 2024, 5:20 pm
Tantan
Tantan
AppB2CITMessangerMobilePageSocial
Location: China, Beijing
Employees: 51-200
Founded date: 2014
Total raised: $70M
Momo
Momo
AppMessangerMobilePersonalSocial
Employees: 1001-5000
Founded date: 2011
Hello Group Inc., a titan in China's online social networking arena, recently unveiled its financial results for the second quarter of 2024. The numbers tell a story of decline, echoing the challenges faced by many in the tech sector.

In the second quarter, Hello Group reported a net revenue drop of 14.2% year-over-year, totaling RMB 2,691.4 million (approximately $370.3 million). This decline mirrors a broader trend in the industry, where user engagement and spending have softened. The company's net income fell sharply to RMB 397.8 million ($54.7 million), down from RMB 568.4 million in the same quarter last year.

The figures are stark. Non-GAAP net income, which excludes certain expenses, also took a hit, decreasing to RMB 449.2 million ($61.8 million) from RMB 632.1 million. Diluted net income per American Depositary Share (ADS) fell to RMB 2.11 ($0.29), down from RMB 2.82. This downward trajectory raises eyebrows among investors and analysts alike.

The decline in monthly active users (MAUs) on the Tantan app is particularly concerning. In June 2024, Tantan boasted 12.9 million MAUs, a significant drop from 17.3 million a year prior. The Momo app also saw a decrease in paying users, with 7.2 million in Q2 2024 compared to 7.9 million in the same period last year. Tantan's paying users fell from 1.4 million to 1.0 million.

The first half of 2024 paints a similar picture. Net revenues for this period decreased by 11.8% year-over-year, totaling RMB 5,251.8 million ($722.7 million). Net income for the first half was RMB 403.0 million ($55.5 million), a sharp decline from RMB 958.7 million in 2023.

The company's live video service revenues also suffered, dropping 18% to RMB 1,303.0 million ($179.3 million). This decline stems from operational adjustments aimed at reducing large-scale competition events on the Momo app, coupled with a general downturn in consumer sentiment. Tantan's shift away from live video services further contributed to this revenue dip.

Value-added services, which include virtual gifts and membership subscriptions, also saw a decrease. Revenues in this category fell by 10.3% to RMB 1,345.3 million ($185.1 million). The decline is attributed to product adjustments aimed at enhancing the Momo app's ecosystem and the broader economic environment affecting consumer spending.

Despite these challenges, there are glimmers of hope. Mobile marketing revenues increased by 13.5% to RMB 42.0 million ($5.8 million). This suggests that while core services are struggling, there may be opportunities for growth in marketing.

Cost management appears to be a focus for Hello Group. Total costs and expenses decreased by 9.6% to RMB 2,275.2 million ($313.1 million). This reduction is largely due to decreased revenue sharing with broadcasters and virtual gift recipients. However, increased marketing expenses related to Momo's annual gala event partially offset these savings.

Income from operations also fell, down to RMB 425.0 million ($58.5 million) from RMB 645.1 million in Q2 2023. The Momo segment saw a decrease in income from operations, dropping from RMB 618.8 million to RMB 409.4 million. The Tantan segment's income also fell, albeit to a lesser extent.

The company's cash position remains relatively strong. As of June 30, 2024, Hello Group reported cash and cash equivalents totaling RMB 14,316.4 million ($1,970.0 million), an increase from RMB 13,478.5 million at the end of 2023. However, net cash provided by operating activities fell to RMB 475.2 million ($65.4 million) from RMB 827.7 million in Q2 2023.

Looking ahead, Hello Group anticipates continued challenges. For Q3 2024, the company projects total net revenues between RMB 2.58 billion and RMB 2.68 billion, representing a year-over-year decline of 15.2% to 11.9%. This forecast reflects the company's cautious outlook amid ongoing market uncertainties.

In response to these challenges, Hello Group has initiated a share repurchase program, recently amending it to allow for the repurchase of up to $286.1 million worth of shares. As of September 3, 2024, the company had repurchased 30.9 million ADSs for $174.6 million. This move aims to bolster investor confidence and stabilize share prices.

In conclusion, Hello Group Inc. is navigating turbulent waters. Declining revenues, shrinking user bases, and increased competition paint a challenging picture. Yet, the company’s focus on cost management and strategic initiatives may provide a lifeline. As the digital landscape evolves, Hello Group must adapt swiftly to reclaim its footing in the competitive social networking space. The road ahead is fraught with challenges, but with innovation and resilience, there remains a path to recovery.